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Apollo.io logo
Apollo.io

Helping sales teams find their ideal buyers and convert them into customers.

Marketing Operations Program Manager

Program ManagerProgram ManagerOtherRemoteSeniorTeam 51-200Since 2015H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

110 days ago

Salary

$138.2K - $172.7K / year

Seniority

Senior

Bachelor Degree4 yrs expEnglishApollo

Job Description

Marketing Operations Program Manager

Apollo.io

• Act as the primary point of contact for external marketing agencies, managing relationships and ensuring alignment on project goals, timelines, and deliverables. • Coordinate the development of marketing assets (e.g., digital campaigns, content, creative materials) with agencies, ensuring adherence to brand guidelines and campaign objectives. • Oversee agency workflows, including brief creation, feedback loops, and approval processes, to ensure timely and high-quality delivery of marketing materials. • Collaborate with internal teams and agencies to align on campaign strategies, audience targeting, and messaging. • Manage end-to-end project plans for marketing campaigns, ensuring alignment with the broader marketing strategy and operational processes. • Facilitate the execution of campaigns by coordinating tasks across internal teams (e.g., content, design, demand generation) and external agency partners. • Track project milestones, budgets, and deliverables, ensuring campaigns are delivered on time and within scope. • Support the Senior Manager of Marketing Operations in implementing standardized processes for campaign execution and operational intake. • Assist in the utilization of marketing technology platforms (e.g., HubSpot, Marketo, Salesforce) to support campaign execution and data integration. • Ensure agency deliverables integrate seamlessly with Apollo’s marketing technology stack and custom marketing control plane. • Support data accuracy and compliance in campaign-related activities, including audience segmentation and lead management. • Work with the Senior Manager of Marketing Operations and Analytics & Intelligence teams to track campaign performance and report on KPIs. • Provide insights on agency-driven campaign effectiveness, contributing to broader marketing performance analyses. • Ensure agency deliverables meet quality standards through QA processes and performance reviews. • Partner with internal marketing teams (e.g., demand generation, content, product marketing) to align agency work with Apollo’s go-to-market strategy. • Collaborate with sales and revenue operations to ensure smooth lead handoffs and alignment on campaign objectives. • Support global campaign efforts, including coordination with the global communication preference center for opt-in/opt-out preferences.

Job Requirements

  • 4+ years of experience in marketing operations, project management, or a related role, with at least 1 year working directly with external agencies.
  • Strong project management skills, with experience managing multiple stakeholders, timelines, and deliverables.
  • Familiarity with marketing technology platforms (e.g., HubSpot, Marketo, Salesforce) and their application in campaign execution.
  • Excellent communication and relationship-building skills, with a proven ability to manage agency partnerships and internal cross-functional teams.
  • Analytical mindset with experience tracking campaign performance and contributing to data-driven decisions.
  • Detail-oriented with a focus on operational excellence and quality assurance in marketing execution.
  • Bachelor’s degree in marketing, business, communications, or a related field; project management certifications (e.g., PMP, Agile) a plus.

Benefits

  • equity
  • company bonus or sales commissions/bonuses
  • 401(k) plan
  • at least 10 paid holidays per year
  • flex PTO
  • parental leave
  • employee assistance program and wellbeing benefits
  • global travel coverage
  • life/AD&D/STD/LTD insurance
  • FSA/HSA and medical, dental, and vision benefits

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