Mass Culture

Role Description We're looking for a freelance Paid Search Specialist to execute SEM campaigns that deliver real, measurable results. You'll work directly on client accounts, managing campaigns end-to-end with precision and accountability. Qualifications - 4–6 years in SEM with hands-on campaign management experience. - Proven experience with Google PMAX and cross-channel paid search strategies. - Strong analytical skills and comfort working with performance data. - Ability to work independently, manage multiple accounts, and communicate clearly with internal teams. - Strong, current knowledge of SEM platforms, bidding strategies, and industry trends. Requirements - Build and launch paid search campaigns aligned with client goals and budget parameters. - Execute and optimize Google Performance Max campaigns across channels. - Manage large-scale budgets with a focus on cost-efficiency and ROI. - Use analytics tools to identify performance gaps and opportunities, translating data into clear, actionable recommendations. - Ensure accurate conversion tracking and consistent reporting across accounts. - Collaborate with internal strategists to align on client goals and deliver campaign updates as needed. Company Description Mass Culture is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, gender, gender identity or expression, sexual orientation, disability, age, veteran status, national origin or any other federal, state or local protected class.

Role Description Mass Culture is a paid media agency and growth partner for mission-driven scale-up brands. We're looking for a freelance Paid Social Specialist to own and execute paid social campaigns that drive measurable growth. You'll work directly on client accounts across key social platforms, managing campaigns end-to-end with precision and accountability. Qualifications - 4–6 years of hands-on paid social campaign management experience. - Demonstrated experience running campaigns on Meta (Facebook & Instagram), TikTok, Pinterest, Snapchat, and/or LinkedIn. - Strong understanding of audience targeting, creative strategy, and funnel-based campaign structures. - Comfortable working with performance data and translating it into clear recommendations. - Ability to work independently, manage multiple accounts, and communicate clearly with internal teams. - Current knowledge of platform algorithm changes, creative best practices, and industry trends. Requirements - Build and launch paid social campaigns across Meta, TikTok (Web and GMV max), Reddit, Snap, Axon, Pinterest and other relevant platforms, aligned with client goals and budget parameters. - Develop and execute audience targeting strategies across platforms, including prospecting and retargeting. - Structure campaigns by funnel stage, optimizing for awareness, consideration, and conversion objectives. - Manage large-scale budgets with a focus on cost-efficiency and ROAS. - Use platform-native and third-party analytics tools to identify performance gaps and opportunities, translating data into clear, actionable recommendations. - Ensure accurate pixel and event tracking, and consistent reporting across accounts. - Collaborate with internal strategists and creative teams to align on briefs, test hypotheses, and deliver campaign updates as needed. Company Description Mass Culture is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, gender, gender identity or expression, sexual orientation, disability, age, veteran status, national origin or any other federal, state or local protected class.

Role Description The Associate Director, Retail Media owns strategy and client leadership across the full retail media landscape, with a long-term focus on platforms outside of Amazon: Walmart Connect, Target Roundel, Instacart Ads, DoorDash Ads, Kroger Precision Marketing, Gulp Media, and emerging networks. In the near term, as the department scales, this role will also carry meaningful Amazon Ads and DSP responsibility. Candidates must be genuinely versed in a variety of retail media platforms, including Amazon Advertising. You will be hands-on-keys. But strategy and client communication are the primary criteria for success. Administrative and operational tasks are supported by shared agency resources. Responsibilities - Strategy & Client Leadership - Own retail media strategy across the platform portfolio for clients, developing full-funnel plans tied to each client's business objectives, category dynamics, and margin profile. - Serve as the primary day-to-day client contact for retail media activity, leading calls, QBRs, and strategy presentations with confidence. - Partner with the Head of Retail Media on how retail media activity integrates with Amazon and overarching brand strategy. - Translate platform performance into clear business recommendations. Clients expect senior-level thinking, not platform recaps. - Campaign Execution (Hands-On-Keys) - Build, manage, and optimize campaigns directly within Walmart Connect, Roundel, Instacart Ads, DoorDash Ads, Kroger, Gulp, and other assigned platforms. - Support Amazon Ads and DSP campaign management as needed, working under the direction of the Head of Retail Media. - Execute audience targeting, bid strategy, creative trafficking, and budget pacing with precision and a clear line of sight to client KPIs. - Leverage platform-native first-party data and closed-loop attribution to drive optimization decisions and surface actionable insights. - Tools, Automation & AI - Leverage Pacvue and comparable automation platforms to manage campaign workflows, automate bidding, and surface performance insights at scale. - Incorporate AI tools into your day-to-day workflow to improve efficiency, identify patterns in performance data, and sharpen strategic recommendations. - Stay current on emerging retail media capabilities, platform betas, and analytical tools, and bring relevant innovations to clients proactively. - Performance & Reporting - Analyze cross-platform performance to identify trends, inefficiencies, and growth opportunities. - Design and run incrementality tests and A/B experiments to validate strategy and drive continuous improvement. - Contribute to new business pitches and client onboarding as a subject-matter expert across retail media platforms. Qualifications - 8+ years of hands-on retail media experience, with meaningful depth across at least three non-Amazon platforms (Walmart Connect, Roundel, Instacart Ads, Kroger, DoorDash Ads, or comparable networks). - Strong working knowledge of Amazon Advertising, including Sponsored Ads, DSP, and Amazon Marketing Cloud (AMC). - Proven ability to lead client-facing strategy conversations and present recommendations to senior marketing stakeholders. - Hands-on proficiency with Pacvue or a comparable retail media automation and analytics platform. - Practical experience incorporating AI tools into analytical or strategic workflows. - Strong command of retail media measurement: closed-loop attribution, incrementality, share of voice, and ROAS. - Excellent written and verbal communication skills, with the ability to connect platform data to business outcomes. - Agency environment experience required. Nice to Have - Certifications in Walmart Connect, Instacart Ads, Roundel, or other retail media platforms. - Experience in CPG, kids/family, wellness, or other purpose-driven consumer categories. - Experience contributing to new business pitches or agency proposals. Company Description Mass Culture on Inclusion: We hire great people from a wide breadth of backgrounds, not only because it’s the right thing to do, but also because it makes our work, our company and our communities stronger. Mass Culture is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, gender, gender identity or expression, sexual orientation, disability, age, veteran status, national origin or any other federal, state or local protected class.

Role Description We’re looking for a strategic and people-first Head of Accounts to lead our Account Management function across the agency. This role will manage and develop a team of Directors of Accounts and Growth Marketers, while owning the strategy, performance, and retention outcomes for Mass Culture’s full client portfolio. This leader will act as a true player-coach, providing executive guidance on key accounts while building scalable systems that elevate client experience, improve delivery consistency, and drive long-term revenue growth. The Head of Accounts is responsible for ensuring we have best-in-class account leadership across all clients, and that our teams are aligned on strategy, execution, and business impact. As the Head of Accounts at Mass Culture, you will: - Strategy Development: Own and lead the client operations and strategic client relationships across all Mass Culture accounts. Establish clear frameworks for planning, testing strategy, and cross-agency account leadership. Ensure every account has a growth plan tied to client business outcomes. - Campaign Management: Set standards for campaign management best practices across the organization. Ensure teams are planning, executing, and optimizing cross-channel campaigns effectively, with strong accountability to performance. - Client Communication: Lead client relationship strategy across the portfolio. Act as an escalation point for high-impact client moments, strategic pivots, renewals, cross-sells, and performance challenges. Support Account Directors and Growth Marketers in elevating client communication and building trust at every stage of the relationship. - Performance Analysis: Guide performance analysis standards across the team, ensuring consistent interpretation of data, testing learnings, and optimization decisions. Hold team leadership accountable to results and provide coaching on how to diagnose performance issues and build actionable improvement plans. - Team Collaboration: Work closely with growth marketers, campaign managers, creative, and leadership to ensure alignment across accounts and teams. Build systems that improve internal communication, execution quality, and speed to action. Operate as a strategic leader and thought partner across the agency. - Reporting: Create and enforce reporting standards across the organization (weekly, monthly, quarterly, annual, performance recaps, etc.). Ensure reporting ties media performance to business outcomes and includes clear insights and recommendations. Coach team members on how to communicate results effectively based on client needs and expectations. Qualifications - 12-15+ years of e-commerce growth experience, preferably within a digital marketing agency environment - Experience leading and coaching Account Directors / Managers to drive client satisfaction, performance, and retention - 8+ years of people management experience, including leading managers and/or team leads - Able to drive portfolio-wide strategy while supporting senior team members to execute against account goals - Demonstrated ability to improve retention, expansion, and cross-sell outcomes across a client portfolio - Strong analytical skills, experience interpreting performance data, and fluency across paid social and performance marketing platforms including Meta Ads Manager, TikTok Ads Manager, Google Ads, LinkedIn Ads, CTV, and various DSPs - Strong executive presence and communication skills, capable of leading senior client conversations and business strategy - Able to lead teams toward driving client retention and revenue growth for the organization Mass Culture on Inclusion We hire great people from a wide breadth of backgrounds, not only because it’s the right thing to do, but also because it makes our work, our company and our communities stronger. Mass Culture is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, gender, gender identity or expression, sexual orientation, disability, age, veteran status, national origin or any other federal, state or local protected class.