Role Description We're searching for someone who lives and breathes LinkedIn Ads - with deep platform expertise, and a knack for creative ad concepts that cut through in the feed. - Own and drive overarching LinkedIn Ads strategy across the client portfolio. - Plan and execute medium to large-scale LinkedIn Ad campaigns. - Monitor and evaluate campaign performance against KPIs, implementing new strategies and tests. - Optimise audience targeting, bidding, and creative to maximise client performance and achieve the best ROI/ROAS. - Identify growth opportunities and new ways to scale spend efficiently. - Manage client communications and liaise with both internal and external teams. - Identify inefficiencies in accounts and implement optimisation strategies. - Implement 3rd party, 1st party tracking. - Mentor and guide junior paid media team members. - Collaborate with the copy & design team to develop creative assets and compelling ad copy. - Implement internal AI assisted tools into each stage of the process. Qualifications - UK-based. - 3+ years of experience working in or for the B2B sector (ideally SaaS). - 4+ years of experience within a digital marketing agency, specifically performance marketing & lead generation roles. - Proven, hands-on experience managing and growing LinkedIn Ads campaigns at scale. - Deep knowledge of LinkedIn Campaign Manager, audience targeting, and ad formats. - Experience with CRM systems (e.g., HubSpot or Salesforce). Requirements - Desirable (but not essential): Experience managing or mentoring a paid media team. - Familiarity with paid search and other paid social channels (Google Ads, Reddit, Meta & Facebook Business Manager). Benefits - £50,000 to £60,000 PA Salary. - Remote Working (or hybrid). - Private dental and healthcare cover. - Additional holiday days accrued each year (up to four years). - Your birthday off. - One-month paid sabbatical after five years of service. - Performance Related Bonus.

Role Description We are looking for a highly driven Assistant Manager / Manager – Affiliate Growth to scale our US Lead Generation and Pay Per Call business by building, managing, and growing relationships with high-performing affiliates and media partners. - Manage and grow a portfolio of affiliate partners across Pay Per Call, CPL, and Lead Generation campaigns. - Recruit, onboard, activate, and retain high-quality affiliates, media buyers, call centers, and performance publishers. - Drive affiliate acquisition for US Insurance, Debt Relief, Home Services, Medicare, Final Expense, ACA, and related verticals. - Develop and execute affiliate growth strategies to increase traffic quality, lead volume, and revenue. - Identify new traffic opportunities through affiliate networks, forums, LinkedIn, Telegram, Facebook Groups, and industry events. - Monitor affiliate performance using tracking platforms such as Trackier, Ringba, HasOffers/Tune, Everflow, and RedTrack. - Analyze key performance metrics including Calls, CPL, Revenue, Conversion Rate, Approval Rate, EPC, ROI, and Call Duration. - Coordinate with Advertiser Growth, Network Operations, and Tech teams to ensure campaign launches, tracking accuracy, and optimization. - Maintain strong relationships with top affiliates through regular communication, performance reviews, and incentive planning. - Ensure compliance with advertiser guidelines, TCPA standards, and campaign quality requirements. - Negotiate payouts, volume commitments, and exclusive partnerships with affiliates. - Work closely with US-based partners during EST business hours. Qualifications - 3–4 years of experience in Affiliate Marketing, Lead Generation, Performance Marketing, or Pay Per Call. - Proven experience managing affiliates for US CPL and Pay Per Call campaigns. - Strong understanding of Insurance, Debt Relief, Home Services, Medicare, ACA, Legal, and Financial lead generation verticals. - Hands-on experience with Trackier, Ringba, HasOffers/Tune, Everflow, RedTrack. - Knowledge of affiliate traffic sources including Search, Native, Social, Email, SMS, Display, and Call Center traffic. - Ability to analyze campaign performance and identify scaling opportunities. - Strong negotiation and relationship management skills. - Experience working with international publishers and media buying teams. - Comfortable working in EST overlap hours. - Excellent communication and stakeholder management abilities. Benefits - Attractive Fixed Salary + Monthly Incentives - Work with Global Advertisers and Affiliates - Remote / Gurgaon Flexibility - Fast Career Growth in a High-Growth Affiliate Network - Exposure to US Performance Marketing Ecosystem - Learning & Development Opportunities - Employee Engagement Programs

Role Description Our client is seeking a performance-driven Media Buyer - Affiliate Lead Generation to join their affiliate LeadGen team. This role is ideal for someone with strong Meta advertising expertise, a sharp analytical mindset, and the ability to consistently launch profitable campaigns. The ideal candidate thrives in a testing-heavy environment, combines creativity with data-driven decision-making, and is motivated by performance-based growth opportunities. This position is open to candidates across different experience levels, as compensation is largely performance-based and tied to results. Qualifications - Proven hands-on experience with Meta media buying in affiliate lead generation. - Demonstrated history of running ROI-positive campaigns. - Strong understanding of campaign structures, scaling strategies, and performance metrics. - Ability to create compelling ad angles, hooks, and creative concepts. - Comfortable working in a fast-paced, performance-driven environment. - Strong proven experience with: - Meta Ads Manager - Affiliate tracking platforms (Redtrack strongly preferred) - Spy tools such as Pipi Ads, Atria, SpyHero, or equivalent Requirements - Experience mentoring or managing other media buyers (preferred). - Familiarity with additional verticals such as windows, roofing, gutters, credit cards, auto insurance, or affiliate eCommerce. - Preferred tools: - Google Ads / YouTube Ads - TikTok Ads - Canva - AI tools for scriptwriting and creative production Key Responsibilities - Launch, manage, and optimize Meta advertising campaigns across multiple lead generation verticals. - Drive consistent ROI through daily campaign analysis and optimization. - Develop and test high-converting ad creatives, hooks, scripts, and landing pages at scale. - Produce and launch a minimum of 10 new ads and 3 new landing pages weekly. - Monitor campaign performance metrics and identify opportunities for profitable scaling. - Maintain ROI targets while increasing ad spend and campaign volume. - Identify and scale high-performing affiliate offers across various verticals. - Ensure proper tracking setup, campaign compliance, and performance monitoring. - Follow and improve internal SOPs and operational workflows. - Collaborate with the team to share insights and best practices. - Mentor or coach junior buyers as the team grows (preferred but not required). KPIs - First 30 Days (Ramp-Up Period): - Manage approximately $1,000/day in ad spend. - Achieve a minimum 10% ROI / Gross Margin. - Launch at least 10 new ads per week. - Develop and launch 3 new landing pages per week. - Demonstrate the ability to identify winning creatives, offers, and scaling opportunities. - Ongoing Performance Targets: - Manage and scale campaigns to $100,000+ monthly ad spend. - Maintain 25%+ ROI / Gross Margin. - Consistently launch 10 new ads per week. - Consistently launch 3 new landing pages per week. - Scale profitable campaigns while maintaining performance targets. - Continuously test and optimize creatives, funnels, and offers to drive growth.

Role Description - Research and identify potential shippers, carriers, owner-operators, dispatchers, small fleets, brokers, logistics companies, and freight partners. - Conduct outbound outreach through email, LinkedIn, Instagram, Facebook Groups, and other relevant channels. - Initiate conversations with prospective users and introduce company's platform and value proposition. - Send personalized direct messages, connection requests, and outreach campaigns. - Follow up consistently with leads to build relationships and increase engagement. - Track all outreach activities, conversations, responses, and follow-up schedules using CRM and tracking tools. - Maintain accurate and organized records of prospects and lead statuses. - Help drive qualified prospects to join the company's waitlist. - Collaborate with the founders to refine outreach messaging and improve response rates. - Provide weekly reports on outreach activity, lead generation efforts, conversations started, and waitlist signups. Weekly performance target: - Number of prospects researched - Number of direct messages/emails sent - Number of conversations started - Number of follow-ups completed - Number of qualified leads generated - Number of waitlist signups driven Company Description