Growth Manager
Location
Serbia
Posted
6 days ago
Salary
0
Seniority
Senior
Job Description
Growth Manager
Emerging Travel Group
• Develop, execute, and own the end-to-end Account-Based Marketing strategy to drive user acquisition among high-value target accounts. • Partner closely with Sales and Business Development teams to define our Ideal Customer Profile (ICP), identify key decision-makers, and build tiered target account lists. • Design and launch highly personalized, multi-touch UA campaigns across channels such as LinkedIn Ads, programmatic display, targeted email sequences, direct mail, and tailored landing pages. • Manage the ABM budget, optimizing for Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and pipeline velocity. • Collaborate with the content and design teams to craft bespoke messaging and creative assets that resonate with the specific pain points of distinct account tiers and personas. • Act as the primary liaison between Marketing and Sales for target accounts, ensuring sales teams are equipped with account insights and intent data for timely follow-ups. • Establish ABM metrics and KPIs. Track, analyze, and report on account engagement, lead generation, and revenue impact using CRM and marketing automation tools.
Job Requirements
- 3+ years of experience in B2B performance marketing, demand generation, or user acquisition, with at least 2+ years taking direct ownership of Account-Based Marketing (ABM) programs.
- Deep understanding of the B2B buyer journey, complex sales cycles, and account scoring methodologies.
- Hands-on expertise in executing paid B2B campaigns, particularly via LinkedIn Campaign Manager, Google Ads, and Meta Ads.
- Strong ability to analyze data, interpret campaign performance, and translate numbers into actionable marketing strategies.
- Advanced proficiency in CRM platforms (e.g., HubSpot) and marketing automation/ABM tools (e.g., Apollo, Clay, 6sense, Demandbase, or ZoomInfo).
- Proven track record of successfully aligning marketing initiatives with sales teams and driving cross-departmental collaboration.
- Excellent written and verbal communication skills, with a sharp eye for compelling B2B copywriting.
Benefits
- Flexible schedules and opportunity to work remotely;
- Ambitious and supportive team who love what they do, appreciate each other, and grow together;
- Internal programs for adaptation and training, development of soft skills, and leadership abilities;
- Partial compensation for participating in external training and conferences;
- Corporate English school: Group and individual lessons, speaking clubs with colleagues from all over the world;
- Corporate prices on hotels and travel services;
- MyTime Day Off - an extra non-working day without loss of compensation.
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