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Industry-Leading Sales Performance Management Software for Growth Market and Enterprise Organizations.
Product Marketing Director – Workday
Location
Texas
Posted
118 days ago
Salary
0
Seniority
Lead
Job Description
Product Marketing Director – Workday
Varicent
• Guide, create, and deliver differentiated positioning, messaging, and buyer personas that communicate compelling value throughout the buyer journey. • Lead development of AI-informed messaging frameworks and leverage generative AI tools to enhance speed, personalization, and quality of content creation. • Support and influence GTM strategy and execution aligned to product/domain ownership. • Perform market, customer, and competitive research (primary and secondary), leveraging AI-powered research and analysis tools to extract actionable insights and identify new product opportunities. • Lead new product and feature launches, partnering with product management on roadmap prioritization and narrative development. • Support marketing programs that drive awareness, engagement, and pipeline growth. • Collaborate with demand teams to build and execute high-response campaigns informed by performance analytics and AI-driven insights. • Enable sales, GTM teams, and strategic partners with differentiated messaging and positioning, competitive intelligence, and value frameworks. • Develop AI-enhanced enablement assets (e.g., dynamic talk tracks, persona-based messaging variants, objection-handling frameworks). • Provide thought leadership and category narrative development within the Sales Performance Management and broader Revenue Performance ecosystem. • Foster customer advocacy programs (CABs, user groups, events, field engagement). • Lead cross-functional initiatives aligned to corporate objectives with defined KPIs and measurable outcomes. • Champion adoption of generative AI tools and workflows within product marketing to increase efficiency, insight quality, and scale.
Job Requirements
- 10+ years of B2B technology experience, ideally within Sales Performance Management, Revenue Operations, or enterprise SaaS.
- 5-7+ years in product marketing leadership roles.
- Demonstrated track record of driving successful enterprise GTM strategies with measurable revenue impact.
- Knowledge of or direct experience with SPM technologies (Varicent and competitors).
- Experience within the Workday ecosystem strongly preferred.
- Familiarity with enterprise sales motions, platform selling, and value-based selling models.
- Strong proficiency using generative AI tools (e.g., ChatGPT, Claude, Gemini, Copilot, AI research tools) to accelerate:
- Messaging development.
- Competitive analysis.
- Persona research.
- Content creation.
- Enablement development.
- Ability to design AI-assisted workflows to improve productivity, scalability, and content quality.
- Experience evaluating AI outputs critically for accuracy, brand alignment, and differentiation.
- Curiosity and experimentation mindset around emerging AI tools and GTM innovation.
- Exceptional storyteller with strong messaging framework expertise.
- Ability to create bold, differentiated positioning that elevates category narrative.
- Clear, compelling written and verbal communication skills.
- Strong analytical mindset; able to interpret disparate datasets and adjust strategy based on insights.
- Significant cross-functional project planning and leadership experience.
- Collaborative, consensus-building leadership style with executive presence.
- Established relationships with analysts, influencers, and industry associations preferred.
- Bachelor’s degree in Marketing, Business, Computer Science, Engineering, or related field.
- MBA preferred.
Benefits
- Innovate with Purpose: Build impactful solutions for customers worldwide.
- Join Excellence: Work in a diverse, collaborative, and innovative team.
- Shape the Future: Lead in redefining revenue optimization.
- Grow Together: Unlock your potential in a supportive environment.
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