Fleet Maintenance, Transportation and Logistics Management Software on the Cloud!
Marketing Manager
Location
Canada
Posted
16 days ago
Salary
$100K - $110K / year
Seniority
Lead
Job Description
Marketing Manager
BrightOrder Inc.
• Set the marketing strategy — and then roll up your sleeves and help execute it alongside your team. • Lead, coach, and elevate two specialists: pushing the Digital & Growth Specialist to sharpen campaign performance, and guiding the Research Specialist to turn competitive intelligence into decisive action. • Own go-to-market planning and execution for product launches — collaborating across Sales, Product, and Customer Experience to bring new capabilities to market with impact. • Build and optimize a full-funnel demand generation engine — from awareness through to qualified pipeline — that supports a sales-led buying motion. • Own BrightOrder's brand voice and ensure it lands consistently across web, email, LinkedIn, sales collateral, and events. • Synthesize competitive intelligence, GA4 data, and CRM insights to make fast, informed decisions and course-correct without hesitation.
Job Requirements
- 7+ years of B2B marketing experience with a focus on campaign development and execution — SaaS, fleet tech, or logistics experience a strong asset.
- Proven track record leading go-to-market strategy and product launches in a sales-led environment.
- You've led people before — direct feedback, clear expectations, developing talent without micromanaging.
- You're a full-stack marketer — strategy in the morning, HubSpot workflow review in the afternoon.
- Hands-on proficiency with HubSpot marketing automation and GA4 — you've built workflows, pipelines, and can train others.
- You've owned paid media — LinkedIn ads, Google Ads, email nurture — and you know what levers to pull when pipeline is soft.
- You're a natural storyteller — translating technical product features into compelling value for non-technical buyers.
- Strong marketing analytics skills: attribution modeling, funnel tracking, and turning data into decisions.
- Eligible to work in Canada and able to travel to Mississauga or Waterloo, ON 3–4 times per year.
- You pivot without drama, take full ownership end-to-end, and hold yourself — and your team — to a high standard.
- Nice to Have
- Bilingual in English and French.
- A degree in Marketing, Business, or Communications is an asset — but demonstrated results and hands-on experience will always speak louder.
- Experience marketing complex B2B SaaS platforms with long sales cycles.
- Familiarity with fleet management, telematics, or logistics technology.
Benefits
- Remote work
- Comprehensive health, dental & vision coverage – Because your well-being matters
- Generous PTO – Recharge, reset, and return ready
- Professional development support – Courses, certifications, and resources to grow
- Meaningful ownership – Be part of the mission, not just the machine
- Competitive salary of CAD $100,000–$110,000
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