• Develop and execute comprehensive SEO strategies to improve organic visibility and search rankings • Conduct advanced keyword research, competitor analysis, and search intent analysis • Perform technical SEO audits and implement recommendations • Optimize website architecture, internal linking, metadata, content, and user experience • Monitor and improve Core Web Vitals, crawlability, indexation, and site performance • Develop and manage ethical link-building and authority-building initiatives • Collaborate with content creators, developers, and marketing team members • Track, analyze, and report on SEO performance using industry-leading tools • Stay current with search engine algorithm updates, industry trends, and emerging SEO opportunities • Identify and prioritize opportunities that drive qualified traffic, leads, and revenue growth • Manage and optimize SEO efforts across multiple client websites

Role Description As the Lead - SEO, you will play a key role in driving the company’s organic growth across traditional search engines and AI-driven answer engines (Google AI Overviews, ChatGPT, Gemini, Perplexity etc.). You will help define and execute a product-led SEO and AEO/GEO roadmap aligned with business goals focusing on qualified traffic, pipeline impact, and visibility, not just rankings. This is a hands-on role with strategic ownership, working closely with cross-functional teams and mentoring junior contributors where required. Qualifications - 6+ years of hands-on and strategic SEO experience, preferably in SaaS or B2B category. - Experience contributing to or owning SEO strategy execution with measurable impact. - Strong understanding of AI search, AEO/GEO, and LLM-driven content discovery. - Deep expertise in keyword research, intent mapping, and content strategy. - Solid technical SEO knowledge (indexing, crawlability, JS SEO, site architecture). - Experience collaborating across teams; exposure to mentoring junior team members is a plus. - Highly hands-on with GSC, GA4, Semrush/Ahrefs, and SEO diagnostic tools. - Clear, structured, and analytical thinker with strong prioritization skills. - Experience with programmatic SEO or large-scale content systems. - Familiarity with conversion rate optimization (CRO) and experimentation. - Experience supporting SEO efforts across multiple markets or regions. Requirements - Execute and contribute to the end-to-end SEO and AEO/GEO strategy aligned with company OKRs. - Build and execute organic growth plans across traditional search engines and AI-driven answer platforms. - Identify and prioritize high-intent opportunities across the funnel (TOFU → BOFU). - Support positioning the brand as a trusted source for AI-generated answers. - Lead keyword, topic, and entity research with strong intent mapping. - Decide what content to build, why, and how it drives business impact. - Collaborate closely with content writers to ensure SEO, UX, and clarity are embedded from the start. - Apply strong UX principles to content structure, tone, layout, and overall usability. - Ensure content is optimized for users first, while remaining search- and AI-friendly. - Track and analyze performance using Google Search Console, GA4, Semrush/Ahrefs, and related SEO tools. - Work cross-functionally with Product, Engineering, and Design teams to support SEO initiatives. - Directly report the business impact of SEO initiatives to leadership & ideate growth strategies. - Provide guidance and mentorship to junior SEO or content team members, as needed. Benefits - Medical insurance for self, spouse, up to 2 dependent children and Parents or Parents-in-law up to INR 5,00,000. - Gratuity as per payment of Gratuity Act, 1972. - Unlimited Time Off to ensure our people invest in their wellbeing, to rest and rejuvenate, spend quality time with family and friends. - Remote-First work environment that allows our people to work from home. - Remote-First Allowance for home office setup, connectivity, accessories, co-working spaces, wellbeing to ensure an amazing remote work experience.

Role Description We are looking for a paid media specialist to own Google Ads and Meta Ads campaigns across two markets. This is an individual contributor role — you build, run, and optimize campaigns yourself. The focus is lead generation: - Qualified enquiries from small business owners in India and the US, with separate strategies, budgets, and targets for each market. Responsibilities - Campaign management - Build and manage Google Ads campaigns across Search, Performance Max, and Demand Gen. - Run Meta campaigns across Facebook and Instagram — lead gen, retargeting, and traffic. - Maintain separate campaign structures, keyword strategies, and bidding logic for India and the US. - Create and optimize ad copy for India and U.S. audiences. - Own budget allocation across platforms and markets, shifting spend based on performance data. - Lead quality - Work with the sales team to define qualified leads and optimize campaigns toward that definition. - Review lead quality feedback regularly and adjust targeting, messaging, and offers accordingly. - Identify which segments, keywords, and creatives produce leads that convert and prioritize those signals. - Tracking and attribution - Own conversion tracking across Google Ads, Meta Ads, GA4, and Google Tag Manager. - Implement offline conversion imports so platforms optimize on actual sales, not just form submissions. - Identify and resolve tracking gaps proactively. - Testing and reporting - Use automation and AI-assisted workflows to improve reporting, analysis, testing, and optimization efficiency. - Run structured tests on copy, creative, audiences, landing pages, and bid strategies — document findings and actions taken. - Manage negative keyword lists and audience exclusions to control wasted spend. - Produce weekly and monthly reports on spend, leads, and cost-per-lead by market and platform. - Collaboration - Work with SEO, content, website, and sales teams on integrated acquisition efforts. - Recommend landing page and conversion improvements based on campaign data. Qualifications - 5+ years of hands-on experience managing Google Ads and Meta Ads for lead generation, preferably for digital services, SaaS, agencies, or local businesses. - Hands-on experience with campaigns in both India and the US. - Proficient in conversion tracking: Google Tag Manager, GA4, Google Ads conversion actions, Meta Pixel, and Meta CAPI. - Ability to write effective ad copy for India and U.S. audiences. - Comfortable with CPL analysis and independent spend decisions. Requirements - Good to have - Familiarity with SEO, Local SEO, AEO, GEO, or Google Business Profile. - Landing page optimization or CRO background. - Zapier, Make, or Apps Script for workflow automation. - CRM familiarity. - Google Ads certification. Tools - Must have - Google Ads Manager - Meta Ads Manager - Google Tag Manager - GA4 - Meta Pixel + CAPI - Good to have - Optmyzr - Zapier / Make - Google Sheets + Apps Script - Supermetrics / Porter Metrics - Microsoft Clarity - Looker Studio Benefits - Full campaign ownership across two markets from day one. - Direct visibility into sales outcomes — not just pipeline metrics. - Exposure to India and US market dynamics within a single specialist role. - Work at the intersection of paid search, local SEO, and AI-driven discovery. - Growth path into broader performance marketing and digital acquisition roles within vSplash. How to Apply Apply here. Please answer all questions. Revisible.com · A vSplash Company · Hyderabad, India

• Identify link-building opportunities through competitor analysis, broken link research, and content gap analysis • Conduct outbound outreach to bloggers, journalists, and webmasters via email • Write personalized outreach pitches that earn links — not templates that get ignored • Manage an outreach pipeline and track reply rates, placements, and link status • Coordinate with the content team to create linkable assets (guides, data, tools) • Monitor acquired backlinks for quality and report on DA gains over time • Follow white-hat link-building practices — no spammy tactics