Role Description We are hiring a Sales Director, Away-from-Home to own foodservice, convenience, and all non-retail channels for both Jams and Bronco. Retail grocery is moving. This role is about everywhere else people eat and buy. This is a builder and a hunter’s role. You are opening doors, not maintaining a book of business someone handed you. You will define the channel strategy, land the first accounts, build the distributor and broker network behind it, and turn early wins into a repeatable engine across both brands. What You Will Own - The channels: - Foodservice execution and accounts for both brands, working broadline distributors and operators across commercial and onsite segments - Convenience strategy and accounts, including chain category managers and the distributor network behind them - Travel, leisure, vending, and other non-retail channels: anywhere the products fit outside the grocery aisle - The pipeline and the number: - A revenue target across all Away-from-Home channels, owned end to end - Priority accounts carried directly, from first contact to close - A pipeline you build, forecast accurately, and report on with a clear point of view - The distributor and broker network: - Distributor relationships across foodservice and convenience, set up and managed - Broker partners selected, briefed, and held to performance - The systems and cadence that turn one-off wins into repeatable distribution growth - The cross-functional connection: - Channel-specific input on pricing, pack formats, trade spend, and promotional strategy - Tight alignment with operations and supply on what each channel needs to ship - Wins, losses, and signals from the field synthesized into direction for the brands Qualifications - 5 plus years in CPG sales, with direct experience in foodservice, convenience, or both - Demonstrated wins opening new distribution in Away-from-Home channels, with named accounts - Working knowledge of broadline distributors, DSD, and the broker model - Frozen or refrigerated category experience is a strong plus - Willingness to travel for accounts, distributor reviews, and trade shows Requirements - You have built a channel, not just managed one. - You know how Away-from-Home actually works. - You close. You are comfortable carrying a bag, running the deal yourself, and being measured on the number. - You are a builder. You move with urgency, operate inside real constraints, and do not need anyone to build the playbook for you. - You are exceptionally organized. Pipelines stay clean. Forecasts are accurate. - You read data clearly. - You hold strong opinions and stay easy to work with. - And above all: you love this. You love CPG, you love distribution, and you want to build something. Benefits - Health Insurance - Paid Time Off - Work From Home

Role Description Cendyn is seeking a Sales Director who is a results-driven hunter, with a proven track record of hitting quota. The ideal candidate has experience in SaaS sales in the hotel industry and thrives in a fast-paced environment. The Director of Sales is responsible for new business acquisition of enterprise accounts across the entire range of Cendyn products and services. The Director of Sales is responsible for developing and executing a territory sales plan primarily focused on the acquisition of new enterprise customers. The individual will maximize every sales opportunity and achieve sales quota for an assigned territory. This position will sell to all hotels, management companies, ownership groups and/or other accommodation providers within the assigned region. Responsibilities - Develop and execute a comprehensive territory sales plan for selling Cendyn’s cloud-based software and services platform within assigned territory. - Develop and maintain a robust, diversified sales pipeline for potential new customers. - Review and analyze market data. - Identify potential hotel, management company, brand and ownership company targets. - Cold calling and lead generation. - Proactive inbound lead response time. - Analyze business needs of prospects and develop solutions that meet their needs. - Utilize consultative sales approach—ask relevant questions to uncover needs, identify barriers and overcome objections. - Thoroughly vet out each customer’s decision-making process, timelines, key stakeholders during the sales process. - Develop and maintain rapport with key stakeholders for prospects and customers to build strong long-term partnerships. - Prepare and deliver compelling sales presentations and sales proposals. - Identify additional product opportunities and bundled product solutions. - Timely and professional follow-up with both internal team members and customers. - Negotiate and prepare contracts with potential customers, understand the legal ramifications of contracts. - Achieve Sales Quota on a consistent basis throughout the year. - Represent the company during trade shows and other official occasions/events. - Use Salesforce (or other CRM) as the system of record for all sales activity, comply with SOPs for keeping accounts, leads, opportunities, contacts and activity up to date. - Establish thorough knowledge of Cendyn’s product and service offerings, pricing structure, contract management parameters, policies and procedures. - Liaise with Cendyn Marketing team to implement Marketing strategy within assigned territory. - Promote Cendyn brand during trade shows and other events in your region. - Follow internal processes to assist Project Management and Customer Success teams successfully onboard new customers. - Participate in regular structured sales and business training programs to improve sales performance. - Develop and maintain awareness of industry trends, opportunities and competitive landscape. Qualifications - Bachelor’s degree or equivalent business experience. - Sales experience in hotel, travel or hospitality suppliers in a sales environment. - Proven experience in successfully selling cloud-based software, SaaS solutions. - Experience in working on your own and being self-motivated. - Successful track record of building, managing and closing sales pipeline. - Strong sales, analytical, pragmatic, organization, communication and people skills required. - Working knowledge of hotel sales management. - Ability to adapt quickly to new technologies, products and procedures. - Ability to work and thrive in a multi-tasked and fast-paced environment. - Ability to innovate, overcome obstacles and implement best practices including sales methodologies. - Ability to travel as required to support regional and corporate business objectives. - Proficiency with Microsoft Office Suite required (Word, Excel, PowerPoint, Outlook) and computer savvy to learn other applications as needed. Expected Competencies - Sales: Proven experience in successfully selling cloud-based software, SaaS sales; preferably in Hospitality industry. - Relationship Building: Builds effective relationships through positive communication that motivates and influences others in achieving corporate objectives. - Personal Effectiveness: Produces outstanding results both professionally and personally by being proactive and committed. - Customer Focus: Passionately meets and exceeds customer expectations. - Managing complexity: Able to work effectively in a highly complex, diverse, changing environment. - Goal setting/short term planning: Achieves results by setting goals using quality planning, analysis and decision making. - Business Management: Produces outstanding results by effective management of business processes. - Professional “get it done” attitude and work ethic. EEO Statement Cendyn provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Cendyn expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

• You will be responsible for: • Learning and gaining practical and theoretical experience in the Commercial area; • Contacting potential clients via phone, videoconference, WhatsApp and email; • Prospecting and qualifying new and potential clients during pre-sales and product validation stages; • Explaining products and services to leads using a consultative sales approach aligned with the client’s main needs; • Screening and qualifying leads for the commercial consultants team; • Supporting product presentations; • Assisting with sales funnel management and account portfolio maintenance; • Participating in initiatives aimed at providing the best possible customer experience.

• Assist the local sales team with attending sales presentations, pilot implementations and visits, local events and campaign drop offs. • Maintain relationships with educators in pilot programs and strategic accounts to ensure smooth implementation of solutions. • Collaborate with internal teams to ensure seamless communication and support. • Assemble marketing materials and targeted collateral for mailings and presentations. • Support sales teams with events and conferences (e.g., procure samples and collateral, set up and break down the event, and order food).