GTECH Information Technology

• Develop and execute end-to-end SEO strategies for multiple client accounts. • Conduct SEO audits, define KPIs, and deliver measurable growth in traffic, visibility, and conversions. • Stay ahead of Google algorithm updates, AI Overviews (AIO), GEO trends, and AI-driven ranking systems. • Translate technical and analytical findings into actionable client recommendations. • Research, prepare, and present SEO growth plans, performance reports, and strategic opportunities. • Support visibility growth across traditional SERPs and AI-powered search environments. • Conduct advanced keyword, entity, and topical authority research using AI-powered SEO tools. • Identify semantic clusters, search intent opportunities, and conversational search trends. • Optimize websites and content for Google AI Overviews (AIO), ChatGPT, Gemini, Perplexity, and emerging AI search platforms. • Monitor changes in AI-generated search results and identify new visibility opportunities. • Prepare SEO-first content briefs and collaborate closely with content writers. • Perform advanced technical SEO audits using Screaming Frog, Sitebulb, and enterprise crawling tools. • Support large-scale websites, multi-domain structures, and international SEO implementations. • Develop ethical and scalable link-building and authority-building campaigns. • Measure SEO performance using GA4, GSC, Looker Studio, SEMrush, Ahrefs, and other analytics platforms.

• Own end-to-end SEO strategy for high-value and complex client accounts • Translate business goals into clear, scalable organic growth roadmaps • Act as the primary SEO point of contact for assigned key clients • Review and approve audits, recommendations, and execution plans • Present SEO strategy, performance insights, and growth plans to stakeholders • Forecast SEO impact, timelines, and expected outcomes • Stay ahead of Google algorithm updates, SGE, AI search evolution, and industry trends • Lead, mentor, and upskill SEO Specialists and Executives • Allocate tasks, set priorities, and ensure timely, high-quality delivery • Review team outputs including audits, keyword & intent research, content briefs, monthly performance reports • Conduct performance reviews, skill-gap analysis, and training plans • Build and maintain SEO SOPs, workflows, and best-practice documentation • Create a culture of ownership, accountability, and continuous learning • Oversee advanced keyword, topical, and entity-based research frameworks • Ensure accurate intent mapping across the funnel (informational → transactional) • Identify content gaps, SERP opportunities, and zero-click / SGE visibility areas • Conduct competitor benchmarking and market analysis • Guide the team on semantic SEO, topical authority, and content clustering • Own SEO-first content strategy and content roadmap planning • Review and approve content briefs and optimization plans • Ensure strong EEAT compliance across all content • Guide optimization for Featured Snippets, People Also Ask, Rich & visual results, SGE-ready content formats • Collaborate with content, design, and development teams for holistic SEO execution • Lead advanced technical SEO audits and implementation strategy • Guide developers on SEO best practices for new website builds, website migrations, multi-domain and multi-language setups • Oversee improvements in Core Web Vitals, Indexation & crawlability, Structured data & schema, Accessibility and performance • Ensure technical recommendations are executed correctly and efficiently • Measure and report on SEO KPIs using GA4, GSC, Looker Studio, SEMrush, Ahrefs, and other tools • Create insightful dashboards and reports tailored to each client’s business goals • Use AI and automation to streamline auditing, reporting, and data collection processes • Perform competitive and performance analysis to inform next-step recommendations