Workshop Digital

• Develop, execute, manage and report on paid media strategies that support client goals and drive strong paid media marketing performance • Build and maintain strong, deep client relationships with day-to-day contacts and to ensure high client retention and growth • Strategically build, manage, and optimize client paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Facebook, Twitter, LinkedIn, and other paid/ppc digital marketing channels • Actively manage and seek ways to improve account performance • Generate new quarterly content encompassing blog posts, webinars, internal presentations, or other multimedia formats. • Enhance client relationships through a comprehensive understanding of their strategic growth objectives, ensuring long-term client retention • Create a test hypothesis and implement landing page optimization tests to improve conversion rates • Troubleshoot minor to complicated client issues independently and complex issues with support • Help create and execute educational initiatives for the paid media team such as developing internal resources and training sessions • Provide support for client services deliverables during the sales process for upsells and new business • Stay on top of new and emerging industry trends, technologies, and platform advancements

Role Description The Paid Media Lead is independent and consistently pushes the team and company forward. - Develop strategies and tactics that support client goals and drive strong paid media marketing performance. - Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth. - Troubleshoot minor to complicated client issues. - Implement and test new capabilities to enable client growth. - Train analysts on advanced topics. - Manage creation and quality for client services deliverables during the sales process for upsells and new business. - Support Team Leads in the training of new team members. - Provide temporary launch support and contribute to new strategy development for priority clients. - Consistently contribute thought leadership content to the Workshop Digital blog and the industry. Qualifications - Meets expectations of a Paid Media Manager and has demonstrated the ability to consistently work independently. - Demonstrated ability with the most challenging clients with respect to: - Building strong relationships. - Prioritizing workload independently. - Creating insightful, actionable, and accurate insights for client strategies and reports independently. - Presenting data and insights in a way that is logical, clear, and actionable independently. - Creating effective meeting agendas and leading client meetings independently. - Delivering advanced training. - Logging assigned client hours worked. - Meeting deadlines. - Proven track record of managing a full client workload consisting of high-complexity clients and exposure to challenging clients. - Exceptional and courteous written, verbal, and visual communication skills. - Advanced analytical capabilities; completely independent in advanced analysis and insights. - Regularly mentors junior team members by providing constructive feedback and core training as needed to elevate team members' technical and communication capabilities. - Understands and supports leadership vision/decisions. - Proactively expands advanced knowledge base by doing solo research/learning, asking peers to shadow, asking for support projects, etc. - Regularly identifies and implements initiatives that push the team and the division forward. - Expert-level skills in Microsoft Office and Google Workspace, particularly in Excel and Google Sheets. Requirements - Client communication and relationships: - Develop strong relationships with clients and senior stakeholders. - Attend and participate in all meetings/calls with clients. - Communicate independently and effectively with various audiences. - Create and present insightful, meaningful, accurate reports and analysis independently. - Execute the Workshop Digital client flag process and proactively identify resolutions. - Go the extra mile for assigned clients within the scope of the SOW. - Internal communication and relationships: - Proactively seek and gracefully accept feedback. - Tactfully share feedback with colleagues. - Immediately inform Paid Media Team Lead of any concerns or issues from clients when appropriate. - Inform Paid Media Team Lead of any updates, concerns, or potential points of interest from within the digital marketing community. - Share meaningful information that advances the team. - Participate in the interview process. - Lead special projects independently. - Business development: - Identify new opportunities for clients to meet their business goals. - Independently identify opportunities for potential case studies and coordinate with marketing for case study development. - Lead beta testing for new services and manage beta test for client set. - Develop best practices and training for new services. - Support of client development by assisting with RFPs, presentations, audits, and SOWs. - Respond to requested changes in scope of services with oversight. - Elevate client requests for SOW changes. - Training: - Oversee training for new team members. - Consistently identify opportunities to update and expand training content. - QA training content. - Consistently develop original technical training content. - Consistently conduct team trainings including advanced topics to help develop team expertise. - Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices. - Channel management: - Manage paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Facebook, Twitter, LinkedIn, and other paid digital marketing channels. - Strategically build, manage, and optimize client paid digital marketing accounts. - Perform keyword and audience research to optimize accounts and influence creative decisions. - Actively manage and seek ways to improve account performance and diversify client budgets to maximize results. - Based on client goals, create a test hypothesis and implement landing page optimizations to improve client results. - Keep abreast of the latest paid digital marketing trends and shifts as well as projections for the future. - Create and prioritize strategies and supporting tactics that embody clients’ business goals. - Take ownership and accountability of clients' performance by meeting and exceeding client expectations, and set KPIs independently. - Set up and review Google Analytics (and any other third-party tracking software). - Proactively identify potential threats, changes in the landscape, industry updates, and potential opportunities for client accounts and present these to clients. - Conduct ongoing tests that drive towards growth and achieving client goals. - Temporarily take on extra client hours to support the team during times of limited bandwidth. Benefits - Competitive salaries. - 25 days PTO, 5 days STO, 12 Holidays. - Hybrid workspace for Richmonders (only Mondays are required). - 3 months fully paid Parental Leave. - 8 hours of paid volunteer time per quarter. - 401k with 3% non-elective contributions. - A comprehensive health benefit package, including 2 medical plans, dental, and vision insurance. - Life insurance, short-term, and long-term disability. - Profit sharing. - 2x a year company-wide meetup in Richmond, VA. - Committee Membership (Community, Culture, Health & Wellness). Company Description As an equity-affirming company, Workshop Digital searches for, encourages, and engages with individuals and groups that represent diversity in our community. We not only challenge discrimination in regard to gender identity and expression, sexual orientation, racial identity, faith identity, age, disability, and social class, but we also consciously make efforts to reach out and include diversity in employment, vendors, and clients. All individuals authorized to work for any employer in the U.S. should apply.

Title: Senior SEO Analyst (Remote) Location: Richmond, VA Department: SEO Job Description: Position Summary The Senior SEO Analyst position operates at a degree of autonomy and regularly pushes the team forward: - Develop strategies and tactics that support client goals and drive strong organic marketing performance - Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth - Leverage AI-driven tools to accelerate data analysis, content auditing, and strategy development while maintaining high standards for accuracy - Implement and test new capabilities to enable client growth In addition, Senior SEO Analysts: - Aid in the training of new hires on basic and standard concepts relating to SEO and GEO Responsibilities All responsibilities are performed with a high degree of autonomy and occasional supervision from SEO management on higher-complexity issues. Client communication and relationships - Develop strong relationships with clients and senior stakeholders - Attend and participate in all meetings/calls with clients - Communicate effectively with various audiences - Create and present insightful, meaningful, and accurate reports and analyses on complex issues Internal communication and relationships - Proactively seek and gracefully accept feedback - Tactfully share feedback with colleagues - Inform SEO management of any updates, concerns, or potential points of interest from within the digital marketing community Business development - Identify new opportunities for clients to meet their business goals - Independently identify opportunities for potential case studies and coordinate with marketing for case study development - Manage beta tests of new services for client set - Support the sales team by assisting with RFPs, presentations, audits, and SOWs Training - Regularly identify opportunities to update and expand training content - Develop original technical training content with QA - Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices Channel management - Identify, project, and obtain client buy-in and approval, and regularly hit the KPI targets. - Optimize client websites by managing a holistic search approach by developing and executing local, technical, and content strategies, using AI to scale planning and execution across mid-to-enterprise accounts. - Use AI and machine learning features within Google Analytics and third-party tools to identify trends and anomalies in organic performance - Utilize AI tools to brainstorm, outline, and draft content at scale, ensuring all output is manually refined for E-E-A-T - Conduct comprehensive technical, content, and local SEO audits on complex issues - Optimize client content for visibility within AI-generated search experiences (e.g., Google Gemini/AIO, ChatGPT, etc.) by focusing on authoritative citations, structured data, and conversational relevance. - Optimize client websites through conversion rate optimization (CRO) - Create and prioritize strategies and supporting tactics that embody clients’ business goals - Take ownership and accountability of client's performance by meeting and exceeding client expectations and set KPIs Setup and review Google Analytics (and any other third-party tracking software) - Develop and refine prompts to automate repetitive tasks like meta-tag generation, schema markup creation, and initial keyword research & clustering. Qualifications - 2+ years of demonstrated agency experience with mid-to-enterprise level clients, with respect to: - - Building strong relationships - Identifying, projecting, setting, and hitting client KPI goals - Prioritizing workload with minimal support to meet deadlines - Creating insightful, actionable, and accurate insights for client strategies and reports with minimal support - Presenting data and insights in a way that is logical, clear, and actionable with minimal support - Creating effective meeting agendas and leading client meetings with minimal support - Delivering core training, as needed - Proven track record of managing a full client workload consisting of medium-complexity clients and some high-complexity clients. Demonstrated ability to temporarily take on additional work during crunch periods - Familiarity with AI-native search engines and LLM-based research tools (e.g., Perplexity, Gemini, Claude, or ChatGPT). - Demonstrated ability to evaluate AI output for "hallucinations" or inaccuracies, specifically regarding technical SEO recommendations and data reporting - Advanced and courteous written, verbal, and visual communication skills - Strong experience with Microsoft Office and Google Workspace, particularly in Excel and Google Sheets - Strong experience with SEMrush or Ahrefs Benefits - Competitive salaries - 25 days PTO, 5 days STO, 12 Holidays - Hybrid workspace for Richmonders (only Mondays are required) - 3 months fully paid Parental Leave - 8 hours of paid volunteer time per quarter - 401k with 3% non-elective contributions - A comprehensive health benefit package, including 2 medical plans, dental, and vision insurance - Life insurance, short-term, and long-term disability - Profit sharing - 2x a year company-wide meetup in Richmond, VA - Committee Membership (Community, Culture, Health & Wellness) List of Awards - 1x US Search Awards - Best Small PPC Agency - 8x Outside Best Places to Work - 8x Virginia Business Best Places to Work - 3x Search Engine Land Finalist Salary - Expected base salary range is $65,000 - $73,000 annually, based on experience Equal Opportunity & Inclusion Statement As an equity-affirming company, Workshop Digital searches for, encourages, and engages with individuals and groups that represent diversity in our community. We not only challenge discrimination in regard to gender identity and expression, sexual orientation, racial identity, faith identity, age, disability, and social class, but we also consciously make efforts to reach out and include diversity in employment, vendors, and clients. All individuals authorized to work for any employer in the U.S. should apply.

• Develop strategies and tactics that support client goals and drive strong organic marketing performance • Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders • Leverage AI-driven tools to accelerate data analysis, content auditing, and strategy development • Implement and test new capabilities to enable client growth • Aid in the training of new hires on basic and standard concepts relating to SEO and GEO • Identify opportunities to integrate AI into existing SEO workflows to improve team-wide efficiency • Provide support for client services deliverables during the sales process for upsells and new business • Develop strong relationships with clients and senior stakeholders • Attend and participate in all meetings/calls with clients • Communicate effectively with various audiences • Create and present insightful, meaningful, and accurate reports and analyses on complex issues • Proactively seek and gracefully accept feedback • Tactfully share feedback with colleagues • Inform SEO management of any updates, concerns, or potential points of interest from within the digital marketing community • Identify new opportunities for clients to meet their business goals • Independently identify opportunities for potential case studies and coordinate with marketing for case study development • Manage beta tests of new services for client set • Support the sales team by assisting with RFPs, presentations, audits, and SOWs • Regularly identify opportunities to update and expand training content • Develop original technical training content with QA • Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices • Optimize client websites by managing a holistic search approach by developing and executing local, technical, and content strategies • Use AI and machine learning features within Google Analytics and third-party tools to identify trends and anomalies in organic performance • Utilize AI tools to brainstorm, outline, and draft content at scale, ensuring all output is manually refined for E-E-A-T • Conduct comprehensive technical, content, and local SEO audits on complex issues • Optimize client content for visibility within AI-generated search experiences

Position Summary The Senior Paid Media Analyst continues to develop their skills with some support from Paid Media Management as they take on larger clients. They continue to: - Develop strategies and tactics that support client goals and drive strong paid digital marketing performance - Build and maintain stronger, deeper client relationships with day-to-day contacts to ensure high client retention and growth - Troubleshoot minor to complicated client issues - Implement and test new capabilities to enable client growth Responsibilities Client communication and relationships - Develop strong relationships with clients and identify senior stakeholders - Attend and participate in all meetings/calls with clients - Communicate effectively with various audiences, with support for some clients - Create and present insightful, meaningful, accurate reports and analyses with minimal support - Execute the Workshop Digital client flag process and proactively identify resolutions - Go the extra mile for assigned clients within the scope of the SOW Internal communication and relationships - Proactively seek and gracefully accept feedback - Tactfully share feedback with colleagues - Immediately inform Paid Media Management of any concerns or issues from clients when appropriate - Inform Paid Media Management of any updates, concerns, or potential points of interest from within the digital marketing community - May participate in the interview process - Support special projects Business development - Identify new opportunities for clients to meet their business goals - Identify opportunities for potential case studies and coordinate with marketing for case study development, with some management support - Manage beta tests of new services for the client set - Elevate client requests for SOW changes with some support Training - Provide feedback on training content - Develop basic training content with QA - Occasionally, conduct basic team training to help develop team expertise - Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices - Occasionally contribute thought leadership content to the Workshop Digital blog and the industry Channel management - Manage paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Facebook, Twitter, LinkedIn, and other paid digital marketing channels with minimal support - Strategically build, manage, and optimize client-paid digital marketing accounts with minimal support - Perform keyword and audience research to optimize accounts and influence creative decisions with minimal support - Actively manage and seek ways to improve account performance and diversify client budgets to maximize results with minimal support - Based on client goals, create a test hypothesis and implement landing page optimizations to improve client results with minimal support - Create and prioritize strategies and supporting tactics that embody clients’ business goals with minimal support - Meet and exceed client expectations and set KPIs with minimal support - Set up and review Google Analytics (and any other third-party tracking software) with minimal support - Identify potential threats, changes in landscape, industry updates, and potential opportunities for client accounts, and present these to clients with minimal support - Conduct ongoing tests that drive towards growth and achieving client goals with minimal support - Temporarily take on extra client hours to support the team during times of limited bandwidth Qualifications - 1+ years of demonstrated agency experience with small-to-mid-sized clients, with respect to: - - Building strong relationships - Prioritizing workload with some support - Creating insightful, actionable, and accurate insights for client strategies and reports with some support - Presenting data and insights in a way that is logical, clear, and actionable, with some support - Creating effective meeting agendas and leading client meetings with some support - Delivering basic training - Logging assigned client hours worked - Meeting deadlines - Proven track record of managing a full client workload consisting of small-to mid-sized clients - Courteous written, verbal, and visual communication skills - Strong analytical capabilities, but may need support for advanced analysis and insights - Occasionally provides basic training to other team members - Proactively expands basic knowledge base by doing solo research/learning, asking peers to shadow, asking for support projects, etc. - Understands and supports leadership vision/decisions - May identify and/or support the implementation of initiatives that push the team forward - Intermediate-level skills in Microsoft Office and Google Workspace, particularly in Excel and Google Sheets Benefits - Competitive salaries - 25 days PTO, 5 days STO, 12 Holidays - Hybrid workspace for Richmonders (only Mondays are required) - 3 months fully paid Parental Leave - 8 hours of paid volunteer time per quarter - 401k with 3% non-elective contributions - A comprehensive health benefit package, including 2 medical plans, dental, and vision insurance - Life insurance, short-term, and long-term disability - Profit sharing - 2x a year company-wide meetup in Richmond, VA - Committee Membership (Community, Culture, Health & Wellness) List of Awards - 1x US Search Awards - Best Small PPC Agency - 8x Outside Best Places to Work - 8x Virginia Business Best Places to Work - 3x Search Engine Land Finalist Salary - Expected base salary range is $60,000 - $67,000 annually, based on experience. Equal Opportunity & Inclusion Statement As an equity-affirming company, Workshop Digital searches for, encourages, and engages with individuals and groups that represent diversity in our community. We not only challenge discrimination in regard to gender identity and expression, sexual orientation, racial identity, faith identity, age, disability, and social class, but we also consciously make efforts to reach out and include diversity in employment, vendors, and clients. All individuals authorized to work for any employer in the U.S. should apply.

Position Summary The Senior Paid Media Manager continues to develop their skills with some support from the Director of Paid Media as they take on medium & large-sized clients. They continue to: - Develop strategies and tactics that support client goals and drive strong paid digital marketing performance - Build and maintain stronger, deeper client relationships with day-to-day contacts to ensure high client retention and growth - Troubleshoot minor to complicated client issues - Implement and test new capabilities to enable client growth In addition, a Senior Paid Media Manager may be asked to train new hires on basic concepts and lead internal account teams. Responsibilities Overview - Develop, execute, manage and report on paid media strategies that support client goals and drive strong paid media marketing performance - Build and maintain strong, deep client relationships with day-to-day contacts and senior stakeholders to ensure high client retention and growth - Strategically build, manage, and optimize client paid digital marketing accounts across Google Ads, Google Display Network, YouTube, Microsoft Ads, Meta Ads, LinkedIn Ads, Programmatic, and other paid digital marketing channels - Actively manage and seek ways to improve account performance - Generate new quarterly content encompassing blog posts, webinars, internal presentations, or other multimedia formats. - Enhance client relationships through a comprehensive understanding of their strategic growth objectives, ensuring long-term client retention - Create a test hypothesis and implement landing page optimization tests to improve conversion rates - Lead junior analysts on joint accounts - Help create and execute educational initiatives for the paid media team, such as developing internal resources and training sessions - Provide support for client services deliverables during the sales process for upsells and new business Client Communication and Relationships - Develop strong relationships with clients and identify senior stakeholders - Attend and participate in all meetings and calls with clients - Communicate effectively with various audiences, with support for some clients - Create and present insightful, meaningful, accurate reports and analyses with minimal support - Execute the Workshop Digital client flag process and proactively identify resolutions - Go the extra mile for assigned clients within the scope of the SOW Internal Communication and Relationships - Proactively seek and gracefully accept feedback - Tactfully share feedback with colleagues - Immediately inform the Director of Paid Media of any concerns or issues from clients when appropriate - Inform the Director of Paid Media of any updates, concerns, or potential points of interest from within the digital marketing community - May participate in the interview process - Support special projects Business Development - Identify new opportunities for clients to meet their business goals - Identify opportunities for potential case studies and coordinate with marketing for case study development, with some management support - Manage beta tests of new services for the client set - Elevate client requests for SOW changes with some support Training - Provide feedback on training content - Develop basic training content with QA - Occasionally, conduct basic team trainings to help develop team expertise - Read industry blogs, books, whitepapers, and articles to stay current on relevant tactics, updates, and best practices - Occasionally contribute thought leadership content to the Workshop Digital blog and the industry Channel Management - Manage paid digital marketing accounts across Google Ads, Google Display Network, YouTube, and other paid digital marketing channels with minimal support - Strategically build, manage, and optimize client-paid digital marketing accounts with minimal support - Perform keyword and audience research to optimize accounts and influence creative decisions with minimal support - Actively manage and seek ways to improve account performance and diversify client budgets to maximize results with minimal support - Create and prioritize strategies and supporting tactics that embody clients’ business goals with minimal support - Meet and exceed client expectations and set KPIs with minimal support - Set up and review Google Analytics (and any other third-party tracking software) with minimal support - Identify potential threats, changes in landscape, industry updates, and potential opportunities for client accounts, and present these to clients with minimal support - Conduct ongoing tests that drive towards growth and achieving client goals with minimal support - Temporarily take on extra client hours to support the team during times of limited bandwidth Qualifications - 3+ years of demonstrated agency experience with clients, with respect to: - - Building strong relationships - Prioritizing workload with some support - Creating insightful, actionable, and accurate insights for client strategies and reports with some support - Presenting data and insights in a way that is logical, clear, and actionable, with some support - Creating effective meeting agendas and leading client meetings with some support - Delivering basic training - Logging assigned client hours worked - Meeting deadlines - Proven track record of managing a full client workload consisting of medium and large clients - Courteous written, verbal, and visual communication skills - Strong analytical capabilities, but may need support for advanced analysis and insights - Occasionally provides basic training to other team members - Proactively expand basic knowledge base by doing solo research/learning, asking peers to shadow, asking for support projects, etc. - Understands and supports leadership vision/decisions - May identify and/or support the implementation of initiatives that push the team forward - Intermediate-level skills in Microsoft Office and Google Workspace, particularly in Excel and Google Sheets Benefits - Competitive salaries - 25 days PTO, 5 days STO, 12 Holidays - Hybrid workspace for Richmonders (only Mondays are required) - 3 months fully paid Parental Leave - 8 hours of paid volunteer time per quarter - 401k with 3% non-elective contributions - A comprehensive health benefit package, including 2 medical plans, dental, and vision insurance - Life insurance, short-term, and long-term disability - Profit sharing - 2x a year company-wide meetup in Richmond, VA - Committee Membership (Community, Culture, Health & Wellness) List of Awards - 1x US Search Awards - Best Small PPC Agency - 8x Outside Best Places to Work - 8x Virginia Business Best Places to Work - 3x Search Engine Land Finalist Salary - Expected base salary range is $80,000 - $87,000 annually, based on experience Equal Opportunity & Inclusion Statement As an equity-affirming company, Workshop Digital searches for, encourages, and engages with individuals and groups that represent diversity in our community. We not only challenge discrimination in regard to gender identity and expression, sexual orientation, racial identity, faith identity, age, disability, and social class, but we also consciously make efforts to reach out and include diversity in employment, vendors, and clients. All individuals authorized to work for any employer in the U.S. should apply.