Role Description As our Marketing Automation Manager, you'll own the engine room of our lifecycle marketing. Reporting to the Director, Marketing Automation, CX & Insights, you'll be the hands-on technical owner of Salesforce Marketing Cloud—designing, building, and optimizing the automations, journeys, and data flows that move prospects and customers through every stage of their relationship with us. This is a role for someone who takes pride in the craft of execution. You'll formulate and build emails from the ground up, architect the automation logic behind them, and obsess over the details that separate good programs from great ones—inbox placement, sender reputation, render quality, and deliverability across every send. Challenges to be Met: - Build and orchestrate journeys: - Design, build, and continuously optimize automated journeys in Salesforce Marketing Cloud Journey Builder, translating lifecycle and segmentation plans into reliable, behavior-triggered programs that engage prospects and customers at the right moment across their entire journey. - Engineer audiences and data: - Write and maintain the SQL queries, data extensions, and audience logic that power our segmentation and sends—ensuring the right people receive the right message with accurate, well-structured underlying data. - Build and code emails: - Develop production-ready emails from the ground up using HTML, CSS, AMPscript, and dynamic content, delivering pixel-accurate, responsive, personalized communications that render flawlessly across clients and devices. - Protect deliverability and sender reputation: - Monitor and manage inbox placement, sender reputation, and spam risk across all sends—proactively testing, diagnosing, and resolving issues to keep our communications landing where they should. - Keep the program compliant and audit-ready: - Ensure every campaign meets CASL and privacy requirements, maintaining consent integrity, suppression logic, and documentation so the program stays clean, defensible, and audit-ready at all times. - Safeguard platform health: - Own the operational health of our marketing automation stack—monitoring data syncs, surfacing issues early, and troubleshooting integration and delivery failures before they affect customers. - Test, measure, and optimize: - Design and run A/B and multivariate tests, then analyze campaign performance to refine messaging, timing, and targeting—turning results into a continuous cycle of measurable improvement. - Collaborate across functions: - Partner with channel owners, platform experts, data teams, and implementation partners to ensure automation and email execution align with broader marketing strategy and organizational goals. - Other duties as required. Qualifications - 5–7 years of hands-on experience in marketing automation, email marketing and CRM, with a proven track record of building and operating sophisticated programs in Salesforce Marketing Cloud. - Deep, demonstrated technical expertise across the SFMC stack—Email Studio, Content Builder, Journey Builder, and Automation Studio—with the ability to architect and build automated, behavior-triggered journeys end to end. - Strong, practical SQL skills for building and maintaining data extensions, audience queries, and segmentation logic. - Proven hand-coding ability in HTML and CSS, plus working fluency in AMPscript and dynamic content to build responsive, personalized emails that render flawlessly across clients and devices. - Experience monitoring and managing deliverability—using diagnostic and inbox-placement tools to protect sender reputation, minimize spam risk, and resolve delivery issues. - Solid analytical skills, with proficiency in Google Analytics and campaign reporting, and the ability to turn performance data into testing and optimization decisions. - Working knowledge of CASL and privacy requirements, with a track record of keeping email programs compliant and audit-ready. - A meticulous, detail-oriented builder's mindset, with strong project management skills and the ability to manage multiple campaigns under tight deadlines. - Strong collaborator who works effectively with channel owners, data teams, and implementation partners, and can translate technical concepts for non-technical audiences. - University degree in Marketing, Business, Analytics, or a related field—or an equivalent combination of education and experience. - Experience in financial services or another regulated industry considered an asset. - Salesforce Marketing Cloud certifications (Administrator and/or Email Specialist) considered an asset. Benefits - 🌍 Flexible Ways of Working: Design your workday around what matters most. With flexible hours, you can balance work with all the other important things in life. And, with our Remote Work Arrangement, you can work from anywhere in the world for part of the year—whether that’s a beach in Bali or your cozy cabin in Muskoka. - 💪 Health & Wellbeing Support: Your wellbeing is our priority. Enjoy fitness reimbursements, paramedical coverage, and a generous health spending account. Recharge with Embark Wellness Days and wellness-focused afternoons, and access extended mental health support whenever you need it. - 🚀 Career Development That Moves You Forward: Fuel your growth with funding for courses, certifications, and conferences. Explore new horizons through job rotations and secondments, and benefit from ongoing coaching and personalized development planning that keeps your career moving. At Embark, people stick around for the long-haul. - 🎓 RESP Matching — Because Futures Matter: We don’t just talk about education—we invest in it. On top of RRSP matching, you’ll receive RESP matching to help your loved ones pursue their post-secondary dreams. - 🎉 Fun Is Part of the Job: We take fun seriously. From themed parties and surprise treat days to team socials that actually make you want to show up, we create moments that spark joy, build connection, and make work feel like more than just work.

Role Description A Senior Field Marketing Manager position title and an outstanding ability to build and scale programs that drive pipeline, revenue, and customer engagement across regions. This role is focused on how Spotnana shows up in the market and drives meaningful engagement with customers and partners. You will own the strategy and execution of field marketing programs that bring our platform to life through high-impact in-person and digital experiences, directly contributing to pipeline and revenue growth. This is a highly cross-functional role where you’ll partner closely with Sales, Product Marketing, and Demand Generation to ensure programs are aligned to business priorities, measurable, and continuously improving as we scale. The day-to-day: - Own field marketing strategy and execution across regions and segments - Build and manage the field marketing calendar across events and campaigns - Identify high-impact markets, accounts, and programs to drive pipeline - Partner with Sales on target accounts and engagement strategy - Design end-to-end event programs (pre, live, post) to maximize conversion - Execute executive events, roundtables, trade shows, and partner activations Qualifications - 6–8+ years in B2B field marketing or event marketing - Proven ability to drive pipeline and revenue through field programs - Strong ownership mindset focused on measurable outcomes - Ability to operate independently in ambiguous environments - Excellent project management and stakeholder management skills - Strong partnership skills with Sales and senior leaders - Clear, confident communication with executives and partners Company Description This role is eligible for 100% remote work.

• Lead the marketing function across brand, product marketing, communications, content, social, partnerships, campaigns, and creative. • Establish clear priorities, roles, OKRs, launch calendars, review processes, and feedback loops. • Build a team culture that values speed, clarity, creativity, ownership, and high standards. • Manage and mentor a team across multiple workstreams while remaining close enough to the work to improve it directly. • Build and grow the marketing team thoughtfully, knowing when to hire, when to level up existing contributors, and how to create role clarity without slowing execution. • Create the operating structure required for fast execution, clear decision-making, strong cross-functional alignment, and measurable outcomes. • Own the editorial standard for the company. • Shape the core narratives that define how Offchain, Arbitrum, and related product lines show up in the market. • Know how to translate technical capabilities into business outcomes for institutions, developers, partners, media, and ecosystem stakeholders. • Develop and execute high-impact campaigns across owned, earned, paid, partner, and executive channels. • Define how marketing success is measured across awareness, narrative adoption, developer engagement, partner amplification, enterprise pipeline, web traffic, launch performance, and ecosystem growth.

• Support go-to-market strategy, positioning, and growth initiatives for the Flow Cytometry portfolio. • Develop messaging and value propositions grounded in real scientific workflows, customer pain points, and buyer needs. • Help define target segments, buyer personas, key use cases, and growth opportunities across both sales-led and product-led motions. • Partner with Product and Commercial GTM teams to shape sales plays, product narratives, and market-facing messaging. • Support product launches, campaign rollouts, and growth initiatives across the portfolio. • Drive integrated marketing campaigns across digital, email, webinars, content, paid media, and tradeshow/event channels. • Increase inbound demand through SEO, website optimization, campaign strategy, content programs, paid digital, and conversion-focused initiatives. • Own campaign strategy and execution aligned to growth objectives across both PLG and SLG motions. • Monitor and improve conversion metrics across the full marketing funnel, from awareness and engagement through trials, purchases, leads, opportunities, and revenue. • Develop programs that help users understand product value quickly and move from trial to adoption, purchase, expansion, or sales engagement. • Support strategies to grow new users, increase product adoption, and drive revenue from online and self-service channels.