Madison Reed

Role Description An experienced performance marketing leader who has a proven track record for scaling customer acquisition in omni-channel business. You will oversee a high performing acquisition marketing team, and be a key cross-functional partner to teams that support growth, responsible for scaling new clients for our at-home hair color and hair color service business. This role has the opportunity to make a huge business impact on Madison Reed’s growth as we accelerate our omni-channel strategy for the future. It demands a unique combination of strategic vision and hands-on execution expertise to architect sophisticated growth strategies while also rolling up their sleeves to optimize campaigns at the bid level. This role reports to the SVP of Integrated Marketing & Omni Growth, is full time and remote. While remote, this role may travel up less than 5% of the time. The base salary range for this position is between xx and xx. At Madison Reed, we aim to pay competitively. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate. Responsibilities - Develop and lead team to execution of full funnel marketing strategy in partnership with the SVP and Business Owners (GMs) to support awareness and new client growth across our owned and operated channels (Direct/E-commerce & Hair Color Bar). - Ownership and accountability of owned and operated channel new customer acquisition targets and budget, managing to a cost of acquisition and LTV, as well as media mix effectiveness. - Strong collaboration, strategic planning and campaign execution in partnership with Amazon and Wholesale GM teams to support new to brand growth for those lines of business. - Develop, inspire and lead a high performing team, responsible for channel management of key Paid & Non-Paid growth drivers: Paid Social, Paid Search & Shopping, Affiliate, Yelp, Audio, Mail, SEO, Referral as well as exploratory and test channels. - Collaborate on strategy, budgets and influence key marketing teams that directly contribute to new client growth like Brand, PR, Influencer, Organic Social, Local Marketing and CRM to ensure those channels are delivering to growth objectives. - Identify and implement strategies to improve efficiency and scale like creative, geo targeting, media mix, channel expansion, pricing/promotions, landing page optimizations, AI, etc. - Build influential relationships to drive execution of strategies with cross functional partners that contribute to growth like Digital & Engineering (landing page optimization, marketing technology); Data Strategy (analytics, measurement and attribution); Creative & Brand (ads, messaging, visuals); Finance (forecasting and modeling). - Evaluate and manage media budget allocation across different channels, products and campaigns to ensure optimal performance and ROI in partnership with channel leads. - Manage and maximize impact of external relationships like 3rd party vendors, marketing agencies and media account reps; including evaluation of existing and new relationships, business cases to support investment, and negotiating contracts. - Create and present informative executive-level weekly, monthly and quarterly write-ups/presentations that capture growth trends, actionable insights and performance to plan. - Own monthly reconciliation process in partnership with accounting and finance to ensure tracking to media and opex budgets. Ensure all team members are accurately tracking their costs in a timely manner. - Maintain pulse on and evaluate growth marketing trends, tools and competitive insights to ensure we’re leaders in our growth marketing strategy, with a focus on innovation and leveraging AI to drive growth and/or efficiencies in marketing. Qualifications - Bachelor's Degree - 8 years+ experience in growth, acquisition and/or performance marketing; with at least 3 years managing a team of 2 or more marketers - Experience with managing and scaling acquisition cost effectively in-house, with multi-million dollar annual budgets - Experience with marketing channels including Meta, Google, Affiliate. Upper funnel media experience a plus: TV, OTT, Direct Mail, OOH & Podcast/Audio - Experience with non-paid channels like SEO and Referral - Experience in omni-channel business with direct to consumer, 4-wall (retail and/or service) and wholesale distribution. Amazon experience is a plus. - Well versed in analytics, attribution and measurement to measure impact of marketing in an omni-channel business - Demonstrated ability to think strategically and analytically to synthesize, prioritize and drive results with a high sense of urgency with ability to think creatively with a willingness and desire to ‘roll up your sleeves’ - Strong attention to detail, ability to prioritize and work effectively in fast-paced environment - Analytically minded with ability to translate data into actionable insights - Excellent communication skills with ability to work effectively across departments and teams - Bonus industry experience: Subscription or membership driven business; Multi-location fitness, beauty or wellness business; D2C turned omni-channel business; Supply & demand marketplace driven business Company Description We are Madison Reed. We’re disrupting a $50 billion industry. Since 2013, we’ve offered our clients the option to truly own their beauty with a revolutionary choice—your place or ours? Home or Hair Color Bar? Our professional hair color is truly omnichannel, with the option to order or subscribe through our website, pick up in-store at our Hair Color Bars, or make an appointment at one of our Hair Color Bar locations (over 20 & growing). At our Hair Color Bars, clients can choose from a variety of color services from licensed cosmetologists—permanent hair color, roots only, hair gloss, highlights and more. With our men’s line launched in 2020, we’re shaking up the $50 billion hair care industry with products that continue to raise the bar for doing hair at home. We live our values. Here at our San Francisco headquarters and in every Hair Color Bar, we truly live our values—Love, Joy, Courage, Responsibility, and Trust. Our values inform everything we do, from how we treat our clients to how we treat every member of our fast-growing team. Our founder & CEO, Amy Errett, has fostered a one-of-a-kind culture based on transparency, accountability, and fun; where diversity and inclusion are of utmost importance and every team member feels supported to succeed. We are hair color that breaks the rules. Our commitment to the ultimate client experience, paired with our dedication to product innovation and the latest beauty technology, has attracted a devoted, consistently-growing base of fans, converts, and color evangelists. We love what we do—and it shows. Join us in our mission to live life colorfully and make personal care more personal.

Role Description The Director of Product Marketing is a key strategic leader who bridges the gap between a great idea and a successful market launch. In this role, you don’t just manage a roadmap; you help build it. You will partner with Product Development at the earliest stages of ideation to ensure our innovations meet real consumer needs and are built to win across all channels; from our digital storefront to our major retail partners. As the strategic "quarterback" for product innovation, you will own the process that brings new ideas to life, ensuring every launch is on-time, on-brand, and commercially successful. You will serve as a vital link between the Marketing and Wholesale teams, ensuring our product stories are as compelling on a retail shelf as they are online. Partnering closely with the SVP of Integrated Marketing, you will be the driving force behind the strategies that keep Madison Reed at the forefront of the omnichannel beauty space. This role reports to the Chief Marketing Officer, is full time and remote. While remote, this role may travel less than 15% of the time. The base salary range for this position is between $150k and $155k plus stock (options) in Madison Reed. At Madison Reed, we aim to pay competitively. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate. Responsibilities - Product Commercialization & Go-to-Market Leadership - Partner with Product Development (PD) to co-lead the discovery phase; leverage consumer insights and market whitespace to pitch, prioritize, and price new concepts that drive omnichannel growth. - Own the end-to-end commercialization lifecycle and the cross-functional Stage-Gate process—driving alignment across Finance, Supply Chain, Channel Teams and Marketing to ensure launches are scalable, on-time, and impactful. - Serve as the primary strategic bridge between Wholesale, E-commerce, HCB and Marketing; translate brand stories into winning omni strategies while ensuring channel-specific needs are integrated into the broader innovation roadmap. - Analyze market signals and product metrics to measure ROI and inform future roadmaps, ensuring every launch strengthens Madison Reed’s premium market position. - Strategic Partner to the SVP of Integrated Marketing - Act as a core advisor to the SVP of Integrated Marketing to architect annual plans and portfolio strategies that align product innovation with brand growth. - Lead the integration of product narratives across brand campaigns and seasonal initiatives, ensuring a cohesive and premium consumer experience at every touchpoint. - Drive organizational clarity on product priorities and sequencing; develop high-stakes storytelling and business cases to secure executive alignment and resource allocation. - Transform high-level marketing goals into actionable product roadmaps, bridging the gap between creative vision and commercial execution. - Wholesale Marketing Leadership (Non-Digital Media) - Collaborate with the Wholesale leadership team to prepare for high-stakes retail partner meetings, ensuring marketing strategies support long-term brand equity and joint business goals excluding paid digital media. - Develop compelling in-store, on-shelf, and educational materials that drive awareness, trial, and conversion. - Partner closely with Sales, Education, and Retail Operations to support sell-in, sell-through, and long-term brand equity. - Develop high-impact retail toolkits that directly drive measurable sell-through and brand equity across all professional channels. - Ensure wholesale executions reflect Madison Reed’s premium positioning and deliver a best-in-class retail experience. - Team Leadership & Collaboration - Foster strong cross-functional relationships and a culture of collaboration, accountability, and excellence. - Champion the voice of the customer, the market and product in internal decision-making. Qualifications - 10+ years of marketing experience, with significant leadership experience in product marketing. - Proven track record leading successful product launches in consumer goods, beauty, or omnichannel brands. - Proven experience managing complex product lifecycles and Stage-Gate processes in a high-growth environment. - Ability to influence without authority across a matrixed organization, specifically bridging the gap between creative marketing teams and operational wholesale teams. - Deep and extensive experience conducting consumer research to gain consumer insights which inform product positioning. - Strong wholesale/retail marketing experience; understanding of in-store execution and partner needs. - Exceptional strategic thinking paired with operational rigor and attention to detail. - Confident cross-functional leader with the ability to influence at the executive level. - Passion for beauty, innovation, and building brands that customers love. Benefits - Comprehensive Healthcare - 100% Company Paid Short and Long Term Disability - 401k Participation and Equity Grants - Continuing Education Contributions - HSA Employer Contributions and FSA Options - Parental Leave Program - Commuter Benefits - Responsible Paid Time Off Program - Complimentary Madison Reed Products + Discounts on Hair Color Bar Services - Company sponsored events

Join us on the Acquisition Marketing team at a data-driven, hyper-growth startup that is dedicated to helping bring gorgeous, lasting, high-quality hair color to everyone. We are looking for an experienced Growth Marketing Manager with expertise in designing and executing highly effective campaigns on digital platforms. This individual will serve as the catalyst for the growth of engagement, conversion, and revenue generated from our lines of business across biddable media channels. The ideal candidate is a self-starter who will manage the day-to-day responsibilities of paid social strategy, campaign setup and reporting, and has an extreme growth mindset. This role reports to the Sr Manager, Growth Marketing, is full time and remote. While remote, this role may travel up less than 5% of the time. The base salary range for this position is between 120k-125k. At Madison Reed, we aim to pay competitively. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate. Responsibilities: - Support new customer acquisition being driven mainly through management of our Paid Social channels (Facebook/Instagram, Google, TikTok, emerging channels, etc.) and with opportunity to support display, video, and offline channels like Radio, Direct Mail, TV - Lead campaign implementation and execution through close collaboration with both external vendors and agencies, as well as internal teams - Collaborate with external partners and agencies on launching new campaigns, creative testing, implementing/QA’ing tagging and tracking, and monitoring performance to continue growth and success of existing and new acquisition programs - Work closely with internal teams such as creative, analytics, product – to compose briefs and establish timelines, create and distribute assets, execute creative and site testing, identify customer behavior, etc. - to achieve acquisition goals - Build and maintain performance reporting and analysis across all Acquisition channels – aggregate and analyze data from a variety of sources (vendor reporting, Google Analytics, internal database, etc.) to measure the effectiveness of marketing initiatives and identify insights into customer behavior - Implement and monitor testing initiatives that employ A/B and multivariate testing models to targeting, creative, and other campaign elements in order to maximize KPIs Qualifications: - 7-10 years of hands-on experience in performance marketing, with 5+ years of hands-on-keyboard experience (with at least 1 year of recent experience). - Proven ability to develop, manage, and optimize paid social campaigns from scratch, driving KPIs like CPA, CPM, CAC, and LTV. - Experience leading creative testing strategies for performance marketing across Facebook and Instagram, particularly for DTC or subscription-based businesses. - Strong project management experience, collaborating remotely with creative teams (including project managers and copywriters) using tools such as Monday.com, Slack, and Google Docs. - Proficient in web analytics platforms (Google Analytics, Looker) - Solid experience with budget management in the six-figure per month range, alongside strong analytical and statistical skills for reporting and insights. - Well-organized, detail-oriented, and skilled in juggling multiple priorities in a fast-paced environment. - Proactive, self-starter with a positive mindset and a strong desire to learn and grow. We are Madison Reed. We’re disrupting a $50 billion industry. Since 2013, we’ve offered our clients the option to truly own their beauty with a revolutionary choice—your place or ours? Home or Hair Color Bar? Our professional hair color is truly omnichannel, with the option to order or subscribe through our website, pick up in-store at our Hair Color Bars, or make an appointment at one of our Hair Color Bar locations (over 20 & growing). At our Hair Color Bars, clients can choose from a variety of color services from licensed cosmetologists—permanent hair color, roots only, hair gloss, highlights and more. With our men’s line launched in 2020, we’re shaking up the $50 billion hair care industry with products that continue to raise the bar for doing hair at home. We live our values. Here at our San Francisco headquarters and in every Hair Color Bar, we truly live our values—Love, Joy, Courage, Responsibility, and Trust. Our values inform everything we do, from how we treat our clients to how we treat every member of our fast-growing team. Our founder & CEO, Amy Errett, has fostered a one-of-a-kind culture based on transparency, accountability, and fun; where diversity and inclusion are of utmost importance and every team member feels supported to succeed. We are hair color that breaks the rules. Our commitment to the ultimate client experience, paired with our dedication to product innovation and the latest beauty technology, has attracted a devoted, consistently-growing base of fans, converts, and color evangelists. We love what we do—and it shows. Join us in our mission to live life colorfully and make personal care more personal. Information for Recruiters: Madison Reed only accepts resumes directly from candidates. Madison Reed does not accept unsolicited resumes from staffing vendors, including recruitment agencies and/or search firms, and does not pay fees to any such vendors for any unsolicited resumes. Madison Reed. is an equal opportunity employer. We are committed to recruiting, training, compensating and promoting our employees regardless of race, color, religion, sex, disability, national origin, age, sexual orientation, gender or any other protected classes as required by applicable law that might make us unique or different. As a company, we are dedicated to reflecting the diversity, multiculturalism, and inclusion found in the communities we serve. Inclusion is at the heart of what we do, from the way we craft our job descriptions, to the values we espouse daily.