• Identify and resolve data quality issues in Excel, CSV, and CRM system exports. • Standardize naming conventions, remove duplicates, and validate addresses and contact information. • Maintain consistency and accuracy across sales databases. • Format, restructure, and enhance spreadsheets for upload into systems. • Enrich datasets using internal tools, third-party data sources, or predefined enrichment logic. • Run scripts or tools (such as Python scripts) to automate data preparation and quality checks. • Assist with troubleshooting file issues, formatting errors, or code-related problems. • Collaborate with team members to ensure data deliverables are timely, accurate, and actionable. • Monitor recurring operational tasks and identify opportunities for automation and efficiency gains. • Support onboarding and ongoing training for new and existing sales reps on tools, processes, messaging, and best practices. • Assist with launch readiness for new products, campaigns, or strategic initiatives by preparing the sales team with the right materials and guidance. • Manage the Sales Enablement case queue for technology requests and issues. • Track and report on enablement effectiveness, including training completion, tool adoption, content usage, and rep readiness. • Partner with Sales, Marketing, and Operations to ensure reps have the right content, tools, and information at each stage of the sales cycle. • Gather feedback from reps and managers to continuously improve training, content, and enablement programs. • Develop and maintain sales enablement content such as playbooks, talk tracks, battlecards, email templates, and onboarding materials. • Manage and organize enablement resources, so materials are easy to find, current, and aligned to company priorities.

• Design and produce high-quality sales enablement materials including pitch decks, one-pagers, talk tracks, battle cards, and objection-handling guides • Partner closely with Product Marketing to translate product updates and positioning into seller-ready narratives and assets • Maintain a centralized, up-to-date enablement content library accessible to all revenue-facing teams • Ensure all materials reflect consistent brand voice, messaging hierarchy, and competitive differentiation • Develop and deliver internal training programs, workshops, and onboarding curricula to educate sellers on product capabilities, positioning, and sales methodology • Build and manage role-specific learning paths for Sellers and Customer Success Managers • Lead ongoing enablement sessions including product launch readiness, competitive updates, and skills-based coaching • Partner with Sales leadership to identify skill gaps and design targeted programs to address them • Serve as the connective tissue between Product Marketing, Sales, and Customer Success, ensuring a cohesive and consistent go-to-market approach • Collaborate with Product Marketing on launch readiness, ensuring sellers understand new capabilities before they hit the market • Partner with Revenue Operations to align enablement efforts with pipeline metrics and sales performance data • Act as a feedback loop between the field and internal teams to continuously refine messaging and materials based on real-world seller experiences • Define and track key enablement KPIs including content adoption, training completion rates, ramp time, and impact on win rates • Continuously assess the effectiveness of enablement programs and iterate based on data and seller feedback • Manage enablement tools and platforms (e.g., LMS, sales content management systems) • Other duties as assigned

• Build the sales narrative. Translate marketing assets (decks, launches, one-pagers, campaigns) into seller-ready sales narratives, pitch flows, and talk tracks. • Train our sellers. Design and deliver training on sales psychology, discovery, objection handling, and MEDDIC-style qualification — both live and async. • Run the content engine. Own and continuously improve the enablement content library, Salesforce-linked playbooks, and onboarding tracks for new hires. • Co-present the weekly Sales Deep Dive. Help present and co-present our weekly Sales Deep Dives to the global commercial team — product updates, competitive intel, customer stories, and narrative refreshes. This is a recurring, high-visibility stage that builds the presentation muscle this role needs. • Partner with Marketing. Work hand-in-hand with Product Marketing on every launch so sellers are ready on day one — not week six. • Measure and improve. Track what's working — ramp time, content usage, win rate by play — and use it to sharpen the next training cycle. • Get in the room. Grow into a seller-facing partner: join Account Executives on live customer calls, present TrustYou's story to prospects, and run product demos alongside the sales team.

• Take ownership of CRM hygiene by standardizing data entry, managing deal stage progression, and ensuring forecasting accuracy. • Serve as the primary escalation point for deal-desk operations, effectively removing obstacles from the quoting, contracting, and closing processes. • Design and facilitate the account planning cadence. Provide Account Executives with historical data, whitespace analysis, and structured frameworks to optimize territory yield. • Develop and maintain live dashboards that monitor core sales metrics, including Customer Acquisition Cost (CAC), Lifetime Value (LTV), win rates, and sales cycle velocity. • Conduct ongoing variance analysis on the sales funnel to identify drop-off points and propose structural interventions. • Collaborate with Go-To-Market leadership to define territory carving, quota setting, and compensation plan mechanics. • Oversee the complete lifecycle of sales collateral, including pitch decks, case studies, and one-pagers. Ensure that the sales team has immediate access to the most current and effective materials. • Coordinate onboarding for new representatives and provide continuous training on product updates, competitor positioning, and objection-handling frameworks. • Act as the primary liaison connecting Sales with Marketing, Product, and Finance to ensure consistent messaging, accurate billing, and seamless product feedback loops. • Audit, maintain, and optimize the Go-To-Market software stack (CRM, outreach sequencing, data enrichment tools) to maximize adoption and return on investment.