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PandaDoc

Taking the work out of document workflow.

Lifecycle Marketing Lead

MarketingMarketingFull TimeRemoteSeniorTeam 501-1,000Since 2011H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

16 days ago

Salary

$170K - $190K / year

Seniority

Senior

Bachelor Degree6 yrs expEnglish

Job Description

Lifecycle Marketing Lead

PandaDoc

• Own the lifecycle campaigns strategy end-to-end. • Lead and develop a high-performing team. • Oversee integrated campaign execution. • Use AI and System Building to scale experimentation velocity and team impact. • Shape how PandaDoc engages customers across owned channels. • Partner across the marketing org and beyond. • Champion the team's technical and operational needs. • Build for both motions.

Job Requirements

  • 6+ years of experience in B2B lifecycle or integrated campaigns marketing with at least 3 years leading and developing high-performing teams.
  • A track record of building lifecycle programs that drive measurable business outcomes of MQLs, pipeline, activation, retention, and revenue.
  • Strong analytical instincts: you can interrogate campaign data, identify what's driving or suppressing performance, and turn that into an experimentation strategy.
  • Ingrained with AI-powered marketing tools in your workflow.
  • Hands-on experience with marketing automation platforms and CRM tools.
  • A systems thinker's approach to the customer journey.
  • Experience working in a dual-motion B2B environment is a strong plus.
  • The ability to operate at both the strategic and executional level.
  • Strong cross-functional relationship skills.
  • Comfort with ambiguity and a bias toward action.
  • Genuine curiosity about customers: what makes them adopt, what makes them stay, and what makes them grow.

Benefits

  • Employees may be able to purchase company stock or receive annual bonuses.
  • Employees and their families may enroll in the company's medical, dental, vision, short & long term disability, life insurance, FSA, and 401k plans.
  • Employees will also receive 13.34+ hours of paid time off per month.
  • 6 self care days.
  • A birthday PTO day.
  • 12 company paid holidays per year.

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