Job Closed

This listing is no longer active.

Lumen Learning

Lumen Learning's mission is to enable unprecedented learning for all students, focusing on ensuring that race, income, and gender are not predictors of student success. We support more than 400,000 students and 5,000 faculty members across 500+ colleges and universities with courseware and evidence-based teaching tools that drive measurable outcomes.

Product Marketing Manager

Location

United States

Posted

12 days ago

Salary

0

Seniority

Lead

Job Description

Product Marketing Manager

Lumen Learning

Role Description The Product Marketing Manager is responsible for helping Lumen clearly communicate the value of its courseware to higher-ed faculty, academic leaders, and institutional decision-makers. This individual contributor role supports: - Product positioning - Audience insights - Competitive analysis - Sales enablement - Campaign content - Customer proof This role requires someone who can: - Write clearly - Translate product and customer insights into practical messaging - Create useful content - Support campaigns and selected customer-facing initiatives - Use campaign data and engagement signals to inform follow-up, reporting, and marketing decisions This is a great fit for a collaborative, detail-oriented marketer who brings curiosity, follow-through, and hands-on execution and can translate product features and research into meaningful benefits for faculty and students. Key Responsibilities - Positioning, Messaging & Market Insights - Support the development of positioning and messaging for priority courses, audiences, and strategic themes - Conduct market and competitive research - Translate product updates, customer insights, research findings, and faculty feedback into clear, practical messaging - Campaigns & Go-to-Market Support - Support go-to-market planning and execution for priority courses, product updates, strategic themes, and key audience segments - Execute marketing campaigns that generate qualified engagement from higher-ed faculty and academic stakeholders - Create and manage email campaigns, nurture programs, course preview campaigns, webinar follow-up, reactivation campaigns, and targeted outreach - Contribute to campaign strategy by turning audience insights, customer feedback, product updates, and market research into practical content and messaging - Sales Enablement & Field Support - Collaborate with Sales and Customer Success to support course- and audience-focused messaging, enablement resources, campaign execution, and follow-up planning - Create practical enablement materials, including campaign briefs, email templates, sequence messaging, one-pagers, follow-up language, objection-handling resources, and course-specific messaging - Support Sales handoffs by helping identify who engaged, what signal they showed, why they matter, and what next step may make sense - Gather feedback from Sales on messaging, objections, audience needs, and materials that can help support active opportunities - Customer Proof & Product Content - Help develop faculty stories, customer quotes, testimonials, short videos, case-study content, and proof points - Create and repurpose digital content, including short-form videos, webinar clips, faculty/customer story assets, social content, email content, landing page copy, campaign graphics, and other digital materials - Partner with Sales, Customer Success, Product, and Learning to turn customer outcomes, research findings, implementation examples, and product insights into market-facing content - Support webinars, customer-facing programs, and selected field marketing activities that advance faculty engagement, customer proof, and priority course messaging - Travel periodically for selected conferences, customer gatherings, company meetings, or field activities when aligned with company priorities - Campaign Operations & Reporting - Build and manage HubSpot campaign assets, workflows, segmentation, nurture campaigns, reporting, and follow-up tracking - Partner with RevOps to support campaign tracking, lead routing, Sales handoffs, and visibility into audience engagement - Contribute to additional marketing initiatives and cross-functional projects that support company priorities as needed - Personifies Lumen values of Commitment, Creativity, Generosity, Openness, and Belonging Qualifications - 2–4+ years of experience in product marketing, B2B marketing, edtech marketing, content marketing, demand generation, sales enablement, or a related role - Strong writing and messaging skills, with the ability to translate product updates, customer insights, and market needs into clear content for professional or academic audiences - Experience supporting product positioning, audience messaging, competitive research, buyer or user personas, campaign content, or go-to-market materials - Hands-on experience creating marketing assets such as email campaigns, webinar content, sales enablement materials, landing page copy, customer stories, or digital and visual content - Comfort creating visual and digital content using tools such as Canva - Experience using CRM or marketing automation tools, preferably HubSpot, to support campaigns, segmentation, and reporting - Strong project management, communication, and collaboration skills, with the ability to work effectively across teams in a remote environment - Sound judgment and follow-through, with the ability to take direction, move work forward, and know when to escalate questions or decisions - Experience in higher education, edtech, learning technology, publishing, or another considered-purchase B2B market is preferred - Preference for candidates located in the Central or Eastern Time Zone Benefits - Autonomy - 401(k) matching - Full employee medical premium covered by the company - Flex PTO - Paid holidays - Work with exceptional people on an important, fulfilling mission - Stock options - Fully dispersed workforce

Related Categories

Related Job Pages

More Product Marketing Jobs

RAPIDFORT logo

Director of Technical Product Marketing

RAPIDFORT

Remove 95% of CVEs automatically with no code change

Full TimeRemoteTeam 51-200Since 2020H1B Sponsor

• Define and drive global product marketing strategy, including value proposition, messaging, customer benefits, and competitive differentiation • Lead global product launches, announcements, and integrated marketing campaigns • Present at customer executive briefings and industry events • Develop sales enablement materials, including playbooks, presentations, and tools • Produce corporate press materials and analyst briefing content, including press releases and industry articles • Plan, write, edit, and publish content such as eBooks, website copy, blog posts, and social media content • Engage with press, media, and industry analysts as a company spokesperson • Develop partner enablement materials including how-to guides, branding guidelines, newsletters, and portal content • Create webinar strategies and supporting materials including slides, vertical briefs (e.g., retail, healthcare, manufacturing), and partner solution briefs • Collaborate closely with Product Management on sales and partner enablement content • Lead development of sales presentations, partner materials, and executive-facing decks • Produce solution briefs, white papers, customer references, case studies, and funnel-specific content • Develop storyboards and scripts for sales, customer, partner, and corporate videos • Create differentiated messaging and visual content for events, including banners, signage, brochures, and booth materials • Enable channel partners with campaigns, collateral, and digital demand generation content (email, web, landing pages) • Support analyst relations, including submissions, surveys, reports, and white papers • Create or oversee development of graphics, icons, and infographics (a strong plus) • Manage budgets and ensure fiscal responsibility across marketing initiatives

United States
$160K - $200K / year
Global Elite Empire Consultants logo

Seeking Veterans to Serve Veterans

Global Elite Empire Consultants

Good Grief is focused on building a competitive remote sales team.

Role Description This position relies on outstanding people skills and the desire to uphold our mission “to protect every child and serve all working people and leave no veteran behind.” This 100% remote position allows you to earn an incredible living while letting you choose the working hours that are convenient for YOU and your family. Qualifications - Excellent communication skills, including active listening and problem-solving - Ability to learn, adapt, and adjust on the go - Works well with others and individually - Possesses a strong work ethic and drive to succeed Requirements - Flexible Schedule with Weekly Pay - 100% Remote Position - Weekly Trainings lead by Top Leaders - Life Insurance - Health Insurance reimbursement - Industry-leading resources and technology Benefits - All interviews will be conducted via Zoom video conferencing. - (Global Elite Empire Consultants is a third-party recruiter, not an insurance agency) - We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. - These tools assist our recruitment team but do not replace human judgment. - Final hiring decisions are ultimately made by humans. - If you would like more information about how your data is processed, please contact us.

United States
Job Closed
Radiology Partners logo

VP, Product Marketing

Radiology Partners

Radiology Partners, through its owned and affiliated practices, is a leading radiology practice in the U.S.

Full TimeRemoteTeam 5,001-10,000Since 2012H1B No Sponsor

• Lead enterprise product positioning and messaging for RP’s technology portfolio, including AI-enabled offerings, ensuring a clear, differentiated narrative that aligns to growth priorities and strengthens market credibility. • Develop and evolve product and solution narratives (including clinical, technology, and AI-enabled capabilities), translating features into buyer-relevant value propositions, proof points, and outcomes. • Define and maintain product marketing frameworks (personas, use cases, messaging hierarchies, and solution taxonomy) that enable consistent interpretation and application across teams and channels. • Build future-facing platform stories and go-to-market narratives that increase relevance, resonance, and adoption—positioning RP’s technology offerings as category leaders. • Own go-to-market strategy for new products and major releases, partnering with product, sales, and growth teams to define target segments, ideal customer profiles (ICPs) and personas, use cases, packaging assumptions, and launch objectives. • Establish launch governance and operating rhythms (intake, prioritization, cross-functional planning, resourcing, and timelines), ensuring launches are aligned to enterprise priorities and executed with speed, quality, and rigor. • Define launch readiness standards (core messaging, demo storyline, web and campaign inputs, sales enablement, and success metrics) and use stakeholder feedback and performance results to drive continuous improvement. • Oversee development of a sales enablement strategy and roadmap that equips Sales, Client, and partner-facing teams to articulate product value consistently and win in competitive cycles.

Tennessee
$270K - $300K / year
Overflow logo

Product Marketing Manager

Overflow

We help nonprofits easily and securely accept stock and cryptocurrency donations.

Full TimeRemoteTeam 11-50H1B No Sponsor

• Own Overflow's product positioning and messaging across all segments — from starter churches to enterprise ministries — ensuring every touchpoint tells a clear, compelling, and differentiated story • Build and maintain a messaging framework that translates product capabilities into the language of generosity growth, not just feature specs • Craft and scale our migration narrative — turning proof points (12% giving increase, 90%+ migration in 8 weeks, 112% retention) into a repeatable, segment-specific story that drives urgency and conversion • Develop competitive positioning that clearly articulates why Overflow wins against legacy platforms and emerging competitors • Lead end-to-end GTM strategy for all product launches — from Tap and full-stack giving features to AI-powered tools and new payment methods • Build the GTM playbook for Overflow, defining launch tiers, cross-functional workflows, channel strategies, and measurement frameworks • Partner with Product Management and Engineering to inject market and user insights into the product roadmap • Coordinate cross-functionally with Marketing, Success, Partnerships, and Sales to ensure launches land with impact across every channel and stakeholder group • Build the sales enablement toolkit from the ground up: battlecards, pitch decks, segment-specific one-pagers, objection handling guides, and a fully functioning demo environment • Close the AE messaging gap by creating education resources that help reps articulate Overflow's value proposition with confidence across every segment and deal size • Support the enterprise GTM motion with solutions-oriented collateral, case studies, and proof points that give AEs credibility in complex deals • Partner with Revenue Operations to identify and act on product-market signals that inform upsell and expansion plays • Build a customer marketing engine: case studies, testimonials, and customer stories that showcase real outcomes and drive social proof • Partner with Customer Success to develop in-product enablement content, product documentation, and onboarding materials that reduce time-to-value and drive adoption • Shape the in-product upsell narrative — working with Product and Growth to identify the right moments, segments, and messaging to drive Tap-to-full-stack conversion • Drive customer communications for product updates, migrations, and changes with clarity and care • Own competitive intelligence as a repeatable program — monitoring the church giving and generosity tech landscape and translating shifts into actionable insights for Product and Sales • Conduct and synthesize user research to deepen our understanding of church leaders, pastors, administrators, and donors across segments • Identify market trends and whitespace opportunities that inform product strategy and GTM expansion

United States