Handcrafted digital marketing. Driven by your business needs.
Paid Media Manager
Location
Virginia
Posted
9 days ago
Salary
$70K - $77K / year
Seniority
Senior
Job Description
Paid Media Manager
Workshop Digital
• Develop, execute, manage and report on paid media strategies that support client goals and drive strong paid media marketing performance • Build and maintain strong, deep client relationships with day-to-day contacts and to ensure high client retention and growth • Strategically build, manage, and optimize client paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Facebook, Twitter, LinkedIn, and other paid/ppc digital marketing channels • Actively manage and seek ways to improve account performance • Generate new quarterly content encompassing blog posts, webinars, internal presentations, or other multimedia formats. • Enhance client relationships through a comprehensive understanding of their strategic growth objectives, ensuring long-term client retention • Create a test hypothesis and implement landing page optimization tests to improve conversion rates • Troubleshoot minor to complicated client issues independently and complex issues with support • Help create and execute educational initiatives for the paid media team such as developing internal resources and training sessions • Provide support for client services deliverables during the sales process for upsells and new business • Stay on top of new and emerging industry trends, technologies, and platform advancements
Job Requirements
- 3+ years experience in paid media campaign management
- 2+ years of experience with Google Analytics or other comparable web analytics platforms
- Experience managing campaigns across multiple digital advertising channels including paid search (Google Ads, Microsoft Ads), paid social (Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter Ads), display (Google Display Network, Programmatic buys), video (YouTube Ads) etc.
- Extensive knowledge of paid search platforms and optimization tactics on Google AdWords and Bing Ads
- Google Analytics and Google Tag Manager experience is preferred
- Experience with programmatic platforms and media buys is a bonus!
- Expertise in performance paid media principles such as keyword targeting, audience segmentation, creative testing, bidding automation, conversion tracking, website optimization, and performance forecasting
- Proven success in optimization of paid media campaigns to hit CPA, ROAS, and other relevant client goals
- Experience analyzing, interpreting, compiling and presenting paid media campaign data to drive business decisions
- Advanced level skills in MS Office Suite and Google Suite, particularly in Excel and Google Sheets
- Excellent research and analytical skills
- Ability to multitask and thrive in a fast paced environment
- Advanced and courteous written, verbal, and visual communication skills
- Excellent time management and the ability to meet deadlines under pressure
- Extremely data- and detail-oriented
- Demonstrated ability with managing a full client workload consisting of mid-to-high complexity clients.
Benefits
- Competitive salaries
- Fully remote
- Hybrid work option for Richmonders
- 3 months fully paid Parental Leave
- 8 hours of paid volunteer time per quarter
- Profit sharing
- 401k with 3% non-elective contributions
- A comprehensive health and wellness benefits package including 3 medical plans (with dental and vision insurance)
- Life insurance, short-term and long-term disability
- 2x a year company-wide meetup in Richmond, VA
- 12 days of personal paid time off, 5 sick days, and 11 holidays.
Related Guides
Related Categories
Related Job Pages
More Performance Marketing Jobs
AI-Powered Performance Marketing Specialist
Element 8Crafting Tomorrow's Answers, Today: Where Technology Meets Imagination
• Build & manage Google Search, Display, Video campaigns (UAE/KSA markets) • Manage LinkedIn Sponsored Content, Lead Gen Forms, Message Ads • Maintain clean conversion tracking (single primary conversion) • Weekly Search Query Reviews & negative keyword management • AI-driven A/B testing of ad copy at scale
Personalized Internet Ads Assessor - Dutch Speaker
TELUSWhen you’re with TELUS, you’re part of a network of giving. | Choisir TELUS, c'est prendre part à un grand mouvement. 💜
Personalized Internet Ads Assessor - Dutch speakers - Netherlands - Freelance Description and Requirements Seeking a freelance project that will allow you to work from home while making a difference in the world of technology? If you are someone who is passionate and enjoys staying ahead of the tech curve this part-time remote project with flexible working hours might be what you are looking for! The estimated hourly earnings for this role are 14.27 EUR. Payment is based on completed tasks, with the potential for higher earnings based on productivity. A Day in the Life of a Personalized Internet Ads Assessor: - In this role, you will be reviewing online advertisements by rating them on their relevance to the search terms used as well as providing feedback on their language and cultural relevance in order to improve their content, quality, and layout - Your ultimate goal will be to contribute towards making internet search and online advertising more relevant and interesting for millions of users, including yourself. Join our team today and start putting your skills to work for one of the world's leading online advertising platforms while being a part of a supportive community that offers: - Access to complimentary mental health support benefits like free EAP and Mindfulness Apps. - Dedicated, responsive well-being team proactively offering well-being education each month, as well as quarterly initiatives. TELUS Digital AI Community Our global AI Community is a vibrant network of 1 million+ contributors from diverse backgrounds who help our customers collect, enhance, train, translate, and localize content to build better AI models. Become part of our growing community and make an impact supporting the machine learning models of some of the world's largest brands. Qualification Path: No previous professional experience is required to apply to this role, however, working on this project will require you to pass the basic requirements and go through a standard assessment process. This is a part-time long-term project and your work will be subject to our standard quality assurance checks during the term of this agreement. Basic Requirements - Working as a freelancer with excellent communication skills with full professional proficiency in English and Dutch - Having familiarity with current and historical business, media, sport, news, social media, and cultural affairs in The Netherlands - Active use of Gmail, Google+, and other forms of social media and experience in the use of web browsers to navigate and interact with a variety of content - Daily access to a broadband internet connection, a smartphone (Android 4.1, iOS 8 or higher), and a personal computer with antivirus software to work on. You'll also need a Barcode Scanner application to be installed on your smartphone to complete certain tasks. Assessment In order to be hired into the program, you'll take an open book qualification exam that will determine your suitability for the position and complete ID verification. Don't worry, our team will provide you with guidelines and learning materials before your exam. You will be required to complete the exam in a specific timeframe but at your convenience!
Senior Manager, Demand Generation
Employ HumanityDeveloping and celebrating exceptional leaders and workplaces
• Own the strategy and execution of integrated campaigns across key segments, aligning messaging, channels, and tactics to drive pipeline. • Develop and scale account-based and segment-focused programs that target priority audiences with tailored, high-impact experiences. • Build and execute joint marketing programs with strategic partners to expand reach and drive qualified pipeline. • Own the strategy and execution of webinars, field events, and industry tradeshows, ensuring they drive measurable engagement and pipeline. • Own the end-to-end handoff from marketing to sales, including alignment on targets, follow-up strategy, and enablement needed to convert pipeline. • Lead and develop a nascent Demand Gen team, setting priorities, providing direction, and elevating overall performance and impact.
• Own all paid acquisition channels — directory listings, pay-per-lead programs, paid search, paid social — and their ROI • Track CAC, LTV, and payback period for every paid source; report against pipeline and revenue targets weekly in front of the founders • Build and run landing page tests to improve conversion on paid traffic • Manage the experimentation budget — propose the test, ship it, kill it or scale it based on data • Build AI agents to automate bid management, creative iteration, and reporting so the repetitive ops don't live on your plate • Take over an active HubSpot instance with lead source attribution and contact-level qualification tracking; improve it • Operate across a modern measurement stack (HubSpot, GA4, GSC, custom MCP integrations) with a defined ICP and a backlog of experiments ready to ship




