Role Description This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone. The Performance Marketing Specialist will own and optimize the brand’s paid media performance across Meta, TikTok, and Google. This role is heavily focused on: - Campaign optimization - Creative testing strategy - Account restructuring - Scaling profitable customer acquisition efforts The ideal candidate has hands-on experience managing paid media for DTC ecommerce brands and can proactively improve KPIs such as CPM, ROAS, CAC, CTR, MER, and CVR. Key Responsibilities - Paid Media Strategy & Execution - Manage and optimize paid campaigns across Meta, TikTok, and Google Ads - Restructure and improve campaign and account architecture where needed - Monitor and improve key performance metrics including CPM, CAC, CTR, ROAS, MER, and CVR - Scale winning campaigns while maintaining profitability - Analyze performance trends and proactively identify growth opportunities - Creative Testing & Performance Optimization - Develop and oversee creative testing strategies focused on improving ad performance - Collaborate with internal creative resources, UGC creators, and editors to guide high-performing ad concepts - Identify creative fatigue and recommend new testing angles, hooks, formats, and messaging - Provide strategic feedback on ad creatives, landing pages, and funnel performance - Ecommerce Growth & Funnel Optimization - Support full-funnel acquisition strategy and customer journey optimization - Collaborate on promotional campaigns, product launches, and seasonal initiatives - Assist in improving customer acquisition efficiency and scaling efforts - Identify opportunities to expand into additional retention and lifecycle marketing channels over time - Reporting & Analytics - Track campaign performance and provide clear reporting with actionable insights - Analyze attribution and channel performance to improve decision-making - Maintain organized reporting dashboards and documentation - Continuously test and iterate based on data and performance outcomes Qualifications - 3+ years of experience managing paid media for DTC ecommerce brands - Proven experience scaling ecommerce brands through performance marketing - Strong understanding of creative strategy and performance optimization - Experience managing multi-channel paid acquisition campaigns - Deep understanding of Meta advertising best practices - Strong analytical and reporting skills - Ability to interpret data and make strategic decisions quickly - Experience improving campaign efficiency and lowering acquisition costs - Strong communication and collaboration skills - Strategic thinker with strong problem-solving abilities - Highly proactive and performance-driven - Comfortable operating in a fast-paced ecommerce environment - Detail-oriented and highly organized - Passionate about ecommerce growth and paid media performance What Success Looks Like - Reduction in CPMs and improvement in overall campaign efficiency - Increased ROAS and stronger paid acquisition performance - Consistent creative testing and optimization processes - Scalable paid media systems and campaign structures - Strong collaboration with the creative and ecommerce teams - Clear reporting, insights, and proactive recommendations Opportunity This is an exciting opportunity to join a growing ecommerce brand at a pivotal stage of growth. You’ll play a key role in shaping and optimizing the company’s paid acquisition strategy while working alongside a collaborative and creative team. Application Process - Fill in the application form - Record a video showcasing your skill sets

Role Description You own Google as a paid acquisition channel for Viktor. Search, Performance Max, YouTube, the full Google ad stack — strategy, keyword and audience structure, budget, performance. You're the person who turns Google spend into qualified pipeline and paying teams. You partner with the Head of Performance Marketing on strategy and budget, and you own the channel. Viktor is an AI-native product growing fast. We're standing up paid acquisition as a serious discipline under the Head of Performance Marketing, and Google is one of the channels we believe in. You'll be the founding owner of it — end-to-end, no agency layer. Day-1 operator. Day-180 architect of how Viktor runs Google. The expectation is that you do the work of a small agency by yourself, using AI tooling to compound your output. What You'll Actually Do - Own Google Ads end-to-end: Search campaign structure, keyword strategy, match-type discipline, negative keyword hygiene, PMax asset groups, YouTube where it earns its budget. - Run landing page and conversion path experiments alongside the ad work. Quality Score and post-click conversion are part of your job, not someone else's. - Set the experimentation cadence on Google: Weekly tests with clear hypotheses, documented results, compounding learnings. - Own measurement and attribution for the channel: Enhanced conversions, offline conversion import, conversion modeling. - Build the keyword, audience, and asset library: Search terms that convert, audiences that scale, copy and creative concepts that hold up. - Partner with the Head of Performance Marketing on budget and prioritization: Push back when Google isn't the right channel for a goal. Make the case when it is. - Report weekly on spend, CAC, pipeline contribution: Numbers, not narrative. The Bar You'll be measured on pipeline and CAC from Google. Not on impression share, CTR, or campaign count. "I'd need a PPC specialist and a landing page team" is an instant no-hire. You're both. How You'll Know It's Working - 30 days: Account audited. Wasteful spend and bad match types killed. Conversion tracking and offline import clean. First experiments shipped. - 60 days: Campaign architecture restructured. Bidding strategy and budget allocation locked to pipeline goals. CAC trend visible. - 90 days: Google is a predictable, scaling channel with documented playbook. Landing page experimentation loop running. Who You Are - Senior paid search operator with deep Google Ads experience for B2B SaaS or AI. Pipeline-accountable. - You've personally managed meaningful Google budgets and have the receipts. - You think about the whole conversion path: Ad to landing page to signup to paying. - Comfortable with data: You read the platform directly, pull from BI when needed, form a view, and act. - Documented experimentation practice: You can show the cadence and the wins from a prior role. - Operator-first: You're in Google Ads every day, not adjacent to it. - Strong partner: You work shoulder-to-shoulder with the Head of Performance Marketing. - AI-native daily workflow: Claude and similar tools are core to how you work. - Founder mentality: Building a channel from a real foundation, not inheriting a mature program. - EU primary. NYC secondary. Remote OK with EU/ET overlap. Why This Role Is Different - No agency layer: You own the account. - The Head of Performance Marketing and the co-founders care about how Viktor grows. - The product makes the work easier: The right buyer converts when they land. Even Better If - You've scaled paid search from zero at a Series A or B B2B SaaS. - You've worked on AI or PLG products. - You've owned landing page experimentation alongside the ad account. How we work - Small team, high trust, low process: Decisions are made by owners, not committees. - Everyone here owns something real: Not a task, but a surface of the company that customers depend on. - We use Viktor to build Viktor: You'll see what you're working on in action every day. Why Viktor This is a rare window. The product works. The market is pulling. The team is small enough that what you do next week will be live in production next week. Compensation Competitive salary, meaningful equity, and the kind of ownership that only exists at this stage. We're in Munich, New York, and Warsaw. Onsite preferred. The best work happens when you're in the room.

• Develop and execute integrated demand generation campaigns across digital, email, paid media, webinars, events, and content syndication channels to support pipeline growth objectives • Support account-based marketing initiatives targeting priority accounts across key regions and market segments • Analyze campaign, funnel, and engagement data to identify trends, optimize performance, and improve conversion outcomes across the buyer journey • Collaborate with Sales and Marketing Operations teams to support lead management processes, campaign attribution, and reporting accuracy • Monitor campaign KPIs and reporting dashboards to evaluate program effectiveness and recommend improvements based on operational metrics and performance insights • Coordinate campaign execution across internal stakeholders and external vendors to ensure timely delivery and alignment to go-to-market priorities • Support the planning and execution of virtual and in-person events designed to generate engagement and accelerate opportunity development • Contribute to customer engagement initiatives including webinars, nurture campaigns, executive programs, and advocacy activities to strengthen account relationships • Identify opportunities to improve campaign processes, targeting approaches, messaging effectiveness, and operational efficiency across demand generation activities • Manage day-to-day relationships with agencies and vendors to support effective campaign delivery and budget utilization • Partner with Product Marketing, Digital, and Sales teams to align campaign execution with product launches, market priorities, and pipeline objectives • Carry out other duties as reasonably required at the Associate level.

• Develop, execute, manage and report on paid media strategies that support client goals and drive strong paid media marketing performance • Build and maintain strong, deep client relationships with day-to-day contacts and to ensure high client retention and growth • Strategically build, manage, and optimize client paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Facebook, Twitter, LinkedIn, and other paid/ppc digital marketing channels • Actively manage and seek ways to improve account performance • Generate new quarterly content encompassing blog posts, webinars, internal presentations, or other multimedia formats. • Enhance client relationships through a comprehensive understanding of their strategic growth objectives, ensuring long-term client retention • Create a test hypothesis and implement landing page optimization tests to improve conversion rates • Troubleshoot minor to complicated client issues independently and complex issues with support • Help create and execute educational initiatives for the paid media team such as developing internal resources and training sessions • Provide support for client services deliverables during the sales process for upsells and new business • Stay on top of new and emerging industry trends, technologies, and platform advancements