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StarCompliance

We are Reputation Guardians, on a mission to make compliance simple and easy.

Demand Generation Specialist

Performance MarketingPerformance MarketingFull TimeRemoteSeniorTeam 201-500H1B No SponsorCompany SiteLinkedIn

Location

United States

Posted

25 days ago

Salary

0

Seniority

Senior

English

Job Description

Demand Generation Specialist

StarCompliance

• Develop and execute integrated demand generation campaigns across digital, email, paid media, webinars, events, and content syndication channels to support pipeline growth objectives • Support account-based marketing initiatives targeting priority accounts across key regions and market segments • Analyze campaign, funnel, and engagement data to identify trends, optimize performance, and improve conversion outcomes across the buyer journey • Collaborate with Sales and Marketing Operations teams to support lead management processes, campaign attribution, and reporting accuracy • Monitor campaign KPIs and reporting dashboards to evaluate program effectiveness and recommend improvements based on operational metrics and performance insights • Coordinate campaign execution across internal stakeholders and external vendors to ensure timely delivery and alignment to go-to-market priorities • Support the planning and execution of virtual and in-person events designed to generate engagement and accelerate opportunity development • Contribute to customer engagement initiatives including webinars, nurture campaigns, executive programs, and advocacy activities to strengthen account relationships • Identify opportunities to improve campaign processes, targeting approaches, messaging effectiveness, and operational efficiency across demand generation activities • Manage day-to-day relationships with agencies and vendors to support effective campaign delivery and budget utilization • Partner with Product Marketing, Digital, and Sales teams to align campaign execution with product launches, market priorities, and pipeline objectives • Carry out other duties as reasonably required at the Associate level.

Job Requirements

  • 4 plus years of experience in B2B demand generation, digital marketing, or campaign management roles within SaaS, technology, or related industries
  • Experience executing multi-channel marketing campaigns that support pipeline generation and customer engagement objectives
  • Working knowledge of account-based marketing, buyer journey engagement, marketing automation, and campaign analytics
  • Experience coordinating vendors, agencies, budgets, or campaign delivery activities
  • Proficiency with HubSpot, Salesforce, Google Analytics, Demandbase, or similar marketing technology platforms
  • Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent practical experience

Benefits

  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development

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