Shop Innovator

• Support development work for BrandFirewall and DriverRoll • Assist with building, maintaining, and improving Shopify apps • Implement Shopify store updates and customizations • Develop and maintain web pages, features, and integrations • Troubleshoot bugs and technical issues • Improve website functionality, performance, and user experience • Collaborate with internal teams on technical requirements and project execution • Help maintain clean, scalable, and reliable code

• Develop and customize Shopify themes and storefronts • Build responsive and user-friendly Shopify pages • Optimize website speed and performance • Implement Shopify apps and third-party integrations • Troubleshoot bugs and technical issues • Collaborate with designers, marketers, and project managers • Maintain and improve existing Shopify stores

• Create, manage, and optimize Google Ads campaigns • Monitor campaign performance and adjust strategies based on data • Conduct keyword research and competitor analysis • Improve ROAS, CTR, conversion rates, and overall campaign performance • Manage Search, Shopping, Display, Performance Max, and Remarketing campaigns • Track and report campaign metrics and insights • Collaborate with marketing and creative teams for ad strategy and execution • Identify growth opportunities and scaling strategies

• Write conversion-optimized website content: product pages, collection intros, About Us pages, and landing pages. • Collaborate with our email marketers to develop content that can be used in campaigns & flows. • Collaborate on quarterly promotion plans and content calendars across multiple client accounts. • Interview business owners and customers to craft authentic customer stories and testimonials. • Optimize existing content for clarity, hierarchy, and engagement (not just keywords). • Ensure brand voice consistency across all assets. • Apply best practices in high-ticket UX writing, persuasive frameworks, and storytelling for luxury/premium brands

• Manage and update content on Shopify and Wordpress websites • Create and edit images, videos, and other content • Collaborate with marketing team to develop website strategies • Optimize website content for SEO • Monitor website performance and analytics

• Dive into the world of ecommerce, contributing to real projects that impact customers daily. • Work alongside seasoned team of professionals. • Absorb invaluable industry knowledge and skills during the program.