It's time: Faster, better translations at scale
Head of Product Marketing
Location
Latvia
Posted
42 days ago
Salary
0
Seniority
Lead
Job Description
Head of Product Marketing
Lokalise
• Own Lokalise's product positioning, messaging, and go-to-market strategy — translating platform capabilities into compelling value propositions for enterprise and mid-market buyers. • Lead the launch strategy for major product releases, working cross-functionally with Product, Sales, and Marketing to ensure each launch creates maximum impact. • Develop and maintain our ICP, buyer personas, and competitive intelligence, ensuring the go-to-market team is equipped with sharp, current market knowledge. • Build and maintain a high-quality suite of sales enablement assets — pitch decks, battle cards, one-pagers, and objection-handling guides — that are actively used and valued by the sales team. • Partner with the Marketing Lead to shape Lokalise's industry narrative and category positioning, contributing to analyst briefings and thought leadership. • Manage the Analyst Relations and own our relationships with key industry analysts, ensuring our positioning translates into meaningful recognition. • Work closely with the Head of Content & Brand to ensure product stories are woven into our content and brand programmes. • Report to the Marketing Lead and serve as a key strategic partner to Product Leadership.
Job Requirements
- Demonstrated experience in senior product marketing at a B2B SaaS company, with ownership of positioning, messaging, and GTM strategy.
- Experience leading product launches end-to-end, from strategy through to execution and measurement.
- Excellent written and verbal communication skills — able to craft narratives that resonate with both technical and business buyers at enterprise level.
- You have worked on a platform product with multiple use cases and distinct buyer personas—including technical audiences (developers/CTOs) and business decision-makers.
- Deep understanding of the enterprise and mid-market SaaS buying process — from awareness through to multi-stakeholder evaluation.
- Experience developing competitive intelligence programmes and translating insights into sales enablement.
- Track record of building strong cross-functional partnerships with Product, Sales, and executive stakeholders.
Benefits
- 💰 Competitive salary and employee stock options.
- 🌍 Fully remote setup with flexible working hours.
- 🏢 Co-working budget — for those days you want a change from your home office.
- 🌴 Flexible vacation policy to recharge when you need to.
- 🖥 Home office setup budget — monitor, desk, ergonomics, whatever helps you do your best work.
- 📚 Learning & development budget to grow your skills and career.
- 🏥 Health insurance to keep you covered.
- 🧘 Wellness allowance to support your mental and physical well-being.
- 🤝 Great startup culture — remote but close-knit, with regular retreats and social events to stay connected.
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