vSplash Techlabs

Role Description We are looking for a paid media specialist to own Google Ads and Meta Ads campaigns across two markets. This is an individual contributor role — you build, run, and optimize campaigns yourself. The focus is lead generation: - Qualified enquiries from small business owners in India and the US, with separate strategies, budgets, and targets for each market. Responsibilities - Campaign management - Build and manage Google Ads campaigns across Search, Performance Max, and Demand Gen. - Run Meta campaigns across Facebook and Instagram — lead gen, retargeting, and traffic. - Maintain separate campaign structures, keyword strategies, and bidding logic for India and the US. - Create and optimize ad copy for India and U.S. audiences. - Own budget allocation across platforms and markets, shifting spend based on performance data. - Lead quality - Work with the sales team to define qualified leads and optimize campaigns toward that definition. - Review lead quality feedback regularly and adjust targeting, messaging, and offers accordingly. - Identify which segments, keywords, and creatives produce leads that convert and prioritize those signals. - Tracking and attribution - Own conversion tracking across Google Ads, Meta Ads, GA4, and Google Tag Manager. - Implement offline conversion imports so platforms optimize on actual sales, not just form submissions. - Identify and resolve tracking gaps proactively. - Testing and reporting - Use automation and AI-assisted workflows to improve reporting, analysis, testing, and optimization efficiency. - Run structured tests on copy, creative, audiences, landing pages, and bid strategies — document findings and actions taken. - Manage negative keyword lists and audience exclusions to control wasted spend. - Produce weekly and monthly reports on spend, leads, and cost-per-lead by market and platform. - Collaboration - Work with SEO, content, website, and sales teams on integrated acquisition efforts. - Recommend landing page and conversion improvements based on campaign data. Qualifications - 5+ years of hands-on experience managing Google Ads and Meta Ads for lead generation, preferably for digital services, SaaS, agencies, or local businesses. - Hands-on experience with campaigns in both India and the US. - Proficient in conversion tracking: Google Tag Manager, GA4, Google Ads conversion actions, Meta Pixel, and Meta CAPI. - Ability to write effective ad copy for India and U.S. audiences. - Comfortable with CPL analysis and independent spend decisions. Requirements - Good to have - Familiarity with SEO, Local SEO, AEO, GEO, or Google Business Profile. - Landing page optimization or CRO background. - Zapier, Make, or Apps Script for workflow automation. - CRM familiarity. - Google Ads certification. Tools - Must have - Google Ads Manager - Meta Ads Manager - Google Tag Manager - GA4 - Meta Pixel + CAPI - Good to have - Optmyzr - Zapier / Make - Google Sheets + Apps Script - Supermetrics / Porter Metrics - Microsoft Clarity - Looker Studio Benefits - Full campaign ownership across two markets from day one. - Direct visibility into sales outcomes — not just pipeline metrics. - Exposure to India and US market dynamics within a single specialist role. - Work at the intersection of paid search, local SEO, and AI-driven discovery. - Growth path into broader performance marketing and digital acquisition roles within vSplash. How to Apply Apply here. Please answer all questions. Revisible.com · A vSplash Company · Hyderabad, India

Website Quality Analyst Job Location: Remote Job Type: Full-time About Us: At vSplash, we help small businesses shine online. From websites to digital presence management, we build simple, scalable solutions that make a real difference. Through global partners, we deliver websites for 2,500+ small businesses every month, powered by strong processes, smart tools, and collaborative teams. We’re a team of curious minds who value creativity, ownership, and continuous learning—where ideas matter and improvement never stops. What will you actually do? You’ll: - Perform detailed visual testing to ensure all website elements are properly aligned and displayed accurately. - Validate responsiveness across desktop, tablet, and mobile screen sizes. - Test website compatibility across major browsers (Chrome, Firefox, Edge, Safari). - Ensure alignment with customer branding guidelines including fonts, colors, logos, and imagery. - Review websites against business goals and intended customer requirements. - Verify that all customer requirements and expectations are met before delivery. - Identify, document, and communicate defects clearly and ensure the same are fixed on the website before delivery to the customer. - Collaborate with cross functional teams like design, development, and content teams to resolve issues quickly. - Perform final validation checks before project delivery. Key Skills Requirement - - Strong attention to detail and visual accuracy - Understanding of responsive design and cross-browser compatibility - Ability to interpret client requirements and branding guidelines - Analytical mindset with strong problem-solving skills - Clear communication and collaboration skills What mindset fits best? - Detail-Oriented - Customer-Centric Thinker - Proactive Communicator - Accountable & Responsible Prior Experience - 2+ years of experience in manual website testing. Reviewing websites for responsiveness, branding alignment, and browser compatibility. Ready to apply? If this sounds like your kind of challenge, Apply immediately!

This role involves writing, curating, and proofreading website content for US-based small businesses—high-volume, high-ownership work where quality and clarity matter. Write clear, engaging website page copy (H1/H2/H3, section copy, microcopy, CTAs). Curate and polish AI-assisted drafts to match the customer brief, natural US tone, readability, and brand voice. Proofread and refine customer-provided content (fix grammar/flow while preserving meaning and intent). Structure pages for web reading: scannable sections, logical hierarchy, consistent voice and formatting. Deliver consistently in a high volume production environment. Collaborate with internal teams to clarify requirements, handle feedback, and meet daily timelines.