Role Description Aktuell suchen wir eine CRM & Projektmanager:in, die Lust hat, Verantwortung zu übernehmen, Abläufe zu koordinieren und gemeinsam mit uns zu wachsen. - CRM & E-Mail-Marketing: Betreuung des kompletten CRM Accounts von unseren Kunden: Erstellen von Kampagnen, Automationen & Segmentierungen (Tool: v. a. Klaviyo), regelmäßige Kundentermine inkl. strategischer Beratung. - Projektkoordination: Du bist die Schnittstelle zwischen Design, Text, Strategie und Kund:innen – und sorgst dafür, dass alles rund läuft. - Freelancer-Koordination: Übernimm Briefings, checke Deadlines & sorge via Slack und Asana für schnellen Infofluss. - Qualitätsmanagement: Gib Feedback zu Texten & Designs – und bring deine eigene Sichtweise mit ein. - Kundenkontakt: Regelmäßige Kundentermine, halte Rücksprachen, hole Feedback ein & leite Ergebnisse weiter. - Teamwork & Abstimmung: 2–3 kurze Check-ins pro Werktag (v. a. via Slack), damit wir als Team gut und schnell reagieren können. Qualifications - Erfahrungen im Projektmanagement, CRM oder (E-Mail-)Marketing. - Du hast Erfahrungen mit Newsletter Tools wie Klaviyo, Mailchimp, Brevo etc. - Du interessierst dich für Tools wie Canva, Figma, Photoshop oder Ähnliches. - Du arbeitest strukturiert, hast ein gutes Auge für Details & gestaltest gern mit. - Du kommunizierst klar, schnell und verbindlich – schriftlich wie mündlich. - Du bist zuverlässig bei Slack-Check-ins – weil bei dir viele Fäden zusammenlaufen. - Du hast deinen Wohnsitz in Deutschland, kannst aber von überall in Europa arbeiten. Benefits - 100% Remote – arbeite, wo du willst (innerhalb Europas). - Flexible Arbeitszeiten – du planst deinen Tag, wie es für dich passt. - Ein starkes Onboarding – wir nehmen dich an die Hand, zeigen dir die Tools & Abläufe. - Verantwortung & Vertrauen – du bekommst echten Spielraum und wirst ernst genommen. - Perspektive: Entwickle dich weiter, übernimm eigene Projekte oder sogar Kund:innen. - Ein Team, das zusammenhält, offen kommuniziert & mit Freude zusammenarbeitet. - Faire Bezahlung bei einer klaren 75%-Teilzeitstelle. Company Description Die Heimer Marketing GmbH hilft großen E-Commerce Playern ihren Umsatz durch E-Mail Marketing zu steigern. Unsere Agentur ist ein verlässlicher, externer Partner der: - Konzeption - Copywriting - Grafikdesign - technisches Set Up - Segmentierung - A/B-Tests - Datenanalyse und Optimierung in Klaviyo für die Online Shops übernimmt.

• The Lifecycle Marketing B2B Strategist will be responsible for audits, strategy, content, and setup of the broadcast campaigns and email automation of current and potential customers, as well as SMS campaign execution • Define and drive email marketing and SMS strategy for PDM’s B2B clients • Manage daily operations of the email marketing channel – marketing calendar, strategy and content, build and deployment of email campaigns, as well as A/B testing, measurement and reporting • Build and manage automated email marketing programs for our clients and ensure end-to-end tracking and proper measurement • Collaborate with creative team to ensure brand guidelines are followed in emails • Report and provide recommendations on lifecycle programs’ performance monthly to clients • Use data to continuously test, measure and optimize the email marketing program • Partner and collaborate cross-functionally with all other internal digital channels • Employ AI technologies to enhance and optimize business processes • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department

Role Description We are specifically looking for someone who can think at an architectural level about how a Klaviyo account should be structured, make those decisions independently, and execute them with minimal oversight. This is not a role for someone who has simply been trained in using Klaviyo. This is a role for someone who understands the platform and email as a channel deeply enough to troubleshoot, strategize, understand unique use cases, and own implementation. - Build and manage flows, campaigns, templates, and segments across multiple Klaviyo accounts - Translate Figma designs into production-ready Klaviyo templates with accurate cross-client rendering - Configure advanced flow logic including filtering, suppression rules, conditional branching, flow splits, and A/B tests - Manage Recharge subscription flows and templates (active subscription, cancel save, skip/pause logic) - Maintain Shopify integration: catalog sync, order data, custom properties, and event triggers - Troubleshoot broken dynamic content, Liquid logic errors, rendering issues, and deliverability problems - Support Customer.io implementation where applicable - QA all builds before launch Qualifications - 5-10 years of relevant ESP experience - 3+ years of Klaviyo-specific experience, agency-side preferred - Ability to own account architecture decisions: flow structure, segmentation logic, data properties, and integration setup - Expert-level knowledge of Klaviyo flows, segmentation, and event-based logic - Strong command of Liquid templating: dynamic blocks, conditional content, loops, and fallbacks - Experience building templates directly from Figma or design files - Solid understanding of email deliverability and list hygiene - Shopify and Recharge integration experience Requirements - Nice to have: Customer.io (flows, in-app, transactional, API-triggered) - Attentive or Postscript for SMS - HTML/CSS for email Benefits - Full-time - Competitive Salary - Work From Anywhere

• Build, schedule, QA, and deploy EDM campaigns and automated flows within Klaviyo • Manage and optimise customer lifecycle journeys, including welcome, abandoned cart, browse abandonment, win-back, post-purchase, and promotional campaigns • Maintain CRM campaign calendars and ensure campaigns are delivered on time and accurately • Support SMS and retention marketing initiatives where required • Develop and maintain audience segmentation strategies based on customer behaviour, engagement, lifecycle stage, and purchase history • Conduct A/B testing across subject lines, creative, content, timing, and segmentation • Monitor deliverability, list hygiene, suppression logic, and email marketing best practices • Support landing page optimisation, customer journey mapping, and broader digital marketing initiatives • Write compelling email copy aligned with the brand tone of voice and campaign objectives • Design and build visually engaging emails using Klaviyo templates and UX best practices • Brief internal or external creative teams regarding campaign assets and promotional requirements • Collaborate with Marketing, Creative, eCommerce, and Data teams • Provide secondary support in paid media marketing, trade marketing, or content marketing projects up to 20% capacity • Analyse campaign performance, including open rates, click-through rates, conversion, revenue attribution, unsubscribe rates, and retention metrics • Prepare regular CRM reporting with actionable insights and recommendations