Health Catalyst logo
Health Catalyst

Our mission is to be the catalyst for massive, measurable, data-informed healthcare improvement.

Product Marketing Manager

Product MarketingProduct MarketingFull TimeRemoteLeadTeam 1,001-5,000Since 2008H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

12 days ago

Salary

0

Seniority

Lead

Job Description

Product Marketing Manager

Health Catalyst

Role Description The Product Marketing Manager (PMM) owns product marketing across the Consumer Experience portfolio, leading positioning, messaging, go-to-market execution, and sales enablement. This role partners closely with Product, Sales, and subject matter experts to drive pipeline, adoption, and revenue impact. This is a portfolio-focused role (not a single-product PMM), leveraging scalable frameworks and AI-enabled tools to deliver high-quality, consistent outputs at scale. What You’ll Do: - Portfolio Ownership & Messaging: - Own positioning and messaging across the Consumer Experience portfolio, ensuring every product is clearly differentiated and consistently represented in the market. - Translate inputs from Product and SMEs into compelling narratives that resonate with buyers and drive action. - Present findings, insights, and recommendations to leadership with clarity and confidence. - Go-to-Market & Revenue Enablement: - Execute go-to-market plans for new products, releases, and enhancements, tying messaging directly to pipeline and revenue goals. - Arm Sales with the assets, plays, and insights needed to move deals from lead to close, including: - Battle cards - Objection handling frameworks - ROI narratives - Buyer-aligned sales motions - Deliver high-impact sales enablement using structured frameworks and tools. - Present directly to Sales teams and engage in the field when it matters most. - AI & Scalable Content: - Maintain structured messaging inputs (e.g., personas, use cases, value drivers) used in AI-powered tools. - Ensure AI-generated and templated content is accurate, consistent, and aligned to market realities. - Continuously improve reusable messaging assets to drive efficiency and scale. - Market Insight & Client Engagement: - Engage regularly with clients and prospects to validate messaging and stay ahead of market trends. - Own the Consumer Experience Client Advisory Board, including: - Agenda setting and facilitation - Synthesizing client insights - Translating feedback into sharper positioning and more effective GTM strategies - Support client-facing conversations with clear, confident articulation of value. Qualifications - 5–8 years of product marketing experience in healthcare SaaS or health tech (consumer- or patient-facing solutions strongly preferred). - Proven track record managing a product portfolio (not just a single product). - Experience building sales enablement programs that drive pipeline, including assets, plays, and supporting data. - Exceptional storytelling and presentation skills; comfortable in sales meetings, advisory boards, and executive reviews. - Strong public speaking and client-facing presence. - Sharp written and verbal communication skills. - Ability to synthesize complex inputs into clear, compelling messaging. - Comfortable working within defined frameworks while managing shifting priorities. - Experience partnering closely with Sales and Product Management. Education - Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience). Growth Opportunity - Opportunity to expand scope and ownership as the domain and product portfolio evolve.

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