GTECH Information Technology LLC

Role Description We are looking for a Senior SEO Specialist to join our fast-paced digital agency, someone who combines deep SEO expertise with AI-driven search strategy, automation thinking, and a strong understanding of how search is evolving beyond traditional SERPs. This role is ideal for someone who understands not only Google rankings but also visibility across AI-powered search ecosystems including Google AI Overviews (AIO), ChatGPT, Gemini, Perplexity, and other LLM-driven discovery platforms. You'll manage and grow the organic performance of multiple client accounts across diverse industries, driving measurable business impact through technical SEO, semantic optimization, automation workflows, and AI-assisted execution. This is a remote position and requires strong communication, self-management, and proficiency in remote collaboration tools. Key Responsibilities - SEO Strategy & Account Management - Develop and execute end-to-end SEO strategies for multiple client accounts. - Conduct SEO audits, define KPIs, and deliver measurable growth in traffic, visibility, and conversions. - Stay ahead of Google algorithm updates, AI Overviews (AIO), GEO trends, and AI-driven ranking systems. - Translate technical and analytical findings into actionable client recommendations. - Research, prepare, and present SEO growth plans, performance reports, and strategic opportunities. - Support visibility growth across traditional SERPs and AI-powered search environments. - Keyword, Intent, Entity & Market Research - Conduct advanced keyword, entity, and topical authority research using AI-powered SEO tools. - Identify semantic clusters, search intent opportunities, and conversational search trends. - Map keywords and entities across the user journey to support SEO and GEO strategies. - Discover zero-click, featured snippet, and AI-generated search opportunities. - Benchmark competitor SEO, content, and SERP strategies to identify growth gaps. - Build content clusters designed for semantic relevance and AI retrieval systems. - AI Search, GEO & LLM Optimization - Optimize websites and content for Google AI Overviews (AIO), ChatGPT, Gemini, Perplexity, and emerging AI search platforms. - Support GEO (Generative Engine Optimization) strategies focused on entity authority and semantic relevance. - Structure content for AI retrieval, summarization, and answer-engine discoverability. - Implement AI-first SEO practices including conversational search optimization and topical entity mapping. - Monitor changes in AI-generated search results and identify new visibility opportunities. - On-Page & Content Optimization - Prepare SEO-first content briefs and collaborate closely with content writers. - Use AI and NLP tools (ChatGPT, SurferSEO, Frase, Jasper, Gemini) to improve content relevance and depth. - Ensure content aligns with EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) principles. - Optimize metadata, schema markup, heading structures, internal links, and semantic relevance. - Improve content for featured snippets, People Also Ask, AI summaries, and rich search results. - Technical SEO & Automation - Perform advanced technical SEO audits using Screaming Frog, Sitebulb, and enterprise crawling tools. - Resolve crawlability, indexation, canonicalization, Core Web Vitals, and performance issues. - Work with developers to ensure SEO best practices are implemented correctly. - Implement structured data and scalable technical SEO frameworks. - Build and support SEO automation workflows using Python, APIs, AI tools, or no-code platforms. - Support large-scale websites, multi-domain structures, and international SEO implementations. - Off-Page SEO, Digital PR & Authority Building - Develop ethical and scalable link-building and authority-building campaigns. - Support AI-assisted outreach and personalization workflows. - Monitor backlink quality, toxic links, and domain authority metrics. - Collaborate on digital PR and brand visibility initiatives. - Analytics, Reporting & Performance Insights - Measure SEO performance using GA4, GSC, Looker Studio, SEMrush, Ahrefs, and other analytics platforms. - Build insightful dashboards aligned with business KPIs and organic growth objectives. - Track visibility across traditional SERPs and AI-generated search experiences. - Use AI and automation to improve reporting efficiency and performance analysis. - Identify optimization opportunities using trends, anomalies, and competitive insights. Qualifications - 4+ years of hands-on SEO experience, preferably within a digital agency environment. - Proven experience driving measurable SEO growth across multiple projects or industries. - Strong understanding of technical SEO, on-page SEO, content SEO, and semantic optimization. - Experience with AI Overviews (AIO), GEO, and AI-assisted search optimization. - Understanding of how LLMs retrieve, summarize, and surface content. - Experience using AI tools and automation workflows within SEO operations. - Familiarity with automation platforms for SEO workflows is highly preferred. - Strong analytical thinking and performance-driven mindset. - Excellent communication, reporting, presentation, and client-management skills. - Working knowledge of HTML, CSS, and JavaScript. - Bachelor's degree in Marketing, IT, or a related field. Benefits - Competitive Salary & Growth Opportunities - Advanced Training in AI Search, GEO & SEO Automation - Opportunity to work on high-impact global projects - Exposure to cutting-edge SEO and AI workflows - Paid Time Off - Work From Home - Training & Development - Performance Bonus - Collaborative, innovation-driven agency environment

Role Description We are looking for an SEO Team Lead / Assistant Manager to drive scalable organic growth across traditional search engines, AI-powered search experiences, and generative discovery platforms. This role combines leadership, strategic SEO ownership, technical expertise, AI-first optimization, and automation-led execution. The ideal candidate has proven experience delivering measurable SEO growth, managing teams, handling enterprise SEO accounts, and building scalable SEO systems powered by AI, automation, semantic search, and data-driven insights. You'll act as a bridge between strategy, execution, innovation, and leadership — helping future-proof organic visibility across Google Search, AI Overviews (AIO), ChatGPT, Gemini, Perplexity, and other LLM-driven ecosystems. This is a remote position and requires strong communication skills, self-management abilities, and proficiency in remote collaboration tools. Qualifications - 5–7+ years of SEO experience with 1–2+ years in a leadership role. - Proven experience delivering measurable SEO growth across competitive industries. - Hands-on expertise in technical SEO, on-page, off-page, semantic SEO, and content optimization. - Experience with AI Overviews (AIO), GEO, LLM visibility optimization, and AI-assisted search ecosystems. - Strong understanding of how LLMs retrieve and surface web content. - Experience building SEO automation systems using Python, APIs, AI workflows, or automation tools. - Strong analytical and business-first SEO mindset. - Excellent stakeholder management and presentation skills. - Working knowledge of HTML, CSS, and JavaScript. - Ability to showcase proven SEO case studies, traffic growth, and enterprise SEO achievements. - Bachelor's degree in Marketing, IT, or a related field. Requirements - Own end-to-end SEO strategy for enterprise and high-value client accounts. - Translate business goals into scalable organic growth roadmaps. - Lead strategic planning across technical SEO, content SEO, semantic SEO, and authority building. - Present growth strategies, forecasting, and SEO recommendations confidently to stakeholders. - Stay ahead of Google algorithm updates, AI search evolution, and industry trends. - Lead, mentor, and upskill a team of SEO Specialists and Executives. - Review audits, keyword research, content briefs, reports, and implementation plans. - Build SEO SOPs, workflows, QA systems, and best-practice documentation. - Foster a culture of accountability, ownership, and continuous learning. - Lead advanced keyword research, entity research, and semantic topic clustering. - Ensure accurate intent mapping across informational, commercial, and transactional queries. - Identify SERP opportunities, content gaps, and topical authority opportunities. - Drive visibility across AI-powered search experiences including Google AI Overviews (AIO), ChatGPT, Gemini, and Perplexity. - Develop GEO (Generative Engine Optimization) strategies focused on semantic relevance and entity authority. - Optimize content for AI retrieval, summarization, conversational search, and answer-engine discoverability. - Guide teams on AI-first content structures and LLM-friendly optimization techniques. - Lead SEO-first content strategies and roadmap planning. - Ensure compliance with EEAT principles across all content initiatives. - Guide optimization for featured snippets, People Also Ask, rich results, and AI-ready content formats. - Collaborate with content, design, and development teams for holistic execution. - Lead advanced technical SEO audits and implementation strategies. - Oversee improvements in Core Web Vitals, crawlability, indexation, schema, and performance. - Build scalable SEO automation workflows using Python, APIs, AI tools, and crawler integrations. - Automate repetitive SEO tasks such as audits, reporting, metadata generation, and internal linking analysis. - Lead ethical and scalable link-building and digital PR initiatives. - Guide AI-assisted outreach and personalization workflows. - Monitor backlink quality and domain authority metrics. - Own SEO reporting frameworks, KPIs, forecasting, and business-impact tracking. - Build advanced dashboards using GA4, GSC, and Looker Studio. - Measure visibility across traditional SERPs and AI-generated search environments. - Use AI and automation to improve reporting efficiency and opportunity identification. Benefits - Competitive salary and leadership growth opportunities. - Advanced training in AI-driven SEO and automation systems. - Opportunity to lead high-impact enterprise SEO projects. - Ownership-driven culture with strategic decision-making authority. - Paid Time Off. - Work From Home. - Training & Development. - Performance Bonus. - Supportive & Positive Environment.