• Support platform maintenance and data integrity activities across marketing systems including: Updating forms, templates, emails, and other operational assets within Marketo and related systems. • Assisting with list imports, data updates, and routine maintenance activities. • Assisting with data cleanup and consistency updates in Marketo and Salesforce. • Support operational request intake and workflow coordination activities including: Completing operational and standalone requests according to established workflows and procedures. • Helping manage requests submitted through the Marketing Ops Help Request queue. • Updating task statuses and communicating progress updates to stakeholders. • Assist in the creation, editing, and maintenance of Jeto launchers and related documentation by: Updating launcher fields. • Creating, maintaining, and versioning Jeto launchers. • Testing and ensuring quality assurance for new or updated Jeto launchers. • Support process documentation and team resources by: Updating existing documentation, process guides, and training materials. • Maintaining shared operational resources and reference materials. • Assisting with process organization and documentation updates as workflows evolve. • Support campaign operations and backup campaign execution activities including: Assisting with the setup and maintenance of campaign assets within Marketo and related systems as needed. • Assisting with campaign-related updates, scheduling, and deployment activities as needed. • Providing backup support for operational campaigns during team absences or high-volume periods. • Support project coordination and Asana workflow management activities including: Creating, updating, and maintaining tasks, timelines, and project information in Asana. • Assisting with large-scale Asana maintenance efforts such as template updates, project clean-up initiatives, and archiving. • Supporting Asana administration activities including updating fields, assisting with workflow rules, and performing quality assurance checks as needed.

• Own end-to-end production of our annual industry conference (RaptorCon), from venue and speaker programming through attendee acquisition, on-site experience, and post-event nurture & engagement. • Own strategy, execution, and ROI for Raptor Maps' presence at industry conferences, in-person events, and virtual programs. • Build a repeatable playbook that turns each show into a multi-touch pipeline campaign. • Work hand-in-hand with sales and customer success to make sure every event ties back to real business impact. • Design and run concentrated, account-based experiential campaigns aimed at a focused set of priority accounts at any given time. • Partner with sales to build the target list and align on on account strategy. • Orchestrate the right mix of in-person touchpoints, executive moments, and follow-through to move named accounts into pipeline. • Establish a measurement framework to help refine programs based on performance data and qualitative feedback. • Own Raptor Maps' swag program and the in-person touchpoints that drive customer loyalty, such as onboarding kits, the gear we bring along on customer site visits, milestone gifts, and surprise-and-delight moments that turn happy customers into vocal ones. • Get creative with the what, when, and how; and create intentional moments that strengthen relationships. • Partner with sales and customer success to deliver those moments at the right time to strengthen our customer relationships.

• You will support the technical maintenance and further development of our web presence (e.g., WordPress, CMS adjustments, plugin integration) • You will analyze the performance of our websites and social media channels using SEO and tracking data • You will conduct systematic keyword and competitor analyses and derive optimization recommendations • You will implement tracking and analytics tools (e.g., Google Analytics, Google Tag Manager, Meta Business Suite) and analyze their data • You will assist with the automation of marketing processes (e.g., email marketing, campaign tracking) • You will ensure the technical quality of content — from loading speed and usability to accessibility • You will design reports and dashboards that provide insights into reach, conversions, and audience segments

• Develop & Execute Strategy • Build and execute integrated marketing plans that support Career Team’s growth across US workforce development markets, with a focus on state and local government, workforce boards, and social service agencies. • Conduct market research and competitor analysis to inform campaigns. • Maintain and update the Career Team website, ensuring content stays current, on-brand, and aligned with active campaigns and initiatives. • Campaign Management • Plan, launch, and optimize digital campaigns across social media, SEO/SEM, and content channels. • Draft copy and captions for social media posts, flyers, and other campaign materials, maintaining a consistent brand voice across all channels. • Manage PR efforts, local events, and partnerships to boost brand visibility. • Coordinate with creative agencies, freelancers, and media vendors. • Draft press releases and coordinate with leadership on review, approvals, and distribution. • Cross-Functional Collaboration • Partner with sales, product, and leadership teams to align marketing strategies with business goals. • Translate complex workforce development concepts into clear, compelling messaging for government and nonprofit audiences. • Complete individual marketing requests from stakeholders, including flyers, slideshows, and other customer-facing outreach materials. • Analytics & Reporting • Define KPIs, track results, and report marketing performance to leadership. • Provide actionable insights to improve future campaigns. • Event Logistics • Manage end-to-end logistics for 25–30 conferences per year across Workforce Services and Career Edge, including NAWDP, NAWB, CWA, CECU, and NASWA. • Oversee conference registrations, booth and sponsorship purchases, and staff travel coordination for team members without company cards. • Organize pre-conference planning meetings to align internal stakeholders and ensure all materials, staff assignments, and logistics are in order. • Own the national webinar calendar, pitching topic ideas that align with the overall marketing plan and tie into upcoming conferences and industry events. • Coordinate all webinar logistics end-to-end: collect speaker bios and headshots, build and configure Zoom Webinar events, and manage registration setup.