Role Description As our first GTM Engineer, you will be the foundational architect of our GTM systems, sitting on the RevOps team and owning the end-to-end technical plumbing that transforms all customer and market signals into actionable revenue motion. Your job is to bridge these worlds, creating a unified engine for both product-led and external signal activation. This is primarily a builder role that owns the system, but it includes core reporting and analyst responsibilities—you'll leverage the technical foundation you build to drive GTM insights, and use AI tooling to compress the work. You'll move product-usage signals for customer expansion, alongside enriched third-party signals for new customer growth, into Salesforce so our GTM team can act on them, design the post-sale handoff so nothing falls through the cracks, and stand up automations that compound rep productivity across ApartmentIQ and MavenAI. You'll work hand-in-hand with Sales, CS, and Marketing leadership and have a direct line to the executive team. If you want to be the person who decides how our GTM systems work—and then builds and informs from them—this is the seat. What You’ll Do: - Connect the GTM Tech Stack: - Own the plumbing from product to pipeline: route and aggregate product usage signals, making them usable as fields and records for AMs and AEs. - Activate signals downstream: wire Salesforce data into outreach tools like Amplemarket and Salesloft so reps can run signal-based plays without manual list pulls. - Define the signal library: partner with sales leadership to pick the first set of products, cross-sell, and new growth signals that matter, then make it easy to add more over time. - Own Funnel Workflows End to End: - Pipeline workflows: design how leads, opportunities, and accounts move through Salesforce—stages, routing, prioritization, alerts. - Post-sale handoffs: build the systems that move a closed-won deal cleanly from AE → CSM → AM, with the right context attached. - Seller enablement: ship the in-Salesforce experiences (views, notifications, embedded tooling) that make it obvious what a rep should do next. - Build Automations that Drive Velocity: - Build automations across Sales, Success, and Marketing using a mix of code (Python, APIs) and lightweight tools like Zapier. - Spot inefficiencies in how reps and CSMs work today—the manual exports, spreadsheets, and duplicate data entry—and design better systems to replace them. - Run small experiments, measure impact on rep activity and pipeline, and scale the ones that work—with reliability in mind so silent breakage doesn't erode rep trust in the data. - GTM Insight and Reporting: - Maintain and automate key reporting infrastructure (MBR, pipeline, bookings) for IQ, Maven, and AE performance, including new views like contract type and segment cuts. - Use AI tools (Claude, Cursor, etc.) to compress reporting and analysis cycles—drafting queries, summarizing call data, and turning around ad hoc questions in hours, not days. Qualifications - 3–5 years in a GTM Engineer, RevOps engineer, Salesforce developer, or sales systems role at a B2B SaaS company—ideally one with a real product motion (not just a CRM-only stack). - Comfortable writing Python and working directly against REST APIs. You've built integrations end-to-end, not just configured no-code tools. - Deep Salesforce fluency: data model, flows, custom fields/objects, reports, and the difference between a clean implementation and a brittle one. - Proven experience activating signals from both internal product usage data (Mixpanel) and external intent sources (ZoomInfo, RevenueBase). - Working knowledge of the broader GTM stack—outbound tooling (Amplemarket, Salesloft), call intelligence (Gong), and lightweight automation tools like Zapier. - Hands-on with AI tools (Claude, Cursor, ChatGPT) in your daily workflow—you reach for them to write code, run analysis, and draft documents, not just to play around. - You actually understand B2B SaaS sales workflows: how AEs and AMs work a pipeline, what a clean handoff looks like, why reps abandon a tool when it slows them down. - Bias to ship. You'd rather get a v1 in front of reps this week and iterate than spec the perfect system for a quarter. Nice to Have: - Experience working in multifamily, real estate, or proptech. - Bonus: experience standing up product-led signals into a sales motion, exposure to a multi-product company, or prior work in PropTech / multifamily. Benefits - Remote-First: Freedom to work from home across most of the U.S. with high-energy in-person offsites. - Competitive Compensation: Competitive salary that reflects your impact and expertise. - Paid Time Off: Flexible vacation policy and dedicated paid parental leave. - Your Health Matters: High-quality Medical, Dental, and Vision insurance plans for you and your family. - Peace of Mind (On Us): 100% company-paid Short-Term Disability, Long-Term Disability, and Basic Life Insurance. - Protection for Your Whole Crew: Access supplemental insurance for unexpected events. - Invest in Your Future: 401k Program to help you build for the long term.