Role Description The Director of Subscriber Growth Strategy is a senior strategic leader responsible for defining and advancing the enterprise approach to subscriber acquisition, conversion, and early lifecycle growth for the USA TODAY Co. portfolio of over 200 publications. This role owns the strategic direction for how USA TODAY Co. converts audiences into long-term subscriber relationships, establishing priorities across paid and owned channels, conversion experiences, and lifecycle touchpoints. The Director is accountable for aligning near-term performance with long-term consumer revenue growth through a disciplined strategy spanning experimentation, personalization, and audience development. Reporting to the Senior Director of Consumer Journeys, this leader partners across Product, Analytics, Brand, Activations, and other key functions to shape subscriber acquisition strategy, influence investment and prioritization decisions, and translate market, audience, and performance insights into strategic action. Key Responsibilities - Subscriber Acquisition Strategy and Performance: - Set the enterprise strategy and priorities for subscriber acquisition across paid channels, email, onsite, and app in support of growth and revenue objectives. - Translate business goals, market dynamics, and audience insights into strategic initiatives that strengthen conversion, acquisition efficiency, and long-term subscriber value. - Partner with Finance and Analytics to inform forecasting, investment priorities, and performance targets, ensuring resources are aligned to the highest-impact growth opportunities. - Own the strategic oversight of paid media investment, including ROI, CPA, and return on ad spend (ROAS), ensuring disciplined budget allocation and continuous optimization toward profitable growth. - Conversion Optimization & Paywall Strategy: - Define the strategic approach to onsite conversion, including messaging frameworks, consumer journeys, and friction reduction across registration and subscription experiences. - Partner with Product to shape paywall and registration strategy, influencing testing priorities, offer architecture, and pathway design to improve conversion and long-term value. - Lifecycle Growth & Personalization: - Establish lifecycle growth strategies that move audiences from anonymous to registered to paid, using segmentation, behavioral signals, and personalization to increase conversion and retention potential. - Guide the strategic use of Customer Data Platforms (CDP), messaging platforms, and automation capabilities to enable more relevant, scalable consumer experiences. - Identify opportunities to apply predictive modeling and AI to improve audience targeting, decision-making, and growth outcomes. - Experimentation & Testing Leadership: - Establish the strategic experimentation framework for subscriber growth across acquisition channels, ensuring testing is aligned to key business questions and decision-making needs. - Set the testing agenda across creative, messaging, offers, and user experience, using insights to inform roadmap priorities and growth strategy. - Team & Cross-Functional Leadership: - Lead and develop a team of Subscriber Growth Strategists, setting clear priorities and fostering a culture of accountability, strategic thinking, and continuous improvement. - Influence cross-functional partners across Product, Analytics, Brand, Activation, and Editorial to align on shared priorities and advance enterprise subscriber growth goals. - Communicate strategic direction, performance implications, and growth opportunities to senior leadership to support alignment, visibility, and decision-making. Qualifications - 10+ years in digital marketing, growth marketing, or subscriber acquisition, preferably within a subscription-based or digital media business. - 4+ years leading and developing high-performing teams. - Proven track record driving measurable growth through acquisition strategy, conversion optimization, and lifecycle marketing. - Deep understanding of performance marketing, funnel dynamics, and key subscription metrics (CVR, CPA, ROAS, LTV). - Experience partnering with Product to influence conversion experiences, registration flows, or paywall strategy. - Strong analytical skills with fluency in data and experimentation; experience with tools such as Google Analytics, Looker, or Tableau. - Hands-on experience with marketing technology platforms (CDPs, ESPs, paid media, testing tools). - Comfortable operating at both strategic and tactical levels in a fast-paced, matrixed organization. Requirements - #LI-REMOTE - #LI-NR2 - The annualized base salary for this role will range between $130,000 and $142,500. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable. Company Description USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees. In addition, USA TODAY Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with USA TODAY Co., Inc. Applicants who require such accommodation should contact USA TODAY Co., Inc.’s Recruitment Department at Recruit@usatodayco.com. Applicants must be authorized to work in the applicable location. Applications from outside these regions will be removed from our system after submission.

• Generate new business and expand market presence. • Grow and strengthen client partnerships. • Lead consultative sales and solution development. • Apply implementation expertise to drive client success. • Collaborate across teams to drive growth and client outcomes.

Role Description The Staff Appraiser is responsible for conducting administrative quality reviews of all appraisal products to ensure compliance with client requirements and company service level agreements (SLAs). In addition, this role performs USPAP Standard 3–compliant reviews and desk appraisals as needed. The position also serves a customer service and problem-solving function, collaborating directly with clients, internal production teams, and field vendors to address inquiries and resolve issues. - Conduct administrative quality reviews of all appraisal products to ensure accuracy and compliance. - Complete USPAP-compliant appraisals and review assignments as required. - Communicate with clients and appraisers via phone and email to address inquiries and provide updates. - Respond to questions related to all areas of appraisal processes, policies, and outcomes. - Investigate and analyze issues, recommend solutions, and escalate concerns to the appropriate parties when necessary. - Maintain strict adherence to confidentiality standards when handling sensitive information. - Accurately document all customer interactions and communications. - Perform other related duties as assigned. Qualifications - Strong familiarity with appraisals and appraisal Quality Review. - Strong communication skills, both verbal and written, with the ability to interact effectively across all levels of the organization. - Analytical and problem-solving abilities to assess situations, identify issues, and implement effective solutions. - Technical proficiency in Microsoft Office Suite. - Ability to work independently and collaboratively in a fast-paced environment. - Strong organizational skills with attention to detail and the ability to manage multiple priorities. - Adaptability and flexibility to respond to changing business needs and priorities. - Commitment and ability to cultivate a diverse and inclusive work environment. Requirements - High School diploma or equivalent. - Bachelor’s degree preferred. - 5+ years of appraisal quality review or related experience required. - Current appraisal license or certification in good standing status. Benefits - Covius offers an extensive benefits package for all employees, including medical, dental, vision and 401(k)! - Compensation: $24.00 - $30.00/hour Working Conditions - This is a remote position. Employees are expected to maintain a dedicated and professional workspace that supports productivity and confidentiality. - Reliable internet access and the ability to be on camera to participate in virtual meetings and communications during standard business hours are required. - Work is primarily performed in a home office environment. - Flexible work hours may be available, though employees must be able to collaborate effectively across time zones and attend scheduled meetings during core business hours. - May require extended periods of computer use and sitting. - Occasional travel or in-person meetings may be required based on business needs. - Occasional overtime, weekend shifts, or holiday work may be required based on operational needs. - Employees must adhere to company policies regarding data security, time tracking, and virtual collaboration. Physical Demands and Activities - Frequently required to communicate. - Regularly required to stand, walk, sit, and constantly operate a computer and other office equipment using hands and fingers for fine manipulation, including keyboarding and mouse use. - Occasionally lift, carry, push, pull, or otherwise move objects, such as files and small parcels and/or move boxes weighing up to 15lbs. - Prolonged periods of sitting or standing may be required depending on the nature of the work. - Specific vision abilities required include close vision, distance vision, and the ability to observe objects at close range in presence of glare or bright lighting (e.g. computer screen). Job Assignment Flexibility - Employees may be required to transfer to other departments, locations, or roles within the organization based on business needs, employee development goals, or operational priorities. - These transfers may be temporary or permanent and are intended to support organizational agility, career growth, and optimal resource utilization. - Flexibility and adaptability are essential, and reasonable notice will be provided when such changes occur. Covius is committed to equal opportunity in all employment practices to all qualified applicants and employees without regard to race, color, religion, gender, gender identity, age, national origin, pregnancy, disability, genetics, marital status, military or veteran status or any other protected category as established by local, state, and federal law. This policy applies to all aspects of the employment relationship including recruitment and hiring, placement, promotion, transfer, compensation, disciplinary action, layoff, leaves of absence, training, and termination. All such employment decisions will be made without unlawful discrimination based on any prohibited basis. The essential functions, working conditions and physical demands described above are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position. Please note that all job descriptions are not intended to be all-inclusive. This job description is not designed to cover all activities, duties or responsibilities that are required of the employee for this job. Employees may be required to perform other duties at any time with or without notice to meet the ongoing needs of the organization. If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

• Допомога із запуском та оптимізацією рекламних кампаній у Meta Ads. • Аналізувати результати кампаній та ключові маркетингові метрики. • Брати участь у тестуванні нових рекламних гіпотез. • Аналізувати конкурентів та рекламні креативи на ринку. • Працювати з аналітикою та досліджувати поведінку користувачів. • Співпрацювати з креативною командою для пошуку нових ідей та форматів реклами. • Допомагати в підготовці висновків та рекомендацій для покращення результатів кампаній.