• Own end-to-end production of our annual industry conference (RaptorCon), from venue and speaker programming through attendee acquisition, on-site experience, and post-event nurture & engagement. • Own strategy, execution, and ROI for Raptor Maps' presence at industry conferences, in-person events, and virtual programs. • Build a repeatable playbook that turns each show into a multi-touch pipeline campaign. • Work hand-in-hand with sales and customer success to make sure every event ties back to real business impact. • Design and run concentrated, account-based experiential campaigns aimed at a focused set of priority accounts at any given time. • Partner with sales to build the target list and align on on account strategy. • Orchestrate the right mix of in-person touchpoints, executive moments, and follow-through to move named accounts into pipeline. • Establish a measurement framework to help refine programs based on performance data and qualitative feedback. • Own Raptor Maps' swag program and the in-person touchpoints that drive customer loyalty, such as onboarding kits, the gear we bring along on customer site visits, milestone gifts, and surprise-and-delight moments that turn happy customers into vocal ones. • Get creative with the what, when, and how; and create intentional moments that strengthen relationships. • Partner with sales and customer success to deliver those moments at the right time to strengthen our customer relationships.

• You will support the technical maintenance and further development of our web presence (e.g., WordPress, CMS adjustments, plugin integration) • You will analyze the performance of our websites and social media channels using SEO and tracking data • You will conduct systematic keyword and competitor analyses and derive optimization recommendations • You will implement tracking and analytics tools (e.g., Google Analytics, Google Tag Manager, Meta Business Suite) and analyze their data • You will assist with the automation of marketing processes (e.g., email marketing, campaign tracking) • You will ensure the technical quality of content — from loading speed and usability to accessibility • You will design reports and dashboards that provide insights into reach, conversions, and audience segments

• Develop & Execute Strategy • Build and execute integrated marketing plans that support Career Team’s growth across US workforce development markets, with a focus on state and local government, workforce boards, and social service agencies. • Conduct market research and competitor analysis to inform campaigns. • Maintain and update the Career Team website, ensuring content stays current, on-brand, and aligned with active campaigns and initiatives. • Campaign Management • Plan, launch, and optimize digital campaigns across social media, SEO/SEM, and content channels. • Draft copy and captions for social media posts, flyers, and other campaign materials, maintaining a consistent brand voice across all channels. • Manage PR efforts, local events, and partnerships to boost brand visibility. • Coordinate with creative agencies, freelancers, and media vendors. • Draft press releases and coordinate with leadership on review, approvals, and distribution. • Cross-Functional Collaboration • Partner with sales, product, and leadership teams to align marketing strategies with business goals. • Translate complex workforce development concepts into clear, compelling messaging for government and nonprofit audiences. • Complete individual marketing requests from stakeholders, including flyers, slideshows, and other customer-facing outreach materials. • Analytics & Reporting • Define KPIs, track results, and report marketing performance to leadership. • Provide actionable insights to improve future campaigns. • Event Logistics • Manage end-to-end logistics for 25–30 conferences per year across Workforce Services and Career Edge, including NAWDP, NAWB, CWA, CECU, and NASWA. • Oversee conference registrations, booth and sponsorship purchases, and staff travel coordination for team members without company cards. • Organize pre-conference planning meetings to align internal stakeholders and ensure all materials, staff assignments, and logistics are in order. • Own the national webinar calendar, pitching topic ideas that align with the overall marketing plan and tie into upcoming conferences and industry events. • Coordinate all webinar logistics end-to-end: collect speaker bios and headshots, build and configure Zoom Webinar events, and manage registration setup.

Role Description As the Head of Marketing, you will play a crucial role in driving revenue growth and optimizing our Front End and Back End marketing efforts. You will be responsible for leading and managing a global paid/influencer/content marketing team, overseeing lead generation, and conversion. Your expertise in digital marketing, team leadership, and data-driven decision-making will be instrumental in scaling our business. Are you a "creative" person? Then this is probably not the right job for you. We want someone who is a spreadsheet master and who even understands the complex GOOGLE ADS interface like the back of his hand. Don't know what value based bidding is? Please don't apply. And yet, you can't be a loner or insist on doing everything yourself. You need to be able to delegate, mentor, and hold people accountable to high standards. "Dig deep" into the details when required. If you "delegate and forget it", then don't apply. You need to be regularly, deeply involved with all your people, working together and achieving results. Tasks - Develop and execute multi-channel marketing strategies that drive high quality lead growth. - Optimize and scale landing pages to maximize lead conversion. - Identify high-performing marketing campaigns and channels and scale them effectively. - Oversee all paid media traffic channels, including Google Ads, Bing Ads, and influencer partnerships. - Leverage satisfied customers to drive referral-based growth. - Blow up the internet with good links, great content, etc., all getting us to rank higher. - Oversee structured snippets implementation. - Lead and manage an international marketing team. - Conduct regular one-on-one and team meetings to review performance, challenges, and opportunities. - Provide mentorship, training, and coaching to ensure high team performance. - Work closely with tech and product teams to optimize user experience and tracking. - Track and analyze key marketing metrics to optimize ROI. - Conduct funnel analysis to identify areas for improvement. - Coordinate with CRO to identify new tests to improve offers, pricing, and promotions. Requirements - We have a strong remote work culture based on the following values: - We prioritize achieving excellent results with urgency. - We continuously learn, improve, and embrace company processes. - We communicate openly and honestly. - We take initiative, plan effectively, and seek approval before executing major changes. - While the goal is for you to have increasing responsibility and autonomy, we expect you to start out collaborating and chalking up solid base hits and a few big wins before you can make significant decisions without owner review. Company Description We operate Christian Filipina. We have a high-7-figure annual revenue and a remote team of over 200 professionals, and we are now looking for a strategic and results-driven Director of Performance Marketing to take our marketing efforts to the next level.