Creating a world where pets live longer, healthier lives, from their very first meal. Learn more about our brands. We’re Looking For A(n): Digital Acquisition Marketing Specialist Location: Remote (El Segundo, CA and/or Burbank/North Hollywood, CA) What You’ll Be Doing: The Digital Acquisition Marketing Specialist is responsible for managing a specific product(s) with the primary goal of acquiring new customers on multiple platforms including but not limited: Meta, Google, Youtube, CTV, Taboola, Outbrain, and others. This person will be the main go to person for all things associated with this product and is involved in the entire acquisition cycle. This role works cross functionally with all departments and will lead team meetings with the creative teams. This role will also be responsible for A/B testing on landing pages, funnel creation & optimizations to drive performance on the front-end. - Manage and analyze paid media campaigns and budgets on a daily basis in order to hit strict KPI goals. - Collaborate with multiple departments to drive marketing projects from idea to completion and then through testing/optimization. - Lead creative meetings to analyze ad results while also coming up with new ideas for testing. - Regularly ideate, implement, and measure results of A/B testing for ad creatives (video and display) and landing pages. - Create online sales funnels in Salesforce CRM through record creation and management and keep funnels up to date with new wins. - Maintain active relationships with network representatives to be at the forefront of upcoming changes, trends, tactics, and tools in order to effectively navigate our campaigns through these updates. - Regularly analyze and provide improvements for the customer experience throughout the sales funnel from day one acquisition. - Perform audits of web analytics implementations and make recommendations to ensure accurate tracking is in place. - Collaborate with our internal affiliate team and/or directly with the affiliate and agency partners who advertise for us and make sure that our strict KPIs are met. Qualifications (Note: We strongly encourage you to apply even if you don’t tick ALL of these boxes.): - Experience scaling and maintaining ad campaigns while hitting key performance metrics & goals - Able to interpret test results to make data-driven decisions. - Proficient at managing multiple projects and able to organize, prioritize and structure workload - Strong mathematical and analytical skills. - Comfortable with basic image editing softwares - Creative thinker who can take constructive feedback - Strong interpersonal, verbal and written skills - Self-motivated and a team player - Confident in leading team calls - Passion for pet health - Required Education: Bachelor’s Degree or equivalent experience - Preferred Education: Bachelor’s Degree in Marketing - Required Experience: - 1-3 years of experience in Digital Marketing preferably within Digital Acquisition/ Performance Marketing. - Experience optimizing sales funnels via A/B testing. - Experience scaling and maintaining ad campaigns while hitting Key Performance Metrics & goals. - Preferred Experience: - 3-5 years of Digital Acquisition/ Performance Marketing - Direct-to-Consumer experience - Experience optimizing/strategizing video ad creatives Golden Perks & Benefits: - Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans. - Annual bonus - We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career. - 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being. - Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. Learn more. - Reimbursements for a portion of personal cell phone and internet usage for eligible employees. - Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career. - Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date. - Potential for quarterly KPI bonuses. The base salary range is $68,400-$91,300, plus bonus potential. The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote. Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location. We will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. A Note to Recruiting Agencies: At Golden Pet Brands, we handle all hiring through our internal Talent Acquisition team. Occasionally, we might use staffing or recruiting agencies to support our internal team in finding the right candidates. Agencies are not authorized to contact our hiring teams directly to present candidates. Our internal Talent Acquisition team is responsible for all candidate presentations to our hiring managers. Golden Pet Brands will need written approval and a signed agreement before submitting any candidate info for a specific job opening. Without this, we won’t pay any fees for placements. Thank you for your understanding. Candidate Safety: The safety of our candidates is our highest priority. When looking for a job, please be aware of cyber criminals, fake domains, and fraudulent job offers. Golden Pet Brands recruiters will only contact applicants from our official company e-mail domain, (NAME@GOLDENHIPPO.COM or NAME@GOLDENPETBRANDS.COM) or through our internal Applicant Tracking System, Greenhouse. In addition, Golden Pet Brands recruiters will never send you checks, or ask you to disclose personal financial details. If you receive any suspicious communications regarding an open position or a job offer, please contact Golden Pet Brands directly at safety@goldenhippo.com to verify its validity. Click here to learn more about general internet safety and our hiring practices.

• Manage and develop a team of 3 global marketing professionals • Set clear priorities aligned to commercial goals and growth initiatives • Coach the team on digital execution, ownership mindset, and accountability • Develop and execute global marketing strategy aligned with growth targets, NPI priorities, and strategic accounts • Bridge Product, Sales, and Marketing to ensure consistent messaging and prioritization • Apply AI and automation to improve campaign performance, customer targeting, and execution efficiency • Capture VOC, competitive intelligence, and market trends — translate into actionable positioning and GTM strategies • Use analytics and AI-enabled tools to sharpen segmentation, insight generation, and decision-making • Lead campaigns, content, and communications across web, email, collateral, and events • Manage trade shows, ABM programs, and sales enablement • Maintain consistent global brand positioning; leverage AI to accelerate content creation and personalization without sacrificing technical accuracy • Own marketing systems and reporting (HubSpot, Salesforce, analytics) • Track KPIs: MQLs, conversion rates, campaign ROI, pipeline contribution • Manage budget, vendors, and external partners; drive adoption of modern marketing technology and AI-enabled workflows • Own the demand generation engine — campaigns, webinars, trade shows, digital advertising, lead capture • Drive performance marketing (Google Ads, LinkedIn, HubSpot workflows) with continuous ROI optimization • Improve funnel performance through SEO/GEO/AEO, website optimization, and data-driven experimentation

• Plan and execute local marketing initiatives for Norway, with a particular focus on webinars, events, partnerships, and other field marketing activities • Support the growth and visibility of Physica, Psykbase, and Nora in the Norwegian market through localised campaigns and communications • Coordinate webinars and physical events end-to-end, including logistics, promotion, follow-up, and stakeholder coordination • Maintain and improve the Norwegian web presence across product pages, landing pages, campaign pages, and local content • Ensure clear and effective communication to existing customers and prospects, supporting product launches, feature adoption, migration initiatives, and commercial campaigns • Collaborate closely with regional Sales, Support, and Product teams to align messaging and local market priorities • Support localisation and adaptation of central marketing initiatives for the Norwegian market • Track performance of campaigns and initiatives, helping identify opportunities to improve engagement and conversion

Lightricks is an AI-first company creating next-generation content creation technology for businesses, enterprises, and studios with a mission to bridge the gap between imagination and creation. At our core is LTX-2, an open-source generative video model, built to deliver expressive, high-fidelity video at unmatched speed. It powers both our own products and a growing ecosystem of partners through API integration. The company is also known globally for pioneering consumer creativity through products like Facetune, one of the world’s most recognized creative brands, which helped introduce AI-powered visual expression to hundreds of millions of users worldwide. We combine deep research, user-first design, and end-to-end execution from concept to final render, to bring the future of expression to all. The Team & RoleWe're looking for a strategic and hands-on Lifecycle Marketing Manager to join our Growth team and own the B2B lifecycle. This role sits at the heart of two growth motions. In our PLG motion, you'll drive product adoption among business users, designing journeys that turn sign-ups into active, engaged teams. In our SLG motion, you'll build and run nurture programs that surface high-intent leads, helping Sales prioritize and convert enterprise pipeline. You'll work at the intersection of product, marketing, and sales, independently building the programs, signals, and journeys that move the right accounts forward at exactly the right moment. This is a high-ownership role with a direct line to pipeline and revenue. What you will be doing - Leverage AI in your workflow - use cutting edge AI tools and techniques to test, automate and personalize at scale, sharpen targeting, and build smarter, more efficient processes. - Own PLG lifecycle funnels - design and execute onboarding, activation, and engagement journeys that drive product adoption and usage depth among our potential business users. - Run SLG nurture programs - build lead nurture sequences that educate, qualify, and surface high-intent prospects to help Sales generate enterprise pipeline. - Build smart segmentation - combine behavioral signals (product usage, feature adoption) with firmographic data (company size, industry, role) to create precise, high-converting audience segments. - Execute multi-channel campaigns - own email, in-app, and other lifecycle channels, tailored to different account types, lifecycle stages, and intent signals. - Align with Sales on handoff logic - define the triggers and signals that indicate a PLG user or nurtured lead is ready for Sales engagement, and ensure reps have the right context at the right moment. - Run a rigorous experimentation roadmap - lead A/B tests across messaging, timing, segmentation, and channels to continuously improve activation, engagement, and pipeline conversion rates. - Report and iterate - track lifecycle KPIs (activation rates, product usage depth, MQL-to-pipeline conversion, nurture engagement) and translate findings into actionable improvements. Your skills and experience - 4+ years in Lifecycle Marketing, CRM, or Growth Marketing — in a B2B SaaS or API-driven product environment. - Proven experience owning lifecycle or nurture programs end-to-end, planning and executing. - Hands-on experience with both PLG and SLG motions. - You use AI tools as a natural part of your daily work, constantly exploring new ways to build smarter campaigns, automate workflows, and personalize at scale. - Experience working in fast-paced, high-growth tech companies or startups. - Deep expertise in lifecycle / email marketing tools (e.g., Braze,Optimove, HubSpot, or similar). - Strong analytical mindset - you come with hypotheses, define measurement frameworks, and own your conclusions. - A clear, influential communicator who can drive alignment across marketing, product, and sales. - Strong understanding of B2B buying behavior, product-led growth principles, and what drives enterprise adoption of technical creative tools. - Familiarity with data and analytics platforms (e.g., Amplitude, Mixpanel, Tableau, or similar). - Knowledge of email deliverability best practices and multi-channel performance optimization. - Familiarity with generative AI tools and the creative technology landscape - a strong advantage. Why Join Us:We’re here to push the boundaries of what’s possible with AI and video - not for the buzz, but for the craft, the challenge, and the chance to make something genuinely new. We believe in an environment where people are encouraged to think, create and explore. Real impact happens when people are empowered to experiment, evolve, and elevate together. At Lightricks, every breakthrough starts with great people and a collaborative mindset. If you're looking for a place that combines deep tech, creative energy, and zero buzzword culture, you might be in the right place. We got you covered!We empower employees with cutting-edge tools and learning opportunities to grow and succeed through workshops, access and training on platforms, subscriptions, and clear guidelines for responsible AI use. We offer Car-to-go subscriptions and run daily door-to-door shuttles from several locations in central Israel, plus free parking and train-station pickups. We’re proud to have 2 chef-led restaurants on site by the legendary Machneyuda Group (yes, that Machneyuda!), plus a bakery nestled in the heart of our office, filled daily with the scent of fresh pastries.