• Build, launch, and optimize paid campaigns across Meta platforms • Manage budgets, pacing, targeting, testing structures, and scaling • Monitor account performance and troubleshoot issues quickly • Identify optimization opportunities and performance trends • Analyze which creatives, hooks, angles, and offers are driving results • Collaborate with creative teams by sharing performance insights and recommendations • Help identify new testing opportunities and creative iterations • Read and interpret key metrics (CTR, CPM, CVR, CPA, ROAS) • Turn performance data into actionable next steps • Collaborate with internal teams and communicate clearly around performance and priorities

Role Description An experienced performance marketing leader who has a proven track record for scaling customer acquisition in omni-channel business. You will oversee a high performing acquisition marketing team, and be a key cross-functional partner to teams that support growth, responsible for scaling new clients for our at-home hair color and hair color service business. This role has the opportunity to make a huge business impact on Madison Reed’s growth as we accelerate our omni-channel strategy for the future. It demands a unique combination of strategic vision and hands-on execution expertise to architect sophisticated growth strategies while also rolling up their sleeves to optimize campaigns at the bid level. This role reports to the SVP of Integrated Marketing & Omni Growth, is full time and remote. While remote, this role may travel up less than 5% of the time. The base salary range for this position is between xx and xx. At Madison Reed, we aim to pay competitively. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate. Responsibilities - Develop and lead team to execution of full funnel marketing strategy in partnership with the SVP and Business Owners (GMs) to support awareness and new client growth across our owned and operated channels (Direct/E-commerce & Hair Color Bar). - Ownership and accountability of owned and operated channel new customer acquisition targets and budget, managing to a cost of acquisition and LTV, as well as media mix effectiveness. - Strong collaboration, strategic planning and campaign execution in partnership with Amazon and Wholesale GM teams to support new to brand growth for those lines of business. - Develop, inspire and lead a high performing team, responsible for channel management of key Paid & Non-Paid growth drivers: Paid Social, Paid Search & Shopping, Affiliate, Yelp, Audio, Mail, SEO, Referral as well as exploratory and test channels. - Collaborate on strategy, budgets and influence key marketing teams that directly contribute to new client growth like Brand, PR, Influencer, Organic Social, Local Marketing and CRM to ensure those channels are delivering to growth objectives. - Identify and implement strategies to improve efficiency and scale like creative, geo targeting, media mix, channel expansion, pricing/promotions, landing page optimizations, AI, etc. - Build influential relationships to drive execution of strategies with cross functional partners that contribute to growth like Digital & Engineering (landing page optimization, marketing technology); Data Strategy (analytics, measurement and attribution); Creative & Brand (ads, messaging, visuals); Finance (forecasting and modeling). - Evaluate and manage media budget allocation across different channels, products and campaigns to ensure optimal performance and ROI in partnership with channel leads. - Manage and maximize impact of external relationships like 3rd party vendors, marketing agencies and media account reps; including evaluation of existing and new relationships, business cases to support investment, and negotiating contracts. - Create and present informative executive-level weekly, monthly and quarterly write-ups/presentations that capture growth trends, actionable insights and performance to plan. - Own monthly reconciliation process in partnership with accounting and finance to ensure tracking to media and opex budgets. Ensure all team members are accurately tracking their costs in a timely manner. - Maintain pulse on and evaluate growth marketing trends, tools and competitive insights to ensure we’re leaders in our growth marketing strategy, with a focus on innovation and leveraging AI to drive growth and/or efficiencies in marketing. Qualifications - Bachelor's Degree - 8 years+ experience in growth, acquisition and/or performance marketing; with at least 3 years managing a team of 2 or more marketers - Experience with managing and scaling acquisition cost effectively in-house, with multi-million dollar annual budgets - Experience with marketing channels including Meta, Google, Affiliate. Upper funnel media experience a plus: TV, OTT, Direct Mail, OOH & Podcast/Audio - Experience with non-paid channels like SEO and Referral - Experience in omni-channel business with direct to consumer, 4-wall (retail and/or service) and wholesale distribution. Amazon experience is a plus. - Well versed in analytics, attribution and measurement to measure impact of marketing in an omni-channel business - Demonstrated ability to think strategically and analytically to synthesize, prioritize and drive results with a high sense of urgency with ability to think creatively with a willingness and desire to ‘roll up your sleeves’ - Strong attention to detail, ability to prioritize and work effectively in fast-paced environment - Analytically minded with ability to translate data into actionable insights - Excellent communication skills with ability to work effectively across departments and teams - Bonus industry experience: Subscription or membership driven business; Multi-location fitness, beauty or wellness business; D2C turned omni-channel business; Supply & demand marketplace driven business Company Description We are Madison Reed. We’re disrupting a $50 billion industry. Since 2013, we’ve offered our clients the option to truly own their beauty with a revolutionary choice—your place or ours? Home or Hair Color Bar? Our professional hair color is truly omnichannel, with the option to order or subscribe through our website, pick up in-store at our Hair Color Bars, or make an appointment at one of our Hair Color Bar locations (over 20 & growing). At our Hair Color Bars, clients can choose from a variety of color services from licensed cosmetologists—permanent hair color, roots only, hair gloss, highlights and more. With our men’s line launched in 2020, we’re shaking up the $50 billion hair care industry with products that continue to raise the bar for doing hair at home. We live our values. Here at our San Francisco headquarters and in every Hair Color Bar, we truly live our values—Love, Joy, Courage, Responsibility, and Trust. Our values inform everything we do, from how we treat our clients to how we treat every member of our fast-growing team. Our founder & CEO, Amy Errett, has fostered a one-of-a-kind culture based on transparency, accountability, and fun; where diversity and inclusion are of utmost importance and every team member feels supported to succeed. We are hair color that breaks the rules. Our commitment to the ultimate client experience, paired with our dedication to product innovation and the latest beauty technology, has attracted a devoted, consistently-growing base of fans, converts, and color evangelists. We love what we do—and it shows. Join us in our mission to live life colorfully and make personal care more personal.

Role Description Insights are cheap. Execution is the whole game. Every client we sign comes with a stack of work waiting to be done: - Content gaps to close - Schema to fix - Pages to publish - Backlinks to chase - Programmatic templates to roll out Our platform tells us exactly what to do for each brand. Someone still has to do it. That's you. But doing it once is not enough. We serve multiple brands with a small team. So the second half of the role is leverage: - Every time you ship something manually, you should be asking what would let the next person ship it in half the time. - That answer usually looks like an n8n workflow, an AI agent, or a small script that turns a 3-hour task into a 10-minute one. If you like shipping, and you like building the thing that lets you ship more, this role fits. What you'll actually do: - Ship technical SEO fixes on Shopify and WordPress: metadata, schema, FAQs, internal linking, site structure - Turn prompt insights into content: briefs, publishing, internal linking, distribution - Run backlink outreach against the opportunities the platform surfaces - Build programmatic pages that earn citations: comparisons, best-of, use case, prompt-based - Build n8n agents and workflows that scale every part of delivery: content pipelines, outreach, publishing, reporting - Own outcomes on live client accounts. Be on calls when it matters - Catch manual work before it becomes a habit. Automate it Qualifications - You ship. Credentials are nice. Output matters more - You can code enough to glue things together. Python or JS. APIs don't scare you - n8n, Zapier, Make, or similar are familiar. Or you'll learn one over a weekend - You write like a human. Short. Direct. No "leveraging synergies" - You communicate well. Written and verbal. You'll be on client calls, in Slack threads, and writing briefs people have to act on - You have opinions on how AI search works and how it's changing Requirements - Bonus: prior SEO, content, growth, or AI agent work Benefits - Direct work with three second-time founders. No layers - Live client accounts from week one. Outcomes you can point to - Range: content, technical SEO, AI engineering, automation. Six months of compounding skill - PPO on the table for the right person - Remote, India-based. We care about what ships, not where you sit

Title: Growth Development Representative Location: Remote Job Description: Title Growth Development Rep Classification Hourly Non-Exempt Reports to Director, Growth & Recruitment JOB DESCRIPTION Summary/Objective This role is responsible for communicating directly with our prospects and customers to ensure a first-class brand experience for our constituents. This role starts conversations and provokes prospective decision makers into action while handling objections and closing on calls-to-action. They will do this via phone calls, e-mail, social media and potentially other channels. This role works in both B2B and B2C areas. This role connects USA Football to its constituents, including commissioners, coaches, parents and/or players in that area. The purpose of the role is to help generate awareness, qualify, deliver value and/or generate commitments for our various products, programs and events. This role will also help connect our users with in-person and virtual experiences to help them elevate their experience within football or provide more in-depth consulting. This position will be responsible for creating and building meaningful relationships with constituents, as well as building trust and credibility on behalf of USA Football while serving these audiences Essential Functions Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. - Performs activities to meet established sales and revenue metrics on products and programs. - Prioritize prospect list each day, based on inbound, outbound, targeted and behavioral targets. - As appropriate by audience, provide sales presentations and information on value of offerings. Listen to feedback and refine sales techniques to improve efficiency. - Communicate via calls, voicemails, meetings, email, text, chat tools, social and video as needed. - Maintain accurate sales data in CRM (Salesforce.com) and update activity and information in Salesforce or proprietary database as appropriate and identify new prospects. Help build contact and lead lists in Salesforce.com as necessary by product, program or event. - Help qualify youth football organizations, maintain an accurate database of existing accounts and properly managing the opportunity pipeline – all in Salesforce.com. - Drive attendance to National Team Development Program Events - Support specific product team and activations, from youth leagues and coaches to our National Team Development Program - Handle customer service needs and requirements - Stay up to date on USA Football products, programs and initiatives and communicates them to the constituents and gathers feedback and insights to help identify and/or build new resources and provide resources, videos, tools and more to help educate audience. - Support customer service needs as appropriate, often through sales process and provide messaging/video content for social media, content or email initiatives. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Job Requirements - Previous sales internship(s) to 1+ year sales experience highly preferred - Previous experience with Salesforce.com or other CRM solution preferred - High level of comfort prospecting and engaging new customers and prospects - Comfort with metric transparency and performance evaluations based on activity - Preferably: Understanding and knowledge of football - Participate in on-going coaching and training - Limited Travel to Meetings and Events - Bachelor’s Degree in Sales, Marketing, Business, or other area Supervisory Responsibility This role may supervise interns or work with contractors. Work Environment This job primarily operates in a remote office environment. This role routinely uses standard office equipment such as computers and phones. Physical Demands Requires the ability to sit for more than four hours per day, reading, listening, stooping, bending and manual dexterity. Position Type/Expected Hours of Work This is a Full-Time remote position. Travel Up to 10% travel EEO Statement USA Football provides equal opportunities for employment and advance for all individuals, regardless of age, gender, race, religion, color, disability, veteran status, sexual orientation, national origin, or any other legally protected category.