• Develop, execute, and own the end-to-end Account-Based Marketing strategy to drive user acquisition among high-value target accounts. • Partner closely with Sales and Business Development teams to define our Ideal Customer Profile (ICP), identify key decision-makers, and build tiered target account lists. • Design and launch highly personalized, multi-touch UA campaigns across channels such as LinkedIn Ads, programmatic display, targeted email sequences, direct mail, and tailored landing pages. • Manage the ABM budget, optimizing for Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and pipeline velocity. • Collaborate with the content and design teams to craft bespoke messaging and creative assets that resonate with the specific pain points of distinct account tiers and personas. • Act as the primary liaison between Marketing and Sales for target accounts, ensuring sales teams are equipped with account insights and intent data for timely follow-ups. • Establish ABM metrics and KPIs. Track, analyze, and report on account engagement, lead generation, and revenue impact using CRM and marketing automation tools.

• Lead and execute end-to-end user growth initiatives for the platform, with a focus on LatAM markets. • Develop scalable acquisition, activation, retention, and engagement strategies across fintech and platform ecosystems. • Identify new growth opportunities, untapped user personas, and emerging market trends. • Build growth frameworks that combine product-led growth, ecosystem partnerships, and campaign-driven acquisition. • Partner closely with Product, Marketing, Data, and Business teams to align growth priorities and roadmap execution. • Act as the bridge between marketing and product teams to ensure growth features and campaigns are effectively launched and optimized. • Drive cross-functional growth initiatives across multiple stakeholders and regional teams. • Organize and execute user growth campaigns, online/offline events, and ecosystem activations. • Design platform growth scenarios combining e-commerce, fintech use cases, and real-world payment adoption. • Develop campaigns inspired by successful fintech growth models (e.g. ecosystem/channel-based acquisition similar to leading digital banks). • Create innovative acquisition channels and community-driven engagement programs. • Own growth KPIs including acquisition, activation, engagement, retention, CAC, and ROI metrics. • Use data insights, experimentation, and growth analytics to optimize campaign performance. • Establish reporting frameworks and continuously improve growth funnels through testing and iteration • Understand the fintech landscape including crypto payments, crypto cards, embedded finance, and digital banking ecosystems. • Explore strategic partnerships and platform collaborations to accelerate user growth. • Help define regional growth playbooks that can scale globally.

• plan our calendar far in advance. pick the events worth showing up to and kill the ones that aren't • run the event logistics end-to-end: budget, booth, meeting rooms, swag, staffing, follow-up • plan and host meetups/dinners; handle logistics for both external and internal puffers • build a set of quantitative and qualitative goals for our events • work with designers on booths, swag, and other items • collaborate closely with our existing close-knit growth team

• Paid Ads Management auf LinkedIn und Meta. • Du baust Kampagnen von Grund auf, launchst sie und optimierst täglich. • Zielgruppen und Targeting. • Budgetsteuerung und Bidding. • Wöchentliche Ad Account Reviews mit dem Team sind dein wichtigstes Entwicklungsformat.