Role Description We are looking for a Senior SEO Specialist to join our fast-paced digital agency, someone who combines deep SEO expertise with AI-driven search strategy, automation thinking, and a strong understanding of how search is evolving beyond traditional SERPs. This role is ideal for someone who understands not only Google rankings but also visibility across AI-powered search ecosystems including Google AI Overviews (AIO), ChatGPT, Gemini, Perplexity, and other LLM-driven discovery platforms. You'll manage and grow the organic performance of multiple client accounts across diverse industries, driving measurable business impact through technical SEO, semantic optimization, automation workflows, and AI-assisted execution. This is a remote position and requires strong communication, self-management, and proficiency in remote collaboration tools. Key Responsibilities - SEO Strategy & Account Management - Develop and execute end-to-end SEO strategies for multiple client accounts. - Conduct SEO audits, define KPIs, and deliver measurable growth in traffic, visibility, and conversions. - Stay ahead of Google algorithm updates, AI Overviews (AIO), GEO trends, and AI-driven ranking systems. - Translate technical and analytical findings into actionable client recommendations. - Research, prepare, and present SEO growth plans, performance reports, and strategic opportunities. - Support visibility growth across traditional SERPs and AI-powered search environments. - Keyword, Intent, Entity & Market Research - Conduct advanced keyword, entity, and topical authority research using AI-powered SEO tools. - Identify semantic clusters, search intent opportunities, and conversational search trends. - Map keywords and entities across the user journey to support SEO and GEO strategies. - Discover zero-click, featured snippet, and AI-generated search opportunities. - Benchmark competitor SEO, content, and SERP strategies to identify growth gaps. - Build content clusters designed for semantic relevance and AI retrieval systems. - AI Search, GEO & LLM Optimization - Optimize websites and content for Google AI Overviews (AIO), ChatGPT, Gemini, Perplexity, and emerging AI search platforms. - Support GEO (Generative Engine Optimization) strategies focused on entity authority and semantic relevance. - Structure content for AI retrieval, summarization, and answer-engine discoverability. - Implement AI-first SEO practices including conversational search optimization and topical entity mapping. - Monitor changes in AI-generated search results and identify new visibility opportunities. - On-Page & Content Optimization - Prepare SEO-first content briefs and collaborate closely with content writers. - Use AI and NLP tools (ChatGPT, SurferSEO, Frase, Jasper, Gemini) to improve content relevance and depth. - Ensure content aligns with EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) principles. - Optimize metadata, schema markup, heading structures, internal links, and semantic relevance. - Improve content for featured snippets, People Also Ask, AI summaries, and rich search results. - Technical SEO & Automation - Perform advanced technical SEO audits using Screaming Frog, Sitebulb, and enterprise crawling tools. - Resolve crawlability, indexation, canonicalization, Core Web Vitals, and performance issues. - Work with developers to ensure SEO best practices are implemented correctly. - Implement structured data and scalable technical SEO frameworks. - Build and support SEO automation workflows using Python, APIs, AI tools, or no-code platforms. - Support large-scale websites, multi-domain structures, and international SEO implementations. - Off-Page SEO, Digital PR & Authority Building - Develop ethical and scalable link-building and authority-building campaigns. - Support AI-assisted outreach and personalization workflows. - Monitor backlink quality, toxic links, and domain authority metrics. - Collaborate on digital PR and brand visibility initiatives. - Analytics, Reporting & Performance Insights - Measure SEO performance using GA4, GSC, Looker Studio, SEMrush, Ahrefs, and other analytics platforms. - Build insightful dashboards aligned with business KPIs and organic growth objectives. - Track visibility across traditional SERPs and AI-generated search experiences. - Use AI and automation to improve reporting efficiency and performance analysis. - Identify optimization opportunities using trends, anomalies, and competitive insights. Qualifications - 4+ years of hands-on SEO experience, preferably within a digital agency environment. - Proven experience driving measurable SEO growth across multiple projects or industries. - Strong understanding of technical SEO, on-page SEO, content SEO, and semantic optimization. - Experience with AI Overviews (AIO), GEO, and AI-assisted search optimization. - Understanding of how LLMs retrieve, summarize, and surface content. - Experience using AI tools and automation workflows within SEO operations. - Familiarity with automation platforms for SEO workflows is highly preferred. - Strong analytical thinking and performance-driven mindset. - Excellent communication, reporting, presentation, and client-management skills. - Working knowledge of HTML, CSS, and JavaScript. - Bachelor's degree in Marketing, IT, or a related field. Benefits - Competitive Salary & Growth Opportunities - Advanced Training in AI Search, GEO & SEO Automation - Opportunity to work on high-impact global projects - Exposure to cutting-edge SEO and AI workflows - Paid Time Off - Work From Home - Training & Development - Performance Bonus - Collaborative, innovation-driven agency environment

• We are looking for an **SEO Specialist** to own organic search and AI answer engine visibility for a growing portfolio of clients. • You will work directly on strategy, technical audits, and content execution, driving non-brand traffic, AI citation presence, and measurable lead generation across client websites. • Conduct technical audits covering crawlability, indexation, site architecture, and Core Web Vitals. • Identify and resolve issues affecting organic visibility including 404s, 410s, redirect chains, duplicate content, and canonicalization. • Implement and optimize schema markup and structured data for search and AI answer engines. • Audit on-page fundamentals including title tags, meta descriptions, heading structure, internal linking, and page speed. • Build and manage content calendars targeting non-brand organic keywords and AI-answer queries. • Write or oversee a minimum of 20 publish-ready blog posts per month across client accounts. • Develop strategies to get clients cited and recommended in AI-generated responses. • Report on organic traffic, keyword rankings, CTR, AI citation presence, and content performance.

• Develop and execute comprehensive SEO strategies to improve organic visibility and search rankings • Conduct advanced keyword research, competitor analysis, and search intent analysis • Perform technical SEO audits and implement recommendations • Optimize website architecture, internal linking, metadata, content, and user experience • Monitor and improve Core Web Vitals, crawlability, indexation, and site performance • Develop and manage ethical link-building and authority-building initiatives • Collaborate with content creators, developers, and marketing team members • Track, analyze, and report on SEO performance using industry-leading tools • Stay current with search engine algorithm updates, industry trends, and emerging SEO opportunities • Identify and prioritize opportunities that drive qualified traffic, leads, and revenue growth • Manage and optimize SEO efforts across multiple client websites

Role Description As the Lead - SEO, you will play a key role in driving the company’s organic growth across traditional search engines and AI-driven answer engines (Google AI Overviews, ChatGPT, Gemini, Perplexity etc.). You will help define and execute a product-led SEO and AEO/GEO roadmap aligned with business goals focusing on qualified traffic, pipeline impact, and visibility, not just rankings. This is a hands-on role with strategic ownership, working closely with cross-functional teams and mentoring junior contributors where required. Qualifications - 6+ years of hands-on and strategic SEO experience, preferably in SaaS or B2B category. - Experience contributing to or owning SEO strategy execution with measurable impact. - Strong understanding of AI search, AEO/GEO, and LLM-driven content discovery. - Deep expertise in keyword research, intent mapping, and content strategy. - Solid technical SEO knowledge (indexing, crawlability, JS SEO, site architecture). - Experience collaborating across teams; exposure to mentoring junior team members is a plus. - Highly hands-on with GSC, GA4, Semrush/Ahrefs, and SEO diagnostic tools. - Clear, structured, and analytical thinker with strong prioritization skills. - Experience with programmatic SEO or large-scale content systems. - Familiarity with conversion rate optimization (CRO) and experimentation. - Experience supporting SEO efforts across multiple markets or regions. Requirements - Execute and contribute to the end-to-end SEO and AEO/GEO strategy aligned with company OKRs. - Build and execute organic growth plans across traditional search engines and AI-driven answer platforms. - Identify and prioritize high-intent opportunities across the funnel (TOFU → BOFU). - Support positioning the brand as a trusted source for AI-generated answers. - Lead keyword, topic, and entity research with strong intent mapping. - Decide what content to build, why, and how it drives business impact. - Collaborate closely with content writers to ensure SEO, UX, and clarity are embedded from the start. - Apply strong UX principles to content structure, tone, layout, and overall usability. - Ensure content is optimized for users first, while remaining search- and AI-friendly. - Track and analyze performance using Google Search Console, GA4, Semrush/Ahrefs, and related SEO tools. - Work cross-functionally with Product, Engineering, and Design teams to support SEO initiatives. - Directly report the business impact of SEO initiatives to leadership & ideate growth strategies. - Provide guidance and mentorship to junior SEO or content team members, as needed. Benefits - Medical insurance for self, spouse, up to 2 dependent children and Parents or Parents-in-law up to INR 5,00,000. - Gratuity as per payment of Gratuity Act, 1972. - Unlimited Time Off to ensure our people invest in their wellbeing, to rest and rejuvenate, spend quality time with family and friends. - Remote-First work environment that allows our people to work from home. - Remote-First Allowance for home office setup, connectivity, accessories, co-working spaces, wellbeing to ensure an amazing remote work experience.