• Build and document SOPs for key business processes — think sales workflows, onboarding processes, and client communication systems • Create a scalable, repeatable onboarding system for therapists with resources, templates, expectations, and educational content • Set up and manage a referral program for therapists, including process and incentive structure • Schedule monthly therapist meetings and establish seamless communication systems • Manage Dr. Angelica's calendar using Google Calendar, including troubleshooting sync issues • Communicate with clients via email for scheduling and availability • Build a calendar booking system for Discovery Calls • Post job ads to recruit therapists and manage communication in a WhatsApp group • Review job applications and recommend interview questions • Create SOPs for client onboarding and manage project management systems

• First month: build the review generation system and email automation. • Review Generation • Design and build a review request system across DTC and Amazon • Ensure eligible orders receive review requests; track and iterate on results • Email Marketing • Own Klaviyo — campaigns, automated flows, segmentation, A/B testing • Build lifecycle sequences (welcome, post-purchase, win-back, VIP) • Report on open rates, CTR, and revenue impact weekly • Listings, SEO & Conversion • Optimize product listings and copy across Shopify, Amazon, and Nordstrom • Improve keyword ranking and organic visibility on Amazon and Nordstrom • Drive organic traffic to Shopify through Google SEO • Identify and fix conversion barriers on the DTC storefront • Marketing Operations • Manage the master marketing calendar across DTC, retail, and email • Coordinate campaign assets, approvals, and on-time execution • Pull weekly performance reports; partner with Finance/Ops on launches

• Create and manage our Facebook and Instagram business pages from scratch • Design and run high-performing Facebook ad campaigns to generate leads and brand visibility • Develop our brand identity and ensure it’s consistent across all platforms • Produce engaging, on-brand content (graphics, reels, captions, etc.) • Track ad performance and continuously optimize for better results • Think big picture—bringing creative marketing ideas to the table and executing fast

Marketing Specialist Location: Newport News United States Area of employment Marketing / PR / Communication Type of contract full time Job Description: The Marketing Specialist supports integrated marketing efforts by creating, managing, and optimizing digital and content-driven marketing initiatives. This role combines responsibilities across content creation, digital platforms, websites, campaigns, analytics, and marketing systems to strengthen brand awareness, engage customers, and support business objectives across Liebherr USA, Co. divisions. Responsibilities - Participate in the planning and implementation of integrated marketing and digital strategies across multiple channels. - Create, research, and write compelling marketing content for digital platforms, websites, email campaigns, social media, press releases, sales tools, and events while ensuring compliance with corporate brand standards. - Manage and optimize website content, structure, and performance including CMS administration; staging and publishing landing pages; and performing ad-hoc updates. - Develop, execute, and optimize email marketing campaigns including list management, segmentation, landing-page integration, and performance reporting. - Plan, develop, and maintain social media and display advertising campaigns, including editorial calendars and performance measurement. - Implement and optimize SEO strategies, including keyword research, technical and content optimization, analytics review, and usability improvements. - Track, analyze, and report performance of digital campaigns, website analytics, PPC initiatives, and market trends. - Collaborate with product specialists, divisional stakeholders, sales teams, marketing colleagues, and external partners within a centralized marketing alignment model to prioritize work and deliver consistent multi-channel campaigns. - Prepare and manage digital assets including images, rich media, metadata, and quality assurance within digital asset management systems. - Assist in the planning and execution of trade shows and promotional events. - Provide guidance and support on marketing systems such as SharePoint and company CMS platforms. - Conduct market and competitive analysis to support campaign development and optimization. Competencies - Bachelor's degree in Marketing, Communications, Digital Marketing, Computer Science, Web Design, or related field with 2 years of relevant experience, or an equivalent combination of education and experience. Experience with SEO, email marketing, digital campaigns, content management systems, and analytics is required. SharePoint and CMS experience is preferred. - Travel domestically and internationally up to 20% - 30% of the time. - Ability to obtain and maintain a valid driver's license and passport. - This is an on-site position eligible to work from home 1day/week. Our Offer Have we awoken your interest? Then we look forward to receiving your online application. If you have any questions, please contact Nicole Alden. Liebherr-America, Inc. and its US affiliates are Equal Opportunity Employers. Employment decisions are made without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, genetic factors, military/veteran status or other characteristics protected by law. If you are a California resident, please visit Liebherr USA, Co. Privacy Statement for more information regarding how Liebherr-America, Inc. and its US affiliates collect and process your personal information. One Passion. Many Opportunities.