• Own Overflow's product positioning and messaging across all segments — from starter churches to enterprise ministries — ensuring every touchpoint tells a clear, compelling, and differentiated story • Build and maintain a messaging framework that translates product capabilities into the language of generosity growth, not just feature specs • Craft and scale our migration narrative — turning proof points (12% giving increase, 90%+ migration in 8 weeks, 112% retention) into a repeatable, segment-specific story that drives urgency and conversion • Develop competitive positioning that clearly articulates why Overflow wins against legacy platforms and emerging competitors • Lead end-to-end GTM strategy for all product launches — from Tap and full-stack giving features to AI-powered tools and new payment methods • Build the GTM playbook for Overflow, defining launch tiers, cross-functional workflows, channel strategies, and measurement frameworks • Partner with Product Management and Engineering to inject market and user insights into the product roadmap • Coordinate cross-functionally with Marketing, Success, Partnerships, and Sales to ensure launches land with impact across every channel and stakeholder group • Build the sales enablement toolkit from the ground up: battlecards, pitch decks, segment-specific one-pagers, objection handling guides, and a fully functioning demo environment • Close the AE messaging gap by creating education resources that help reps articulate Overflow's value proposition with confidence across every segment and deal size • Support the enterprise GTM motion with solutions-oriented collateral, case studies, and proof points that give AEs credibility in complex deals • Partner with Revenue Operations to identify and act on product-market signals that inform upsell and expansion plays • Build a customer marketing engine: case studies, testimonials, and customer stories that showcase real outcomes and drive social proof • Partner with Customer Success to develop in-product enablement content, product documentation, and onboarding materials that reduce time-to-value and drive adoption • Shape the in-product upsell narrative — working with Product and Growth to identify the right moments, segments, and messaging to drive Tap-to-full-stack conversion • Drive customer communications for product updates, migrations, and changes with clarity and care • Own competitive intelligence as a repeatable program — monitoring the church giving and generosity tech landscape and translating shifts into actionable insights for Product and Sales • Conduct and synthesize user research to deepen our understanding of church leaders, pastors, administrators, and donors across segments • Identify market trends and whitespace opportunities that inform product strategy and GTM expansion

• Lead product positioning and messaging for a B2B SaaS platform in the marketing technology and measurement ecosystem • Develop clear product narratives that explain how the platform helps customers improve marketing effectiveness, measure incremental impact, optimize media spend, improve budget allocation, forecast outcomes, and make better growth decisions • Own GTM planning for product launches, feature releases, platform enhancements, and strategic solution offerings • Create messaging for solution areas such as unified marketing measurement, MMM, incrementality testing, attribution, causal measurement, media optimization, customer intelligence, marketing analytics, and growth intelligence • Build sales enablement assets including pitch decks, battlecards, solution briefs, objection-handling guides, discovery narratives, use-case documents, demo scripts, ROI narratives, and executive presentations • Partner with Sales and Revenue teams to support enterprise deals, improve win narratives, strengthen discovery conversations, and sharpen competitive differentiation • Conduct market, customer, competitor, and category research to identify buyer pain points, market trends, differentiation opportunities, and competitive gaps • Work with Product Management to convert roadmap priorities into customer value propositions, launch narratives, and adoption stories • Partner with Customer Success to capture customer insights, use cases, measurable outcomes, and expansion narratives • Develop persona-based messaging for CMOs, growth leaders, marketing analytics heads, performance marketing teams, finance leaders, data teams, and partner ecosystems • Create thought leadership narratives, category POVs, website messaging, product pages, webinar themes, analyst materials, and executive-level content • Build scalable product marketing processes, templates, launch frameworks, enablement rhythms, and competitive intelligence systems

Role Description We are building the defining brand voice in the corporate social impact space, and we need a creative, strategic, and deeply hands-on Brand & GTM Lead to make it happen. This person will own our narrative from the ground up: what we say, how we show up, what the world associates with our name. You will produce, travel, publish, record, and execute and not delegate. If you understand the social impact ecosystem and have a passion for storytelling that drives both culture and pipeline, this role is for you. What You Will Own - Brand Narrative: Define and continuously evolve the company's messaging architecture, brand voice, and positioning across all channels and audiences. - Content Creation: Write, edit, and publish high-quality content, thought leadership articles, newsletters, website copy, case studies, and social posts, yourself. No ghost-writers. - Social Media: Own our LinkedIn, Twitter/X, and Instagram presence. Know what is trending, test formats, build community, and grow engagement organically. - Podcasts: Conceive, pitch, record, and produce podcast episodes including traveling to interview guests, managing production with India-based editors, and driving distribution. - Events: Conceptualize and execute US-market events, from intimate roundtables to larger conferences. Manage vendors, logistics, and on-the-ground execution. - Creative Direction: Brief and manage India-based designers and video editors to produce on-brand visual and video content at scale. - Trend Awareness: Stay ahead of content trends, formats, platforms, creator economy shifts, and bring these insights into our content calendar proactively. Qualifications - 4–8 years of brand, content, or marketing experience, with significant exposure to the social impact, CSR, or ESG ecosystem. - Preferably from or deeply familiar with companies like Benevity, YourCause, Deed, Goodstack, Bonterra, Submittable, or similar mission-driven tech platforms. - A genuine writer: You can produce a sharp 800-word piece, a compelling LinkedIn post, and a crisp podcast script, all in one week. - Podcast-native: You are comfortable being on mic, traveling to record in person, and managing post-production remotely. - Hands-on executor: You do not wait for a team. You roll up your sleeves and get it done - design briefs, event logistics, captions, all of it. - US-market native or deeply embedded: You understand the US corporate social impact buyer, the nonprofit sector, and the policy/regulatory context that shapes ESG decisions. - Visually literate: You can give sharp feedback to designers, identify what makes a thumbnail work, and have a strong point of view on aesthetics. - Connector & networker: You know or can quickly build relationships with podcast hosts, journalists, event organizers, and thought leaders in the space. Nice To Have - Prior experience building a brand function from early stage (seed to Series B). - Existing relationships with social impact influencers, nonprofit leaders, or CSR press. - Video editing or production experience (even basic), so you can give precise direction. - Experience with tools like Notion, Beehiiv/Substack, Riverside.fm, Canva, Figma, and social scheduling platforms. What Success Looks Like (1st 6 Months) - A clear, differentiated brand narrative document that the whole company rallies behind. - 3+ podcast episodes recorded, produced, and distributed. - A consistent social content calendar running with measurable engagement growth. - At least 1 flagship US event conceptualized and executed. - A content engine running with India-based team — briefed, produced, and published on cadence. Compensation & Perks - Competitive US-market compensation with performance-linked upside. - Travel budget included. - Full flexibility on location within the US. Why This Role? You will be the first dedicated brand voice we have had, which means you write the playbook. The social impact sector is at an inflection point, and our company sits right at the intersection of technology, corporate responsibility, and measurable community outcomes. This is a rare chance to shape the narrative of a category, not just a company.

• Domain expertise: deep knowledge of the adtech ecosystem, including programmatic buying, DSP mechanics, measurement, and the broader performance marketing landscape • Define and own Liftoff’s product positioning and messaging architecture across the advertising product portfolio • Design and execute product marketing campaigns that highlight Liftoff’s industry-leading ad tech innovation • Own the sales enablement motion end-to-end for our advertising product, including messaging briefs, pitch decks, one-pagers and more • Partner with Marketing to integrate product elements into marketing strategies (including narratives for content and events), ensuring consistency and quality across campaigns, channels, and regions • Partner with Growth managers on go-to-market plans & execution for new products and features, from positioning and messaging through cross-functional coordination, launch timing and post-launch performance tracking • Drive market intelligence efforts, synthesizing competitor product positioning and industry trends into actionable strategic recommendations to up-level our external narratives • Build successful relationships with key stakeholders on both the commercial and technical sides of the business; manage a schedule that allows you to engage with employees from all key three regions - North & South America, Europe and Asia • Translate complex technical products and features into compelling, differentiated messaging - producing high-quality materials across the full content spectrum, including emails, blogs, case studies, landing pages, one-sheeters, and sales enablement. • Apply an analytical and data-first approach to product marketing activities: