Role Description The Cash App Engagement Marketing team builds deep, personalized relationships with our customers across their entire lifecycle, from sign-up through long-term habituation. We operate at the intersection of growth strategy, lifecycle execution, and product, and our work directly shapes how millions of customers discover Cash App, build daily habits with the product, and grow with us over time. We're looking for an Engagement Marketing Manager focused on activation and habituation. This is not a traditional lifecycle marketing role. The shape of engagement marketing is changing fast. Personalization, AI decisioning, and in-app surfaces are reshaping how the work gets done, and this role sits at the front of that change. The candidates who thrive here bring analytical depth and an experimentation reflex alongside their marketing instincts. You'll work as part of a tightly integrated cross-functional team alongside Product, Engineering, ML, Design, and Analytics counterparts, chartered to drive conversion, activation, and habituation across the full Cash App customer journey. You'll operate more like a growth strategy owner than a campaign marketer: sizing opportunities, designing rigorous experiments, diagnosing funnel friction, and shipping fast. The experiments you run won't just shape our communications. They'll directly influence what gets built next. You Will - Own activation and habituation outcomes end-to-end: define the opportunity landscape across the customer journey, set strategy, prioritize ruthlessly, and deliver measurable business impact. - Operate as a peer to Product, Engineering, ML, and Design. Your experimentation learnings shape the product roadmap, not just the comms calendar. - Run a high-velocity experimentation program across onboarding, post-onboarding upsell, contact opt-in, churn prevention, behavioral notifications, real-time intervention journeys, mobile wallet adoption, referrals, retention, and winback. - Build and maintain a unified opportunity framework where every test is scored against expected impact and effort, prioritized agnostic of product or surface. - Self-serve sophisticated analysis: sizing opportunities, diagnosing funnel friction, reading experiment results, and iterating without reliance on dedicated analytical partners. SQL fluency and data modeling intuition are core to this role. - Push the frontier on AI decisioning and automation, and help define how engagement marketing evolves as AI moves further into the comms decisioning layer. - Influence cross-functional strategy across Product, Analytics, Martech, Creative, and Brand, operating as a true peer of these teams, not a downstream of them. Qualifications - 5+ years of experience in lifecycle marketing, CRM, growth marketing, growth strategy, business operations, growth product, or a consumer-facing analytical role in a B2C tech environment. - A track record of owning a growth area end-to-end, opportunity through measurable impact, with multiple cross-functional stakeholders. - Strong analytical self-sufficiency. You can size an opportunity, build an impact model, and diagnose a funnel from first principles, without waiting on analytical support. Experience with data modeling or opportunity sizing frameworks required; proficiency with SQL and data visualization platforms (e.g. Tableau, Looker, Mode) strongly preferred. - Deep experimentation experience. You know how to build an experiment backlog, design rigorous tests, and use results to drive compounding improvements. - Hands-on experience with a CRM or marketing automation platform (e.g., Braze, Iterable, Salesforce Marketing Cloud), or strong reason to believe you'd ramp on one fast. - Fluency with AI tools as a core part of how you work, with the ability to automate, accelerate, and scale output in ways that set a new standard for the team. - Clear, structured, takeaway-first communication. You can translate complex analysis and ambiguous situations into crisp strategy and actionable recommendations. - Background in business operations, growth strategy, consumer analytics, or growth product. Someone who is naturally fluent in funnels, opportunity frameworks, and impact modeling. - Experience with onboarding, activation, or referral programs specifically. - Familiarity with regulated or trust-sensitive products (e.g., fintech, financial services, or healthcare). - Experience with incentive mechanics or in-app personalization. Technologies We Use and Teach - Braze, Iterable, or similar CRM and marketing automation platforms. - Mode, Tableau, or similar reporting and analytics frameworks. - SQL for self-serve analysis and opportunity sizing. - AI tools (Claude Code, Goose, or others) for strategy, execution, and automation. Benefits - Remote work. - Medical insurance. - Flexible time off. - Retirement savings plans. - Modern family planning.

Role Description As a Marketing Automation & Integrations Manager, you will develop a proprietary tech stack to automate data flows, build dashboards, and create custom tools for content and analysis. This role powers client insights and internal efficiencies in experience design campaigns. Responsibilities - Build and manage integrations across multiple marketing, content, and industry platforms using APIs and automation tools. - Design and maintain automated workflows using tools such as Zapier, Notion, and similar no-code/low-code solutions. - Consolidate data from different sources and structure it for reporting, analysis, and operational use. - Create and improve dashboards in Looker Studio or similar BI tools to support both internal teams and client reporting. - Help develop internal scoring, insight, and recommendation systems that turn raw data into clear actions. - Reduce manual work and operational friction by improving how data, content, and campaign assets move across platforms. - Support the creation of tools and workflows for influencer sourcing, briefing, content organization, and distribution across media and CMS platforms. - Recommend practical, scalable technical solutions based on business needs, existing tools, and team workflows. - Work closely with Growth Marketing and Client Services teams to support campaign execution and client delivery. Qualifications - Proven experience working with APIs, system integrations, and workflow automation. - Hands-on experience with automation tools such as Zapier, Notion, or similar platforms. - Experience building dashboards and reporting workflows using Looker Studio or other BI/data visualization tools. - Strong understanding of data flows, data organization, and marketing or operational reporting. - Experience designing practical solutions for automating repetitive workflows and reducing manual processes. - Ability to work across technical and non-technical teams and translate business needs into workable systems. - Good English communication skills for internal collaboration and occasional client-related support. - Availability to work within EST or CST-friendly hours. - Experience in marketing operations, martech, agency environments, or growth systems is a strong plus. - Based in Mexico City is a plus, but not required. Benefits - Compensation in USD. - Fully remote work.

• Contribute to lifecycle strategy. Help define and evolve lifecycle program frameworks across onboarding, engagement, expansion, and reactivation. Identify gaps in the customer journey and propose data-informed solutions. • Design multi-touch campaigns. Develop campaign concepts, audience strategies, and messaging approaches for nurture flows across email, in-app, and other channels. Translate business objectives into lifecycle program briefs. • Own experimentation. Design and execute A/B and multivariate tests across messaging, timing, sequencing, and audience targeting. Synthesize results into actionable recommendations that inform future strategy. • Leverage data for decision-making. Apply segmentation, cohort analysis, and funnel metrics to identify high-leverage opportunities and friction points. Partner with Data teams to refine targeting and personalization logic. • Build and optimize campaigns. Configure automation workflows (e.g., Salesforce Marketing Cloud, Braze, Iterable) with personalization tied to behavioral and product usage signals. Continuously refine programs based on performance data. • Partner cross-functionally. Collaborate with Product, Sales, and Growth teams to align lifecycle programs with broader GTM priorities and product launches. Contribute a lifecycle perspective to planning conversations. • Drive reporting and insights. Maintain performance dashboards, surface trends, and present learnings to stakeholders. Translate data into narratives that inform program direction.

• Perform tasks under the supervision of a more experienced professional; • Gain practical knowledge of the tools and software used in the field; • Participate in company-provided training and development programs; • Seek out relevant information to complete assigned tasks; • Contribute to specific area projects according to your skills and knowledge; • Maintain organization of the company’s documents and information; • Provide support to clients by responding to questions and requests;