• Contribute to lifecycle strategy. Help define and evolve lifecycle program frameworks across onboarding, engagement, expansion, and reactivation. Identify gaps in the customer journey and propose data-informed solutions. • Design multi-touch campaigns. Develop campaign concepts, audience strategies, and messaging approaches for nurture flows across email, in-app, and other channels. Translate business objectives into lifecycle program briefs. • Own experimentation. Design and execute A/B and multivariate tests across messaging, timing, sequencing, and audience targeting. Synthesize results into actionable recommendations that inform future strategy. • Leverage data for decision-making. Apply segmentation, cohort analysis, and funnel metrics to identify high-leverage opportunities and friction points. Partner with Data teams to refine targeting and personalization logic. • Build and optimize campaigns. Configure automation workflows (e.g., Salesforce Marketing Cloud, Braze, Iterable) with personalization tied to behavioral and product usage signals. Continuously refine programs based on performance data. • Partner cross-functionally. Collaborate with Product, Sales, and Growth teams to align lifecycle programs with broader GTM priorities and product launches. Contribute a lifecycle perspective to planning conversations. • Drive reporting and insights. Maintain performance dashboards, surface trends, and present learnings to stakeholders. Translate data into narratives that inform program direction.

• Perform tasks under the supervision of a more experienced professional; • Gain practical knowledge of the tools and software used in the field; • Participate in company-provided training and development programs; • Seek out relevant information to complete assigned tasks; • Contribute to specific area projects according to your skills and knowledge; • Maintain organization of the company’s documents and information; • Provide support to clients by responding to questions and requests;

Creating a world where pets live longer, healthier lives, from their very first meal. Learn more about our brands. We’re Looking For A(n): Digital Acquisition Marketing Specialist Location: Remote (El Segundo, CA and/or Burbank/North Hollywood, CA) What You’ll Be Doing: The Digital Acquisition Marketing Specialist is responsible for managing a specific product(s) with the primary goal of acquiring new customers on multiple platforms including but not limited: Meta, Google, Youtube, CTV, Taboola, Outbrain, and others. This person will be the main go to person for all things associated with this product and is involved in the entire acquisition cycle. This role works cross functionally with all departments and will lead team meetings with the creative teams. This role will also be responsible for A/B testing on landing pages, funnel creation & optimizations to drive performance on the front-end. - Manage and analyze paid media campaigns and budgets on a daily basis in order to hit strict KPI goals. - Collaborate with multiple departments to drive marketing projects from idea to completion and then through testing/optimization. - Lead creative meetings to analyze ad results while also coming up with new ideas for testing. - Regularly ideate, implement, and measure results of A/B testing for ad creatives (video and display) and landing pages. - Create online sales funnels in Salesforce CRM through record creation and management and keep funnels up to date with new wins. - Maintain active relationships with network representatives to be at the forefront of upcoming changes, trends, tactics, and tools in order to effectively navigate our campaigns through these updates. - Regularly analyze and provide improvements for the customer experience throughout the sales funnel from day one acquisition. - Perform audits of web analytics implementations and make recommendations to ensure accurate tracking is in place. - Collaborate with our internal affiliate team and/or directly with the affiliate and agency partners who advertise for us and make sure that our strict KPIs are met. Qualifications (Note: We strongly encourage you to apply even if you don’t tick ALL of these boxes.): - Experience scaling and maintaining ad campaigns while hitting key performance metrics & goals - Able to interpret test results to make data-driven decisions. - Proficient at managing multiple projects and able to organize, prioritize and structure workload - Strong mathematical and analytical skills. - Comfortable with basic image editing softwares - Creative thinker who can take constructive feedback - Strong interpersonal, verbal and written skills - Self-motivated and a team player - Confident in leading team calls - Passion for pet health - Required Education: Bachelor’s Degree or equivalent experience - Preferred Education: Bachelor’s Degree in Marketing - Required Experience: - 1-3 years of experience in Digital Marketing preferably within Digital Acquisition/ Performance Marketing. - Experience optimizing sales funnels via A/B testing. - Experience scaling and maintaining ad campaigns while hitting Key Performance Metrics & goals. - Preferred Experience: - 3-5 years of Digital Acquisition/ Performance Marketing - Direct-to-Consumer experience - Experience optimizing/strategizing video ad creatives Golden Perks & Benefits: - Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans. - Annual bonus - We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career. - 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being. - Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. Learn more. - Reimbursements for a portion of personal cell phone and internet usage for eligible employees. - Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career. - Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date. - Potential for quarterly KPI bonuses. The base salary range is $68,400-$91,300, plus bonus potential. The posted salary range in this job posting reflects data based on California's cost of labor analysis. This salary range is subject to change per state; please click here to find the pay differential in your state of residence if the role is remote. Salary is based on a wide range of factors that include relevant experience, knowledge, skills, other job-related qualifications, and geographical location. We will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. A Note to Recruiting Agencies: At Golden Pet Brands, we handle all hiring through our internal Talent Acquisition team. Occasionally, we might use staffing or recruiting agencies to support our internal team in finding the right candidates. Agencies are not authorized to contact our hiring teams directly to present candidates. Our internal Talent Acquisition team is responsible for all candidate presentations to our hiring managers. Golden Pet Brands will need written approval and a signed agreement before submitting any candidate info for a specific job opening. Without this, we won’t pay any fees for placements. Thank you for your understanding. Candidate Safety: The safety of our candidates is our highest priority. When looking for a job, please be aware of cyber criminals, fake domains, and fraudulent job offers. Golden Pet Brands recruiters will only contact applicants from our official company e-mail domain, (NAME@GOLDENHIPPO.COM or NAME@GOLDENPETBRANDS.COM) or through our internal Applicant Tracking System, Greenhouse. In addition, Golden Pet Brands recruiters will never send you checks, or ask you to disclose personal financial details. If you receive any suspicious communications regarding an open position or a job offer, please contact Golden Pet Brands directly at safety@goldenhippo.com to verify its validity. Click here to learn more about general internet safety and our hiring practices.

• Manage and develop a team of 3 global marketing professionals • Set clear priorities aligned to commercial goals and growth initiatives • Coach the team on digital execution, ownership mindset, and accountability • Develop and execute global marketing strategy aligned with growth targets, NPI priorities, and strategic accounts • Bridge Product, Sales, and Marketing to ensure consistent messaging and prioritization • Apply AI and automation to improve campaign performance, customer targeting, and execution efficiency • Capture VOC, competitive intelligence, and market trends — translate into actionable positioning and GTM strategies • Use analytics and AI-enabled tools to sharpen segmentation, insight generation, and decision-making • Lead campaigns, content, and communications across web, email, collateral, and events • Manage trade shows, ABM programs, and sales enablement • Maintain consistent global brand positioning; leverage AI to accelerate content creation and personalization without sacrificing technical accuracy • Own marketing systems and reporting (HubSpot, Salesforce, analytics) • Track KPIs: MQLs, conversion rates, campaign ROI, pipeline contribution • Manage budget, vendors, and external partners; drive adoption of modern marketing technology and AI-enabled workflows • Own the demand generation engine — campaigns, webinars, trade shows, digital advertising, lead capture • Drive performance marketing (Google Ads, LinkedIn, HubSpot workflows) with continuous ROI optimization • Improve funnel performance through SEO/GEO/AEO, website optimization, and data-driven experimentation