• Lead the development and execution of the Amgen Brand Management learning ecosystem, including curation and management of multi-modal training, management of regional trainers and coordination of designated marketing experts • Launch & manage the New Hire Onboarding training program • Manage and build out cross channel elements of the learning experience on Amgen Brand Management University (Marketing Excellence Sharepoint & Learning Hub) • Lead the execution of the Amgen Brand Management Development Program for aspiring marketing leaders. • Lead the execution of longer term prioritized talent initiatives, such as: Technical Ladder, Hiring Tools (Talent Profiles, Hiring Support), Career Pathways, and Talent Recruitment/Acquisition strategy for marketing.

• Guide, create, and deliver differentiated positioning, messaging, and buyer personas that communicate compelling value throughout the buyer journey. • Lead development of AI-informed messaging frameworks and leverage generative AI tools to enhance speed, personalization, and quality of content creation. • Support and influence GTM strategy and execution aligned to product/domain ownership. • Perform market, customer, and competitive research (primary and secondary), leveraging AI-powered research and analysis tools to extract actionable insights and identify new product opportunities. • Lead new product and feature launches, partnering with product management on roadmap prioritization and narrative development. • Support marketing programs that drive awareness, engagement, and pipeline growth. • Collaborate with demand teams to build and execute high-response campaigns informed by performance analytics and AI-driven insights. • Enable sales, GTM teams, and strategic partners with differentiated messaging and positioning, competitive intelligence, and value frameworks. • Develop AI-enhanced enablement assets (e.g., dynamic talk tracks, persona-based messaging variants, objection-handling frameworks). • Provide thought leadership and category narrative development within the Sales Performance Management and broader Revenue Performance ecosystem. • Foster customer advocacy programs (CABs, user groups, events, field engagement). • Lead cross-functional initiatives aligned to corporate objectives with defined KPIs and measurable outcomes. • Champion adoption of generative AI tools and workflows within product marketing to increase efficiency, insight quality, and scale.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description We are looking for a senior Web3 marketing lead to design and co-execute full-suite token marketing strategies for high-value clients. The ideal candidate has hands-on experience leading marketing for established Web3/token projects and understands the nuances of token launches, community growth, and market cycles. - Develop comprehensive token marketing strategies across pre-launch, launch, and post-launch phases - Own full-suite marketing planning for clients - Design token positioning frameworks aligned with tokenomics, roadmap, and ecosystem narrative - Lead launch strategies (TGE, exchange listings, staking programs, incentive campaigns, ecosystem activations) - Advise clients on market timing, competitive landscape, and narrative positioning - Act as strategic marketing advisor during token lifecycle events - Interfacing with partner agencies and internal team on the execution and success of the planned strategy Qualifications - 5+ years in marketing, with at least 3+ years in Web3/crypto - Proven track record working on token launches or scaling token ecosystems - Deep understanding of tokenomics, DeFi, L1/L2 ecosystems, NFTs, or emerging Web3 verticals - Strong grasp of crypto-native growth channels (X/Twitter, Discord, Telegram, KOL networks, on-chain campaigns, crypto media) Benefits - Base salary + commissions on renewals and upsells - Fully remote, flexible schedule - High ownership and direct impact on company growth - The opportunity to work with one of the most active teams in Web3 marketing Company Description - Stratosphere is a strategy-first growth partner for leading digital asset and technology companies, operating as a fractional CMO and execution arm - Analytics-driven and systems-oriented, working as an embedded extension of founders and leadership teams - Clients include Story Protocol, Jupiter, Telegram, Polymarket, Avalanche, OpenSea, UFC, Disney, Lamborghini, and more - Movimentum is a Web3 token marketing agency working with projects like Avalanche, Polkadot, Polygon, Pudgy Penguins, and many more - Supports projects with a combined portfolio of over $50B FDV - The mission: give worthy tokens the visibility, momentum and narrative they need to win

• Serve as a trusted advisor to senior marketing executives • Manage up to 22 senior executive member relationships • Lead CMO/SVP, Marketing breakout sessions • Develop and deliver innovative marketing solutions • Critique client strategies and assist in developing marketing strategies • Facilitate member participation in research studies or case panels • Host and participate in virtual member activities