The World’s Leading Blockchain Ecosystem and Digital Asset Exchange
User Growth Lead – Latam
Location
Brazil
Posted
9 days ago
Salary
0
Seniority
Senior
Job Description
User Growth Lead – Latam
Binance
• Lead and execute end-to-end user growth initiatives for the platform, with a focus on LatAM markets. • Develop scalable acquisition, activation, retention, and engagement strategies across fintech and platform ecosystems. • Identify new growth opportunities, untapped user personas, and emerging market trends. • Build growth frameworks that combine product-led growth, ecosystem partnerships, and campaign-driven acquisition. • Partner closely with Product, Marketing, Data, and Business teams to align growth priorities and roadmap execution. • Act as the bridge between marketing and product teams to ensure growth features and campaigns are effectively launched and optimized. • Drive cross-functional growth initiatives across multiple stakeholders and regional teams. • Organize and execute user growth campaigns, online/offline events, and ecosystem activations. • Design platform growth scenarios combining e-commerce, fintech use cases, and real-world payment adoption. • Develop campaigns inspired by successful fintech growth models (e.g. ecosystem/channel-based acquisition similar to leading digital banks). • Create innovative acquisition channels and community-driven engagement programs. • Own growth KPIs including acquisition, activation, engagement, retention, CAC, and ROI metrics. • Use data insights, experimentation, and growth analytics to optimize campaign performance. • Establish reporting frameworks and continuously improve growth funnels through testing and iteration • Understand the fintech landscape including crypto payments, crypto cards, embedded finance, and digital banking ecosystems. • Explore strategic partnerships and platform collaborations to accelerate user growth. • Help define regional growth playbooks that can scale globally.
Job Requirements
- 5+ years of experience in user growth, growth marketing, product growth, or platform growth roles.
- Strong understanding of user growth concepts, lifecycle management, and acquisition channels.
- Experience in fintech, digital banking, crypto payments, crypto cards, or related financial ecosystems.
- Proven experience launching and scaling growth campaigns with measurable business outcomes.
- Strong analytical mindset with experience using data to drive decision-making.
- Ability to work cross-functionally across Product, Marketing, Operations, and Business teams.
- Entrepreneurial mindset with the ability to explore non-traditional growth opportunities and new customer segments.
- Experience in LatAM markets is highly preferred.
- Excellent project management and execution capabilities.
- Experience in platform ecosystem growth or e-commerce growth strategies.
- Familiarity with referral systems, partnership-led growth, and community-driven acquisition.
- Experience working in high-growth startups or fintech environments.
- Knowledge of crypto/web3 user behavior and payment ecosystems is a plus.
Benefits
- Competitive salary and company benefits
- Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
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