Electric

• Lead cross-functional marketing initiatives through agile project management, ensuring that campaigns and materials are developed efficiently and align with business objectives. • Own the messaging and positioning of the Electric solutions, synthesizing complex product capabilities into compelling narratives that drive adoption. • Develop and manage a strategic portfolio of assets, including one-pagers, sell sheets, FAQs, partner pitch decks, and competitive battle cards that arms sales teams to win. • Foster a data-driven marketing culture, leveraging competitive analysis, customer feedback, and campaign performance data to inform marketing strategies. • Manage product update communications to clients and prospects. • Use a combination of quantitative and qualitative data to prioritize marketing initiatives and measure the effectiveness of partner adoption campaigns and product positioning efforts. • Align with the marketing team to develop product nurture campaigns designed to drive partner customer adoption and engagement with the platform. • Define detailed campaign briefs, content requirements, and success metrics in collaboration with marketing, design and analytics teams, covering messaging frameworks, audience and targeting. • Align with the marketing team for development and execution of a full marketing campaign lifecycle, ensuring timely delivery of high-impact marketing assets.

• Hire, onboard, and ramp Support Specialists to productivity quickly • Work closely with Support Specialists to troubleshoot, unblock, and resolve customer issues • Run regular 1:1s, team meetings, and performance conversations with consistency and care • Coach individuals to team metrics and SLAs — celebrate wins, address gaps early • Build and deliver training programs that sharpen product knowledge and support skills • Serve as an escalation point for complex or sensitive customer issues • Analyze support data to identify trends and areas for improvement • Maintain up-to-date knowledge of company products and services • Collaborate with product development teams to address product issues and customer feedback • Create and maintain documentation for support procedures • Foster an inclusive, high-trust team culture where people feel supported to do their best work

• Partner directly with Account Executives to lead technical discovery, solution design, and product demonstrations • Own technical validation, proof of concept processes, and responses to security and compliance questionnaires • Serve as the primary technical resource during customer-facing engagements • Maintain and continuously sharpen competitive positioning and objection handling frameworks • Support partner-driven deals and co-selling motions with key partners • Develop and deliver training for internal teams on Electric’s platform • Serve as the primary technical escalation resource for the sales team • Own the ongoing refinement of demo environments and the technical sales narrative • Contribute directly to revenue growth by improving technical win rates • Document common deal scenarios, technical objection patterns, and win/loss insights

• Own and manage the full sales cycle for strategic deals within a named account territory, selling to customers with complex IT environments. • Drive C-level and multi-threaded engagements with senior business and technical leaders – CIOs, CFOs, and COOs – and clearly articulate Electric's value at every level. • Translate Electric’s capabilities into concrete business outcomes for executive buyers – including cost savings, improved security posture, and operational efficiency – making the case for Electric in the language of the business, not just IT. • Develop and execute strategic account plans that drive high-value, long-term partnerships. • Own prospecting, pipeline development, and deal execution to drive top-line growth and establish Electric as an IT expert within large organizations (150+ employees). • Become a product expert, run product demos, contribute to sales playbook development, and help define our sales motion. • Partner with channel and partner sales teams to run efficient co-selling motions, including partner-sourced opportunities through ADP, TriNet, and other strategic partners. • Document common deal scenarios, objection patterns, and win/loss insights and share them back with the broader sales team to continuously sharpen our go to market motion. • Mentor SMB and Mid-Market Account Executives on complex deal navigation and share best practices. • Hit quarterly outreach, pipeline, and revenue targets.