• Define the vision and roadmap for Hapi’s connectivity offerings, including PMS integrations, • Partner closely with engineering to translate market needs into scalable, well-documented integration products. • Serve as the internal and external authority on connectivity architecture, data standards, and partner technical requirements. • Champion quality, reliability, and developer experience across all integration touchpoints. • Establish the processes, tooling, and operating rhythm needed to scale the product offering. • Foster a culture of ownership, technical excellence, and customer obsession. • Define and track KPIs that give clear visibility into health and growth of the connectivity business. • Develop and manage strategic relationships with PMS vendors, CRS, guest experience platforms, and other ecosystem partners. • Identify and prioritize new integration opportunities based on market demand and strategic value. • Represent Hapi in industry forums, partner conversations, and customer engagements as the connectivity subject matter expert.

• attending and actively participating in Board meetings; • providing independent judgement and constructive challenge on the Company’s strategy, governance, business model and risk appetite; • reviewing and challenging management reports, compliance reports, AML/CFT reports, audit findings, risk assessments and regulatory updates; • supporting the Board in ensuring compliance with applicable Seychelles financial services legislation, AML/CFT requirements, FSA codes, guidelines, directives and licence conditions; • overseeing key risk areas, including client onboarding, client classification, complaints handling, outsourcing, conflicts of interest, safeguarding of client assets and business conduct; • supporting Board oversight of the Company’s approved securities dealing activities, including stocks, ETFs and contracts for difference; • ensuring that Board decisions are properly considered, documented and followed up; • disclosing any actual or potential conflicts of interest and acting independently in the best interests of the Company

• The Director of New Start Implementations of People Services components of new starts and acquisitions in the Rehabilitation and Behavioral Health Divisions. • Partnering with recruiting, onboarding, regional teams and start up teams as well as relationship building and partnering with partner hospital systems. • Ensures that all Human Resource practices meet the guidelines and specifications of all state and federal laws. • This role is both hands on and requires the ability to work through and influence other teams and people. • Project Management of the People Services components of new starts and acquisitions in the Rehabilitation and Behavioral Health Divisions. • Start with ensuring departments and cost centers are set up and ends with passing survey and receiving accreditation. • Demonstrate the ability to handle multiple assignments, balance priorities, and make decisions quickly. • Analyzes relevant market factors, including compensation packages, shift differentials and sign on bonuses needed. • Assists in onboarding new employees. • Responsible for creating and maintaining employee personnel, education and medical files until PSD is onboarded. • Ensures successful survey and accreditation. • Other duties as assigned.

Role Description The Associate Director, Retail Media owns strategy and client leadership across the full retail media landscape, with a long-term focus on platforms outside of Amazon: Walmart Connect, Target Roundel, Instacart Ads, DoorDash Ads, Kroger Precision Marketing, Gulp Media, and emerging networks. In the near term, as the department scales, this role will also carry meaningful Amazon Ads and DSP responsibility. Candidates must be genuinely versed in a variety of retail media platforms, including Amazon Advertising. You will be hands-on-keys. But strategy and client communication are the primary criteria for success. Administrative and operational tasks are supported by shared agency resources. Responsibilities - Strategy & Client Leadership - Own retail media strategy across the platform portfolio for clients, developing full-funnel plans tied to each client's business objectives, category dynamics, and margin profile. - Serve as the primary day-to-day client contact for retail media activity, leading calls, QBRs, and strategy presentations with confidence. - Partner with the Head of Retail Media on how retail media activity integrates with Amazon and overarching brand strategy. - Translate platform performance into clear business recommendations. Clients expect senior-level thinking, not platform recaps. - Campaign Execution (Hands-On-Keys) - Build, manage, and optimize campaigns directly within Walmart Connect, Roundel, Instacart Ads, DoorDash Ads, Kroger, Gulp, and other assigned platforms. - Support Amazon Ads and DSP campaign management as needed, working under the direction of the Head of Retail Media. - Execute audience targeting, bid strategy, creative trafficking, and budget pacing with precision and a clear line of sight to client KPIs. - Leverage platform-native first-party data and closed-loop attribution to drive optimization decisions and surface actionable insights. - Tools, Automation & AI - Leverage Pacvue and comparable automation platforms to manage campaign workflows, automate bidding, and surface performance insights at scale. - Incorporate AI tools into your day-to-day workflow to improve efficiency, identify patterns in performance data, and sharpen strategic recommendations. - Stay current on emerging retail media capabilities, platform betas, and analytical tools, and bring relevant innovations to clients proactively. - Performance & Reporting - Analyze cross-platform performance to identify trends, inefficiencies, and growth opportunities. - Design and run incrementality tests and A/B experiments to validate strategy and drive continuous improvement. - Contribute to new business pitches and client onboarding as a subject-matter expert across retail media platforms. Qualifications - 8+ years of hands-on retail media experience, with meaningful depth across at least three non-Amazon platforms (Walmart Connect, Roundel, Instacart Ads, Kroger, DoorDash Ads, or comparable networks). - Strong working knowledge of Amazon Advertising, including Sponsored Ads, DSP, and Amazon Marketing Cloud (AMC). - Proven ability to lead client-facing strategy conversations and present recommendations to senior marketing stakeholders. - Hands-on proficiency with Pacvue or a comparable retail media automation and analytics platform. - Practical experience incorporating AI tools into analytical or strategic workflows. - Strong command of retail media measurement: closed-loop attribution, incrementality, share of voice, and ROAS. - Excellent written and verbal communication skills, with the ability to connect platform data to business outcomes. - Agency environment experience required. Nice to Have - Certifications in Walmart Connect, Instacart Ads, Roundel, or other retail media platforms. - Experience in CPG, kids/family, wellness, or other purpose-driven consumer categories. - Experience contributing to new business pitches or agency proposals. Company Description Mass Culture on Inclusion: We hire great people from a wide breadth of backgrounds, not only because it’s the right thing to do, but also because it makes our work, our company and our communities stronger. Mass Culture is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, gender, gender identity or expression, sexual orientation, disability, age, veteran status, national origin or any other federal, state or local protected class.