• Own commercial strategy and performance for assigned Enterprise accounts • Lead all commercial motions, including pricing, packaging, proposal creation, negotiation, and contract execution • Develop renewal and expansion plans that align with customer value, usage patterns, and strategic goals • Drive renewal readiness by tracking key dates, securing timely signatures, and removing blockers to keep renewals on schedule. • Chase outstanding invoices with customers and coordinate internally to ensure payment is received. • Analyze adoption trends, product usage, and whitespace to identify high-value upsell and cross-sell opportunities • Build and maintain strong relationships with executive stakeholders to support commercial alignment and long-term growth • Partner closely with Client Experience Managers to understand customer health, value delivery, risks, and expansion readiness • Participate in strategic business reviews by presenting commercial insights, renewal and expansion considerations, and long-term commercial recommendations that align with customer value and business objectives • Create commercial proposals, order forms, and deal structures that meet customer needs while supporting Airship’s revenue objectives • Manage forecasting, pipeline accuracy, and weekly bookings reporting to support planning and decision-making • Collaborate with Product, Legal, Finance, Solutions, and Data teams to remove deal blockers and accelerate execution • Lead commercial discussions with customer executives, ensuring clarity on pricing, value, and contract terms • Build business cases for expansions using customer outcomes, ROI insights, and product value • Represent customer needs and competitive insights internally to influence pricing strategy and product direction • Ensure CRM data is accurate and up to date for forecasting, pipeline visibility, and internal alignment • Communicate commercial insights, risks, and recommendations to senior leadership and cross-functional teams • Support strategic initiatives that improve renewal performance, expansion rates, and overall revenue growth • Travel as needed to attend customer meetings, executive discussions, and commercial negotiations • Maintain accurate CRM documentation for pipeline, forecasts, and commercial activities • Communicate deal status, insights, and recommendations clearly to internal teams and senior leadership

• Grove is looking for a temporary Marketing leader to support our Acquisition function during a parental leave period for 3-4 months (starting ASAP, ending September). • Partner directly with the VP of Marketing to increase new customer acquisition within efficiency guardrails, helping to further refine creative strategy and new channel expansion. • Drive day to day operations with channel managers, internal and external creative resources, and reporting tools, while helping to refine our marketing strategy across channels and creative themes to enable near term growth. • Manage and optimize Grove’s social‑first content engine and creator ecosystem. • Refine and manage the distribution strategy across organic and paid channels to put that work in front of the right consumers. • Scale the content strategy by optimizing strategies on Grove’s core paid channels (Meta, TikTok, and Google). • Partner with Product and Ecommerce teams on landing page and funnel improvements, Merchandising on launches and assortment priorities for our third-party and owned brands, and Sustainability and human health experts to align messaging with Grove’s mission and values. • Manage and develop a small, high‑performing team, including managing and selecting agencies to augment in house resources.

• Develop and execute a comprehensive enterprise growth strategy aligned with organizational goals and financial targets. • Establish growth objectives, admissions targets, and key performance indicators across all growth functions. • Drive sustainable patient acquisition, census growth, and revenue expansion across service lines and markets. • Lead the development and execution of integrated marketing strategies across digital, traditional, and community channels. • Oversee digital marketing, paid media, SEO, website strategy, content development, analytics, and campaign management. • Lead business development efforts to strengthen referral relationships and drive patient admissions. • Develop strategic partnerships with healthcare providers, hospitals, payors, correctional systems, employers, and community organizations. • Lead patient navigation teams to ensure effective patient engagement and support throughout the admissions journey. • Develop and oversee the organization's alumni engagement strategy. • Build, lead, and develop high-performing teams across marketing, business development, patient navigation, alumni engagement, and growth operations.

• Onboarding flow strategy - designing and optimising the first-use experience to drive activation, not just registration • Activation frameworks - defining what "activated" means for each product or client, and building the system to get users there • Commitment screen and paywall strategy - copy, structure, timing, and A/B testing to maximise conversion without eroding trust • Monetisation strategy - pricing presentation, upsell sequencing, trial-to-paid mechanics, and expansion revenue thinking • Retention and lifecycle - cohort analysis, churn identification, win-back programmes, and engagement loops that sustain ARPU over time • A/B testing culture - building a rigorous, fast-moving experimentation practice with proper statistical thinking • Client-facing growth audits - reviewing client funnels end-to-end and delivering actionable recommendations