• Develop and execute a comprehensive enterprise growth strategy aligned with organizational goals and financial targets. • Establish growth objectives, admissions targets, and key performance indicators across all growth functions. • Drive sustainable patient acquisition, census growth, and revenue expansion across service lines and markets. • Lead the development and execution of integrated marketing strategies across digital, traditional, and community channels. • Oversee digital marketing, paid media, SEO, website strategy, content development, analytics, and campaign management. • Lead business development efforts to strengthen referral relationships and drive patient admissions. • Develop strategic partnerships with healthcare providers, hospitals, payors, correctional systems, employers, and community organizations. • Lead patient navigation teams to ensure effective patient engagement and support throughout the admissions journey. • Develop and oversee the organization's alumni engagement strategy. • Build, lead, and develop high-performing teams across marketing, business development, patient navigation, alumni engagement, and growth operations.

• Onboarding flow strategy - designing and optimising the first-use experience to drive activation, not just registration • Activation frameworks - defining what "activated" means for each product or client, and building the system to get users there • Commitment screen and paywall strategy - copy, structure, timing, and A/B testing to maximise conversion without eroding trust • Monetisation strategy - pricing presentation, upsell sequencing, trial-to-paid mechanics, and expansion revenue thinking • Retention and lifecycle - cohort analysis, churn identification, win-back programmes, and engagement loops that sustain ARPU over time • A/B testing culture - building a rigorous, fast-moving experimentation practice with proper statistical thinking • Client-facing growth audits - reviewing client funnels end-to-end and delivering actionable recommendations

• Own and scale paid acquisition programs • Lead Fleetio’s paid search and paid social strategy across platforms including Google Ads, LinkedIn, Meta, YouTube, and emerging channels • Partner closely with external paid media agencies to guide strategy, evaluate performance, prioritize experimentation, and ensure strong execution against pipeline goals • Drive efficient pipeline growth while balancing CAC, conversion rates, lead quality, and revenue impact • Manage and optimize six-figure monthly media investments with a strong focus on forecasting, efficiency, and scalability • Build and maintain scalable evergreen campaign structures while continuously testing new audiences, messaging, and creative approaches • Drive SEO and organic growth initiatives • Partner with Fleetio’s SEO agency and internal content teams to evolve and execute our organic growth strategy • Help shape SEO priorities across technical optimization, content strategy, search intent, and conversion opportunities • Evaluate SEO performance and identify opportunities to improve rankings, traffic quality, and pipeline contribution • Leverage search insights and competitive research to inform broader campaign and content strategies • Lead integrated growth campaigns • Partner cross-functionally to support fully integrated campaign launches across paid, organic, content, events, and outbound motions • Collaborate with Product Marketing and Content teams to align messaging, offers, and targeting strategies across channels • Support campaign amplification strategies for product launches, webinars, customer stories, reports, events, and strategic GTM initiatives • Work closely with Creative teams and agency partners to develop high-performing ad creative and landing page experiences

Role Description Growth at Aperture means owning the full post-acquisition funnel itself. You'll be the person who asks: now that we've got them, what do we do with them? This is a senior, high-ownership role. You'll be responsible for the thinking and execution behind onboarding, activation, conversion, and retention: - Onboarding flow strategy - designing and optimising the first-use experience to drive activation, not just registration - Activation frameworks - defining what "activated" means for each product or client, and building the system to get users there - Commitment screen and paywall strategy - copy, structure, timing, and A/B testing to maximise conversion without eroding trust - Monetisation strategy - pricing presentation, upsell sequencing, trial-to-paid mechanics, and expansion revenue thinking - Retention and lifecycle - cohort analysis, churn identification, win-back programmes, and engagement loops that sustain ARPU over time - A/B testing culture - building a rigorous, fast-moving experimentation practice with proper statistical thinking - Client-facing growth audits - reviewing client funnels end-to-end and delivering actionable recommendations Qualifications - Proven experience owning onboarding and activation for a consumer app, SaaS product, or subscription business - Track record of materially improving activation rates or reducing time-to-value through structured experimentation - Deep understanding of paywall and commitment screen mechanics - you can articulate why the same offer converts differently depending on framing, timing, and context - Fluent in ARPU, ARPPU, LTV, payback period, and the relationships between them; you know when each metric matters and when it misleads - Experience running a rigorous A/B testing programme - you understand statistical significance, novelty effects, and when to stop a test - Strong cohort analysis skills - you can identify churn inflection points, segment by activation status, and model the impact of funnel changes - Familiarity with behavioural psychology principles that underpin good onboarding (progress mechanics, social proof, loss aversion, commitment and consistency) - Client-facing communication skills - you can translate funnel analysis into clear strategic recommendations for a non-technical audience - Comfortable working across product, data, and marketing - this role spans all three Requirements - Experience with ecommerce conversion and post-purchase monetisation (upsell, subscriptions, loyalty) - Familiarity with analytics tools: Mixpanel, Amplitude, PostHog, Braze, or similar - Understanding of paid acquisition mechanics — you know how upstream CAC decisions affect downstream LTV - Experience building growth frameworks that others can use, not just doing the work yourself Benefits - Work from anywhere, with flexibility around how you structure your day - Direct exposure to high-growth clients and meaningful work - Regular team meetups and retreats, with travel covered - Access to conferences, events and industry sessions - Small team, high ownership, fast progression