Role Description We are specifically looking for someone who can think at an architectural level about how a Klaviyo account should be structured, make those decisions independently, and execute them with minimal oversight. This is not a role for someone who has simply been trained in using Klaviyo. This is a role for someone who understands the platform and email as a channel deeply enough to troubleshoot, strategize, understand unique use cases, and own implementation. - Build and manage flows, campaigns, templates, and segments across multiple Klaviyo accounts - Translate Figma designs into production-ready Klaviyo templates with accurate cross-client rendering - Configure advanced flow logic including filtering, suppression rules, conditional branching, flow splits, and A/B tests - Manage Recharge subscription flows and templates (active subscription, cancel save, skip/pause logic) - Maintain Shopify integration: catalog sync, order data, custom properties, and event triggers - Troubleshoot broken dynamic content, Liquid logic errors, rendering issues, and deliverability problems - Support Customer.io implementation where applicable - QA all builds before launch Qualifications - 5-10 years of relevant ESP experience - 3+ years of Klaviyo-specific experience, agency-side preferred - Ability to own account architecture decisions: flow structure, segmentation logic, data properties, and integration setup - Expert-level knowledge of Klaviyo flows, segmentation, and event-based logic - Strong command of Liquid templating: dynamic blocks, conditional content, loops, and fallbacks - Experience building templates directly from Figma or design files - Solid understanding of email deliverability and list hygiene - Shopify and Recharge integration experience Requirements - Nice to have: Customer.io (flows, in-app, transactional, API-triggered) - Attentive or Postscript for SMS - HTML/CSS for email Benefits - Full-time - Competitive Salary - Work From Anywhere

• Build, schedule, QA, and deploy EDM campaigns and automated flows within Klaviyo • Manage and optimise customer lifecycle journeys, including welcome, abandoned cart, browse abandonment, win-back, post-purchase, and promotional campaigns • Maintain CRM campaign calendars and ensure campaigns are delivered on time and accurately • Support SMS and retention marketing initiatives where required • Develop and maintain audience segmentation strategies based on customer behaviour, engagement, lifecycle stage, and purchase history • Conduct A/B testing across subject lines, creative, content, timing, and segmentation • Monitor deliverability, list hygiene, suppression logic, and email marketing best practices • Support landing page optimisation, customer journey mapping, and broader digital marketing initiatives • Write compelling email copy aligned with the brand tone of voice and campaign objectives • Design and build visually engaging emails using Klaviyo templates and UX best practices • Brief internal or external creative teams regarding campaign assets and promotional requirements • Collaborate with Marketing, Creative, eCommerce, and Data teams • Provide secondary support in paid media marketing, trade marketing, or content marketing projects up to 20% capacity • Analyse campaign performance, including open rates, click-through rates, conversion, revenue attribution, unsubscribe rates, and retention metrics • Prepare regular CRM reporting with actionable insights and recommendations

• Write and deploy email campaigns and automated sequences for NoGigiddy's subscriber list • Segment audiences based on behavior, preferences, and engagement history • A/B test subject lines, send times, and CTAs to improve open and click rates • Build and maintain automated flows — welcome sequences, re-engagement, offer alerts • Monitor deliverability, unsubscribe rates, and list health • Coordinate with the content team to align email with broader campaigns • Report on campaign performance and iterate based on data

• Build, QA, and execute HubSpot emails for newsletters, product launches, promotions, events, and distributor co‑marketing. • Own end‑to‑end execution: templates, assets, personalization tokens, workflows, approvals, rendering QA, and final send. • Collaborate on email copy — refining messaging for clarity, persona relevance, and performance. • Maintain a consistent, high‑quality execution standard across brands and BUs. • Build and maintain advanced smart lists using persona, industry, product line, account lists, lifecycle stage, region, and engagement behavior. • Own email performance measurement, including Open Rate, CTR, CTOR, Conversion Rate, Engagement over time, etc. • Design, build, and optimize complex HubSpot workflows for nurture, onboarding, re‑engagement, events, and persona‑based campaigns.