• Build, schedule, QA, and deploy EDM campaigns and automated flows within Klaviyo • Manage and optimise customer lifecycle journeys, including welcome, abandoned cart, browse abandonment, win-back, post-purchase, and promotional campaigns • Maintain CRM campaign calendars and ensure campaigns are delivered on time and accurately • Support SMS and retention marketing initiatives where required • Develop and maintain audience segmentation strategies based on customer behaviour, engagement, lifecycle stage, and purchase history • Conduct A/B testing across subject lines, creative, content, timing, and segmentation • Monitor deliverability, list hygiene, suppression logic, and email marketing best practices • Support landing page optimisation, customer journey mapping, and broader digital marketing initiatives • Write compelling email copy aligned with the brand tone of voice and campaign objectives • Design and build visually engaging emails using Klaviyo templates and UX best practices • Brief internal or external creative teams regarding campaign assets and promotional requirements • Collaborate with Marketing, Creative, eCommerce, and Data teams • Provide secondary support in paid media marketing, trade marketing, or content marketing projects up to 20% capacity • Analyse campaign performance, including open rates, click-through rates, conversion, revenue attribution, unsubscribe rates, and retention metrics • Prepare regular CRM reporting with actionable insights and recommendations

• Write and deploy email campaigns and automated sequences for NoGigiddy's subscriber list • Segment audiences based on behavior, preferences, and engagement history • A/B test subject lines, send times, and CTAs to improve open and click rates • Build and maintain automated flows — welcome sequences, re-engagement, offer alerts • Monitor deliverability, unsubscribe rates, and list health • Coordinate with the content team to align email with broader campaigns • Report on campaign performance and iterate based on data

• Build, QA, and execute HubSpot emails for newsletters, product launches, promotions, events, and distributor co‑marketing. • Own end‑to‑end execution: templates, assets, personalization tokens, workflows, approvals, rendering QA, and final send. • Collaborate on email copy — refining messaging for clarity, persona relevance, and performance. • Maintain a consistent, high‑quality execution standard across brands and BUs. • Build and maintain advanced smart lists using persona, industry, product line, account lists, lifecycle stage, region, and engagement behavior. • Own email performance measurement, including Open Rate, CTR, CTOR, Conversion Rate, Engagement over time, etc. • Design, build, and optimize complex HubSpot workflows for nurture, onboarding, re‑engagement, events, and persona‑based campaigns.

• Build, schedule, and deploy email campaigns using marketing automation platforms across multiple newsletters and send cadences. • Write, edit, and optimize email copy to drive engagement, clicks, and conversions while maintaining brand voice and editorial quality. • Manage campaign execution from planning through deployment, ensuring alignment with content calendars and cross-functional timelines. • Monitor and analyze campaign performance, including open rates, click-through rates, and conversions, to inform optimization strategies. • Design and execute A/B tests on subject lines, messaging, and send timing to continuously improve campaign effectiveness. • Maintain and segment audience lists to enhance targeting, personalization, and overall engagement. • Support lifecycle marketing initiatives, including onboarding, retention, and re-engagement campaigns. • Document campaign workflows, testing results, and key insights, while collaborating with editorial and operations teams to improve processes and performance.