• Develop & Execute Strategy • Build and execute integrated marketing plans that support Career Team’s growth across US workforce development markets, with a focus on state and local government, workforce boards, and social service agencies. • Conduct market research and competitor analysis to inform campaigns. • Maintain and update the Career Team website, ensuring content stays current, on-brand, and aligned with active campaigns and initiatives. • Campaign Management • Plan, launch, and optimize digital campaigns across social media, SEO/SEM, and content channels. • Draft copy and captions for social media posts, flyers, and other campaign materials, maintaining a consistent brand voice across all channels. • Manage PR efforts, local events, and partnerships to boost brand visibility. • Coordinate with creative agencies, freelancers, and media vendors. • Draft press releases and coordinate with leadership on review, approvals, and distribution. • Cross-Functional Collaboration • Partner with sales, product, and leadership teams to align marketing strategies with business goals. • Translate complex workforce development concepts into clear, compelling messaging for government and nonprofit audiences. • Complete individual marketing requests from stakeholders, including flyers, slideshows, and other customer-facing outreach materials. • Analytics & Reporting • Define KPIs, track results, and report marketing performance to leadership. • Provide actionable insights to improve future campaigns. • Event Logistics • Manage end-to-end logistics for 25–30 conferences per year across Workforce Services and Career Edge, including NAWDP, NAWB, CWA, CECU, and NASWA. • Oversee conference registrations, booth and sponsorship purchases, and staff travel coordination for team members without company cards. • Organize pre-conference planning meetings to align internal stakeholders and ensure all materials, staff assignments, and logistics are in order. • Own the national webinar calendar, pitching topic ideas that align with the overall marketing plan and tie into upcoming conferences and industry events. • Coordinate all webinar logistics end-to-end: collect speaker bios and headshots, build and configure Zoom Webinar events, and manage registration setup.

Role Description As the Head of Marketing, you will play a crucial role in driving revenue growth and optimizing our Front End and Back End marketing efforts. You will be responsible for leading and managing a global paid/influencer/content marketing team, overseeing lead generation, and conversion. Your expertise in digital marketing, team leadership, and data-driven decision-making will be instrumental in scaling our business. Are you a "creative" person? Then this is probably not the right job for you. We want someone who is a spreadsheet master and who even understands the complex GOOGLE ADS interface like the back of his hand. Don't know what value based bidding is? Please don't apply. And yet, you can't be a loner or insist on doing everything yourself. You need to be able to delegate, mentor, and hold people accountable to high standards. "Dig deep" into the details when required. If you "delegate and forget it", then don't apply. You need to be regularly, deeply involved with all your people, working together and achieving results. Tasks - Develop and execute multi-channel marketing strategies that drive high quality lead growth. - Optimize and scale landing pages to maximize lead conversion. - Identify high-performing marketing campaigns and channels and scale them effectively. - Oversee all paid media traffic channels, including Google Ads, Bing Ads, and influencer partnerships. - Leverage satisfied customers to drive referral-based growth. - Blow up the internet with good links, great content, etc., all getting us to rank higher. - Oversee structured snippets implementation. - Lead and manage an international marketing team. - Conduct regular one-on-one and team meetings to review performance, challenges, and opportunities. - Provide mentorship, training, and coaching to ensure high team performance. - Work closely with tech and product teams to optimize user experience and tracking. - Track and analyze key marketing metrics to optimize ROI. - Conduct funnel analysis to identify areas for improvement. - Coordinate with CRO to identify new tests to improve offers, pricing, and promotions. Requirements - We have a strong remote work culture based on the following values: - We prioritize achieving excellent results with urgency. - We continuously learn, improve, and embrace company processes. - We communicate openly and honestly. - We take initiative, plan effectively, and seek approval before executing major changes. - While the goal is for you to have increasing responsibility and autonomy, we expect you to start out collaborating and chalking up solid base hits and a few big wins before you can make significant decisions without owner review. Company Description We operate Christian Filipina. We have a high-7-figure annual revenue and a remote team of over 200 professionals, and we are now looking for a strategic and results-driven Director of Performance Marketing to take our marketing efforts to the next level.

Role Description The Regional Leasing Specialist is responsible for overseeing all aspects of leasing, marketing, and training at the property for a portfolio of student housing communities. The role involves close collaboration with the Corporate Operational team, Marketing team, Community Manager, and staff to set leasing goals and develop a strategic marketing plan for achieving budgeted occupancy. The Regional Leasing Specialist is responsible for effectively leading the leasing team and accomplishing effective leasing, marketing, and positive resident relations. Qualifications - High School Diploma or equivalent; bachelor’s degree preferred or one year of experience in the student housing industry - Ability to understand and perform all on-site software functions; basic computer skills required - Prior experience managing social media and digital marketing campaigns strongly preferred - Creative design experience and proficiency in Canva or Adobe suites strongly preferred - Basic knowledge of Fair Housing Laws and OSHA requirements Requirements - Ensure staff leasing techniques are effective in obtaining closure, follow-up procedures are met, leases are signed/documented, and reporting systems are accurate and up to date - Audit lease files to ensure adherence to policies and procedures - Deal with resident complaints, concerns, and requests to ensure resident satisfaction - Develop and implement resident retention programs (i.e., resident functions, special promotions, monthly newsletter, etc.) - Effectively show, lease, and move in prospective residents - Develop new relationships and strengthen existing relationships with business contacts and vendors - Identify potential Company customers utilizing market and demographic data as well as industry knowledge - Mentor community team members on leasing and marketing skills and concepts - Model effective leasing and customer service techniques and communicate expectations to site team members - Maintain a solid awareness of company and regional performance and make decisions that will have a positive effect on performance - Keep abreast of relevant industry topics to incorporate them into planning and decision-making - Maintain an awareness and understanding of the goals of the company and work to enhance its overall image and presence in the market - Identify marketing needs of specific communities or areas to facilitate the development and implementation of marketing plans to accomplish objectives - Seek out and utilize available internal and external resources to meet goals and objectives - Regularly monitor resident satisfaction in person and through follow-up phone calls and utilizing Customer Satisfaction Surveys - Communicate regularly with Senior Vice President, Marketing team, Regional Supervisors, and Community Managers regarding goals, objectives, and relevant concerns, problems, and solutions - Develop marketing communication materials targeting market niches - Monitor and implement all social media and online presence, including all campaigns being used - Assist in developing an annual marketing plan and marketing budget - Implement all marketing efforts and outreach, developing campaigns and assisting with design to generate traffic - Monitor leasing/renewal progress, focusing on areas needing additional support - Supervise the planning, preparation, and implementation of leasing and renewal events - Maintain thorough product knowledge of the property and competition as well as market conditions; complete weekly market survey report - Utilize established sales and marketing strategies to increase property traffic, maintain closing ratios, and achieve budgeted occupancy - Assist the Community Manager in using consistent techniques and company directives to hire, train, coach, and develop on-site staff - Assist the Community Manager in ensuring staff effectiveness through ongoing training, coaching, counseling, and guidance in compliance with Asset training benchmarks - Promote harmony and quality job performance of staff through support and effective leadership - Ensure staff compliance and consistency with Company policies and procedures - Assist with supervision of all business functions related to operations - Conduct on-site training remotely and or during each site visit consisting of individual one on one trainings and complete staff training - Conduct outreach efforts with the team and showcase how to effectively outreach - Conduct follow-ups with team members and train them on how to follow up effectively - Host training with leasing and marketing teams on social media branding guidelines and platforms - Review outreach calendar with LM and GM and train them on how to maximize daily outreach by enforcing fundamental marketing principles and ensuring they are doing the basics daily - Provide training content to enhance our Sharepoint resources to grow our training platforms - This position entails travel, estimated at 80% of work time annually. Travel may be required for property visits, conferences, training sessions, or other business-related activities. Company Description

• Plan and execute end-to-end international campaigns across email, nurture, webinars, blogs, social, events and syndication. • Manage timelines, stakeholders and delivery across multiple regions. • Track performance and optimise for pipeline impact. • Adapt global campaigns for EMEA, LATAM and Canada. • Ensure messaging reflects local language, cultural nuance, regulatory needs and market priorities. • Manage translation and regional review workflows where required. • Own webinar strategy and execution from topic development to follow-up. • Drive registration, attendance and post-event meeting conversion. • Build segmented email campaigns and multi-step nurture journeys. • Continuously test and optimise for engagement and conversion. • Manage 3rd-party syndication vendors and targeting criteria. • Monitor CPL, lead quality and downstream conversion. • Create campaign messaging and assets including emails, landing pages, outreach copy and toolkits. • Lead blog production aligned to campaign themes. • Drive social amplification to increase engagement and registrations. • Promote owned and 3rd-party events with measurable outcomes. • Extend campaigns through partners using scalable Campaign in a Box toolkits. • Support ABM outreach creation for priority accounts. • Align tightly with LDR/BDR teams to ensure strong follow-up, speed-to-lead and meeting conversion. • Maintain closed-loop reporting to improve performance.