Role Description As the Director of Marketing, you will be the first marketing hire in a fast-growing holding company that acquires and builds exceptional small businesses. You will own the entire marketing playbook across the portfolio, reporting directly to the CEO/Owner. - Diagnose newly acquired companies' marketing gaps and deploy a 90-day growth playbook tailored to each business — local SEO, content strategy, paid acquisition, or tenant outreach - Write and own all copy across the portfolio — landing pages, campaigns, email sequences — shifting voice and register per brand, not per template - Own the marketing P&L: track CAC, LTV, ROAS, and MER across every portfolio company - Build and operate the full marketing tech stack (Klaviyo, Meta Ads Manager, GA4, CRMs) for each company from setup to scale - Launch and manage paid and organic campaigns across channels — search, social, email, and local - Develop reputation, review, and referral strategies for blue-collar and professional services brands - Report results directly to the CEO/Owner with data-backed performance summaries - Context-switch across property management on Monday, professional services on Wednesday, and a trades company on Friday — without missing a beat Qualifications - 3–5 years of hands-on marketing execution — growth agency, in-house startup, or operator role; you've built campaigns end-to-end, not just advised on them - Experience across both B2B and B2C marketing (bonus, not required) - Fluency in trust-based and local marketing — you understand how reputation, referrals, and reviews drive growth in services and trades businesses - Proficiency in paid media: Meta Ads Manager, Google Ads, or equivalent - Proficiency in marketing analytics: GA4, attribution models, and performance reporting - Hands-on experience with at least one CRM and one email/SMS platform (Klaviyo preferred) - Strong copywriting skills — you can write a landing page, ad creative, and email sequence without a dedicated copywriter - Comfortable context-switching across multiple brands and industries simultaneously - Autonomous operator mindset — you set direction, execute, and report without waiting for committee approval - Obsessed with ROI — you treat marketing dollars like they're coming out of your own account Benefits - Direct mentorship from ownership — learn how private equity and holding companies actually operate from the inside - Zero red tape: if an idea makes financial sense, you launch it tomorrow — no 3-week approval chains - Performance-based comp with real upside — your pay moves when the numbers move - Mostly remote with occasional in-person in Tempe, Mesa, and Scottsdale; flexibility built in from day one - A portfolio track record no single-brand job can match: 5+ companies across 3 industries in 2–3 years is a legitimate career accelerant How to Apply Send your resume and 2–3 sentences about a campaign you built from scratch — what you did and what it returned. No cover letter needed.

• Deliver rating and marketing support to agents and account teams across IOA locations. • Provide quotes and bind new business and endorsements through multiple carriers. • Build and maintain strong relationships with carrier underwriters through frequent and professional communication. • Stay informed on changes in carrier appetite, coverage options, billing procedures, and system enhancements. • Research and apply marketing solutions tailored to client and carrier needs. • Assist internal teams with coverage, documentation, and procedures to ensure accurate business placement. • Accurately rate new business, remarket renewal accounts, and process endorsements. • Maintain working knowledge of proposal formats and expectations. • Create and implement procedures to enhance rating and marketing efficiency. • Identify and act on opportunities to support business growth. • Track individual productivity, quality, and service standards, and take corrective action when needed. • Provide back-up support to teammates to ensure consistent service excellence. • Participate in training, mentoring, and ongoing development opportunities. • Continuously improve professional skills through internal and external learning. • Demonstrate integrity and leadership.

SEO/GEO Marketing Manager Locations: - USA - MN - Minneapolis - Hybrid - Remote USA Full time Overview Datasite and its associated businesses are the global center for facilitating economic value creation for companies across the globe. From data rooms to AI deal sourcing and more. Here you’ll find the finest technological pioneers: Datasite, Blueflame AI, Grata, and Sherpany. They all, collectively, define the future for business growth. Apply for one position or as many as you like. Talent doesn’t always just go in one direction or fit in a single box. We’re happy to see whatever your superpower is and find the best place for it to flourish. Get started now, we look forward to meeting you.. Job Description: We are seeking a forward-thinking SEO/GEO Marketing Manager to lead our SEO, AEO/GEO, and digital content efforts across global markets. This role goes beyond traditional organic growth strategies to include visibility across platforms ChatGPT, Claude, and Gemini, ensuring Datasite is not just ranked, but referenced, as a trusted leader in M&A workflow technology. You will be responsible for managing the transition from traditional search to AI driven answer engines. This means you will be optimizing both search engines (Google, Bing, etc.) and AI platforms and conversational platforms. You will be hands-on in enhancing our digital presence through technical SEO, AEO/GEO targeted tactics, LLM content structuring, and direct content creation. This role requires someone who combines analytical rigor, strategic foresight, and strong content skills to help Datasite own the organic demand space. Responsibilities - Integrated organic & AI search strategy: Develop and execute a global strategy spanning traditional SEO and Answer Engine Optimization (AEO), with the explicit goal of making Datasite both rank in search engines and citable in AI assistants (ChatGPT, Claude, Gemini, Copilot, Perplexity). Identify high-value niche queries for M&A professionals that may surface in both search and conversational AI interactions.   - Link Building: Lead an Authority & Entity Building program through digital PR, strategic partnerships, link building, and unlinked brand mentions to establish domain authority and solidify Datasite’s semantic association with M&A technology in LLM training sets. Manage backlink profile health, including disavowal of toxic links and competitive link gap analysis.   - Content creation & structuring for LLM recognition: Work with our content team to create and optimize content (web copy, articles, resources, FAQs) that aligns with structured knowledge formats favored by LLMs, such as Q&A formatting, schema markup, and authoritative source content. Ensure content is technically structured to increase likelihood of AI citation.   - Technical SEO & AI readiness: Partner with the Web Development Manager to deploy structured data markup, ensure site crawlers and LLM scrapers can access content effectively, and implement long-term AI readiness improvements (embedding strategy, no-login/public access guidelines where appropriate).   - Keyword, entity & intent mapping: Conduct SEO and entity-based keyword research, mapping key topics, entities, and semantic signal opportunities across both search engines and LLM models.    - Geo-targeted optimization: Lead a localization strategy across priority markets, ensuring localization practices (translations, hreflang, regional content, localized AI prompts) support regional organic growth and LLM relevancy.   - Performance analysis: Track and report on organic search performance, including demand, rankings, CTR, traffic, and LLM visibility metrics (e.g., referenced queries, query fan outs, position in AI response testing). Use tools such as GA4, Search Console, SEMrush, and AI response benchmarking platforms.   - Cross-functional collaboration: Work with content marketers, digital, product marketing, and thought leadership teams to align organic strategies with go-to-market priorities and significant content moments (e.g., Deal Drivers, product releases, expert content).   - Stay ahead of AI trends: Proactively test Datasite visibility within AI assistants (ChatGPT, Gemini, Copilot, Perplexity), tracking improvements and leading experimentation. Educate the marketing team on AEO best practices and evolving AI trends in digital discovery. Qualifications   - 5+ years of digital marketing experience with deep expertise in SEO and organic growth strategy. - Proven track record of increasing brand prominence, organic traffic, and conversions for B2B companies (ideally SaaS or technology). - Strong understanding of entity-based search tactics, Knowledge Graph management, and semantic NLP optimization. - Experience designing or optimizing content specifically for AI/LLM discoverability or answer engines. - Analytical skills using GA4, Search Console, and SEO platforms (Ahrefs, SEMrush, etc.). - Comfort operating in a measurement environment that is still maturing, able to set meaningful KPIs and defend them when complete attribution isn't available. - Technical understanding of HTML, metadata, and on-page optimization enough to brief developers. - Highly collaborative, hands-on mindset, capable of juggling strategic planning and execution. Preferred   - Experience with AEO and visibility strategies in LLM platforms (ChatGPT, Gemini, Copilot, Perplexity). - Background in M&A, financial technology, or transaction lifecycle content. - Familiarity with LLM prompt engineering concepts or entity-based UX optimization. - Understanding of content distribution strategies to feed AI knowledge (e.g., public knowledge graphs, structured publishing, AI indexing enablement). - Knowledge of CRO and high-intent conversion strategies for organic landing pages. - Certifications in SEO, analytics, or AI-related marketing methodologies. Work Location & Flexibility  This position can be located remotely however if the candidate is based in our Minneapolis or New York City locations the office follows a hybrid work model. Employees in these locations are expected to work on-site a minimum of two days per week. Please note that specific business units or role requirements may necessitate additional in-office days based on team collaboration needs or operational priorities. The base salary range represents the estimated low and high end for this position based on a good faith assessment of the role and market data at the time of posting. Consistent with applicable law, each candidate’s compensation offer may vary and will be determined based on but not limited to, your geographic region, skills, qualifications, and experience along with the requirements of the position. This position may be eligible for bonuses, commissions, or overtime if applicable. Benefits include health insurance (medical, dental, vision), a retirement savings plan, paid time off, and other employee benefits. Specific details will be provided during the interview process. Datasite reserves the right to modify this pay range at any time. $99,000.00 - $172,700.00 Our company is committed to fostering a diverse and inclusive workforce where all individuals are respected and valued. We are an equal opportunity employer and make all employment decisions without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, disability, protected veteran status, or any other protected characteristic. We encourage applications from candidates of all backgrounds and are dedicated to building teams that reflect the diversity of our communities.

• Follow up with inbound leads generated through campaigns, events, and content. • Staff booths when required and represent the brand professionally. • Conduct discovery conversations to understand business challenges and cloud needs. • Schedule and hand off qualified meetings to Account Executives. • Maintain high inbound conversion rate and strong SLA adherence (speed to lead performance). • Collaborate closely with marketing to provide feedback on lead quality and campaign performance. • Maintain accurate records of activities and pipeline in CRM systems. • Be an expert in tooling while maintaining clean data hygiene.