Role Description Our client is seeking a performance-driven Media Buyer - Affiliate Lead Generation to join their affiliate LeadGen team. This role is ideal for someone with strong Meta advertising expertise, a sharp analytical mindset, and the ability to consistently launch profitable campaigns. The ideal candidate thrives in a testing-heavy environment, combines creativity with data-driven decision-making, and is motivated by performance-based growth opportunities. This position is open to candidates across different experience levels, as compensation is largely performance-based and tied to results. Qualifications - Proven hands-on experience with Meta media buying in affiliate lead generation. - Demonstrated history of running ROI-positive campaigns. - Strong understanding of campaign structures, scaling strategies, and performance metrics. - Ability to create compelling ad angles, hooks, and creative concepts. - Comfortable working in a fast-paced, performance-driven environment. - Strong proven experience with: - Meta Ads Manager - Affiliate tracking platforms (Redtrack strongly preferred) - Spy tools such as Pipi Ads, Atria, SpyHero, or equivalent Requirements - Experience mentoring or managing other media buyers (preferred). - Familiarity with additional verticals such as windows, roofing, gutters, credit cards, auto insurance, or affiliate eCommerce. - Preferred tools: - Google Ads / YouTube Ads - TikTok Ads - Canva - AI tools for scriptwriting and creative production Key Responsibilities - Launch, manage, and optimize Meta advertising campaigns across multiple lead generation verticals. - Drive consistent ROI through daily campaign analysis and optimization. - Develop and test high-converting ad creatives, hooks, scripts, and landing pages at scale. - Produce and launch a minimum of 10 new ads and 3 new landing pages weekly. - Monitor campaign performance metrics and identify opportunities for profitable scaling. - Maintain ROI targets while increasing ad spend and campaign volume. - Identify and scale high-performing affiliate offers across various verticals. - Ensure proper tracking setup, campaign compliance, and performance monitoring. - Follow and improve internal SOPs and operational workflows. - Collaborate with the team to share insights and best practices. - Mentor or coach junior buyers as the team grows (preferred but not required). KPIs - First 30 Days (Ramp-Up Period): - Manage approximately $1,000/day in ad spend. - Achieve a minimum 10% ROI / Gross Margin. - Launch at least 10 new ads per week. - Develop and launch 3 new landing pages per week. - Demonstrate the ability to identify winning creatives, offers, and scaling opportunities. - Ongoing Performance Targets: - Manage and scale campaigns to $100,000+ monthly ad spend. - Maintain 25%+ ROI / Gross Margin. - Consistently launch 10 new ads per week. - Consistently launch 3 new landing pages per week. - Scale profitable campaigns while maintaining performance targets. - Continuously test and optimize creatives, funnels, and offers to drive growth.

Role Description - Research and identify potential shippers, carriers, owner-operators, dispatchers, small fleets, brokers, logistics companies, and freight partners. - Conduct outbound outreach through email, LinkedIn, Instagram, Facebook Groups, and other relevant channels. - Initiate conversations with prospective users and introduce company's platform and value proposition. - Send personalized direct messages, connection requests, and outreach campaigns. - Follow up consistently with leads to build relationships and increase engagement. - Track all outreach activities, conversations, responses, and follow-up schedules using CRM and tracking tools. - Maintain accurate and organized records of prospects and lead statuses. - Help drive qualified prospects to join the company's waitlist. - Collaborate with the founders to refine outreach messaging and improve response rates. - Provide weekly reports on outreach activity, lead generation efforts, conversations started, and waitlist signups. Weekly performance target: - Number of prospects researched - Number of direct messages/emails sent - Number of conversations started - Number of follow-ups completed - Number of qualified leads generated - Number of waitlist signups driven Company Description

Role Description The client is seeking a highly proactive and results driven Outbound Lead Generation Specialist – Tech & AI to help generate and close new business opportunities for the company. This role combines outbound lead generation, prospecting, appointment setting, and consultative sales within the AI and custom software development space. The ideal candidate is someone who thrives in fast paced environments, takes initiative without constant supervision, learns new technologies quickly, and is motivated by performance and growth opportunities. This position will start part time with a clear opportunity to grow into a full time role based on performance and results. Key Responsibilities - Lead Generation & Prospecting - Identify and research potential B2B clients using platforms such as LinkedIn, Apollo, Clay, and other lead generation tools. - Build targeted prospect lists aligned with the client’s ideal customer profile. - Conduct outbound outreach through LinkedIn, email campaigns, and cold calling. - Generate qualified leads and schedule appointments with decision makers. - Sales & Client Communication - Conduct discovery conversations with prospects to understand business needs and pain points. - Present the client’s AI and custom software solutions in a clear and consultative manner. - Handle objections confidently and maintain professional follow up communication. - Support sales conversations and potentially assist with closing high ticket deals. - Maintain ongoing communication with prospects throughout the sales cycle. - CRM & Process Management - Accurately document client interactions, requirements, and sales progress within the company CRM system. - Organize prospect and client information using Google Workspace, Slack, Notion, Asana, and internal systems. - Collaborate with the internal development and operations teams to ensure smooth handoff of client requirements. - Performance & Initiative - Continuously look for ways to improve outreach strategies and lead generation efforts. - Take initiative to solve problems independently and maintain momentum without waiting for instructions. - Adapt quickly to new software, systems, and technologies introduced by the company. - Focus on measurable business outcomes and revenue generation rather than task completion alone. Qualifications - Previous experience in lead generation, appointment setting, outbound sales, or B2B business development. - Excellent English communication skills, both written and verbal. - Experience using LinkedIn for outreach and prospecting. - Comfortable conducting cold calls and outbound email campaigns. - Strong technology skills and ability to quickly learn new software platforms and tools. - Experience working remotely with U.S. based companies or clients. - Ability to work independently with minimal supervision. - Strong organizational skills and attention to detail. - Experience working with enterprise or B2B clients. Preferred - Experience selling AI, SaaS, software development, or technology related services highly preferred. - Familiarity with tools such as Apollo, Clay, Notion, Slack, Asana, and CRM platforms. - Experience handling consultative sales conversations and high ticket offers. - Previous experience supporting startup or fast growing companies. Personality Traits - Highly proactive with a strong sense of urgency. - Results driven and motivated by growth opportunities. - Aggressive in pursuing goals and generating business opportunities. - Resourceful problem solver who takes initiative without waiting for direction. - Quick learner who adapts easily to new technologies and workflows. - Confident communicator with strong critical thinking skills. - Resilient and capable of handling rejection and objections professionally. - Self motivated, ambitious, and eager to grow within the company. - Strong speaking and verbal communication skills. - Ability to think on their feet in live conversations and interviews. - Comfortable and confident during client interactions and calls.

• Research and identify potential leads through various channels (LinkedIn, databases, social media, online research, etc.) • Develop and execute outbound prospecting strategies (email, cold calls, social outreach) • Qualify inbound and outbound leads based on defined criteria • Maintain and update CRM systems with accurate lead information • Schedule meetings and hand off qualified leads to the sales team • Collaborate with marketing and sales to align messaging and targeting strategies • Track, analyze, and report on lead generation metrics and performance • Continuously optimize outreach strategies to improve conversion rates