Hyphen Connect

• Actively source, pitch, and onboard institutional-grade capital, market makers, and whales to increase our platform’s TVL. • Tap into your existing relationships with CEX VIP client management teams, prime brokers, and OTC desks to route liquidity to our ecosystem. • Identify and build strategic partnerships with traditional Web2 financial institutions, crypto funds, family offices, and asset managers. • Structure, negotiate, and close liquidity incentives and partnership deals from start to finish. • Collaborate with our product and tokenomics teams to design attractive yield strategies or liquidity programs tailored for institutional clients.

• Architect and implement core on-chain protocols for a Decentralized Exchange (DEX), including capital vaults, clearinghouses, and settlement engines. • Develop the underlying logic for clearing and settlement processes, ensuring high-fidelity integration with off-chain high-performance matching engines. • Design and maintain robust Oracle contract frameworks to support real-time price feeds, data validation, and asset valuation. • Lead smart contract security hardening initiatives, collaborate with external auditors to rectify vulnerabilities, and oversee mainnet deployments. • Partner with backend and QA teams to bridge the gap between off-chain trade commands and on-chain fund movements for seamless execution.

• Take ownership of CRM hygiene by standardizing data entry, managing deal stage progression, and ensuring forecasting accuracy. • Serve as the primary escalation point for deal-desk operations, effectively removing obstacles from the quoting, contracting, and closing processes. • Design and facilitate the account planning cadence. Provide Account Executives with historical data, whitespace analysis, and structured frameworks to optimize territory yield. • Develop and maintain live dashboards that monitor core sales metrics, including Customer Acquisition Cost (CAC), Lifetime Value (LTV), win rates, and sales cycle velocity. • Conduct ongoing variance analysis on the sales funnel to identify drop-off points and propose structural interventions. • Collaborate with Go-To-Market leadership to define territory carving, quota setting, and compensation plan mechanics. • Oversee the complete lifecycle of sales collateral, including pitch decks, case studies, and one-pagers. Ensure that the sales team has immediate access to the most current and effective materials. • Coordinate onboarding for new representatives and provide continuous training on product updates, competitor positioning, and objection-handling frameworks. • Act as the primary liaison connecting Sales with Marketing, Product, and Finance to ensure consistent messaging, accurate billing, and seamless product feedback loops. • Audit, maintain, and optimize the Go-To-Market software stack (CRM, outreach sequencing, data enrichment tools) to maximize adoption and return on investment.

• Possesses an engineering background and can translate protocol/infrastructure complexity into clear product requirements and a seamless user experience.

• Identify and recruit top-tier DeFi projects (Lending, AMM, Derivatives, Yield Aggregators) and RWA initiatives to build on the chain. • Act as the primary bridge between external project teams and our internal engineering team. Guide projects through the deployment lifecycle, from smart contract interaction to mainnet launch. • Advise ecosystem projects on liquidity provision, cross-chain bridging strategies, and asset management to ensure a healthy, liquid on-chain environment. • Leverage your knowledge of Real World Assets to lead the integration of tokenized assets, ensuring compliance and technical compatibility with our L1/L2 infrastructure. • Work closely with APAC-based teams to align ecosystem growth with regional market trends and liquidity flows.

• Design and execute GTM strategies that align the incentives of developers, validators, and end-users to drive total value locked (TVL) and on-chain activity. • Establish the protocol as the "de facto" standard in its niche (e.g., Modular Rollups, RWA, or ZK-Infrastructure) by translating technical primitives into high-impact narratives for institutional and retail audiences. • Transition the marketing function from "audience building" to "ecosystem governance," empowering the DAO and community contributors to act as decentralized brand evangelists. • Utilize on-chain analytics and wallet-behavior data to track marketing ROI, moving beyond clicks and impressions to measure active addresses, retention, and protocol stickiness.