Role Description SEIU’s National Digital Team drives the central mission of our union to win for working people on the job, in our communities, and in our economy and democracy. This management-level role is a cornerstone of the Movement Building team, serving as the lead strategist and executor for SEIU’s CRM (Email/SMS) infrastructure and digital growth. The role chiefly helms the union’s digital narrative and campaign work by managing the national outreach calendar, deepening activist engagement through sophisticated segmentation, and expanding SEIU’s online presence through lead generation and modern storytelling. The position reports to the Deputy Director of Strategic Outreach. Qualifications - Three to four years of relevant experience, or a combination of education and experience that would provide for the following: - CRM Mastery: Thorough knowledge of CRM systems (e.g., Bonterra EveryAction, Action Network) and mass SMS platforms, including complex list-building, multivariate testing, and automation. - Campaign Strategy: Experience implementing digital strategy on organizing, contract, and political campaigns. - Technical Writing: Excellent writing skills with the ability to pivot between "bigger and bolder" storytelling and technical, data-driven copy. - Technological Agility: Demonstrated capacity to use rapidly changing technology, including AI accelerators for content generation and advanced analytics tools. - Leadership: Proven ability to manage teams and prioritize multiple high-stakes projects simultaneously under strict deadlines. - Racial Justice Focus: Commitment to embedding equity-centered learning and anti-racist principles into digital outreach. - Spanish Fluency: Ability to write and proofread Spanish is a significant plus. Requirements - Helms the master schedule for all national email and SMS communications to ensure a cohesive narrative across the Fight for a Union and SEIU lists. - Drafts, edits, and optimizes high-impact messages for email and SMS that translate complex policy and organizing goals into emotionally resonant calls to action. - Manages the development and optimization of digital landing pages, acquisition forms, and advertising campaigns to grow SEIU’s active and engaged lists. - Manages a team of digital practitioners responsible for the technical production, testing, and deployment of mass communications and digital advertising, ensuring "choreographed precision" in every send. - Implements advanced message testing and list segmentation strategies to increase open rates, member acquisition, and digital-to-field mobilization. - Provides social media drafting and scheduling support as needed to ensure narrative consistency between owned inbox channels and the "endless scroll feed" of social platforms. - Manages the implementation of digital strategies for state and national campaigns, ensuring they advance the One Unionwide Plan. - Serves as a key contact for CRM technology partners and digital vendors, ensuring tools and support services are optimized for union growth. - Assists with managing and monitoring digital advertising budgets related to lead generation and list growth. Leads in the managing and monitoring CRM vendor contracts. - Recruits, trains, and manages staff with a focus on embedding racial and economic justice into all digital outreach work. - Must be able to represent the International Union with local leaders, members, staff, and outside organizations, utilizing independent judgment and a high level of professionalism. Benefits - A comprehensive, employer-sponsored health benefits package, including medical, dental, and vision coverage. - A defined benefit pension plan. - Paid time off, including vacation, sick leave, and holidays. - Additional benefits consistent with a mission-driven workplace.

• Lead complex cross-functional teams and manage multiple programs simultaneously, ensuring successful delivery while navigating ambiguous situations. • Collaborate closely with executive leadership to establish and maintain strategic alignment, communicate project status, and manage expectations. • Develop and execute program plans and schedules to achieve targeted performance metrics that align with executive-level expectations. • Be curious, anticipate and navigate obstacles and skillfully negotiate changes with cross-functional stakeholders at every stage from early concept through to launch. • Assess business and organization risk to make trade-off recommendations. • Close the loop - track and measure your outcomes and adapt and learn quickly from failure. • Champions CS Program Management Office (PMO) defined ways of working to drive intended outcomes and provide transparency. • Independently produces and revises documents and presentations that are executive ready.

• Lead complex cross-functional teams and manage multiple programs simultaneously, ensuring successful delivery in sometimes ambiguous contexts. • Work closely with senior leadership to ensure strategic alignment, communicate program status, and manage expectations. • Develop and implement program plans and timelines aimed at achieving performance indicators that meet leadership expectations. • Demonstrate curiosity, anticipate obstacles, and skillfully manage changes with cross-functional stakeholders from initial design through launch. • Assess business and organizational risks to formulate informed recommendations on trade-offs. • Ensure a complete feedback loop: track and measure outcomes, then adapt quickly and learn from failures. • Promote the working methods defined by the Community Support BGP to achieve desired outcomes and ensure transparency. • Independently produce and revise executive-level documents and presentations.

• Supervise the overall operation of a program, including multiple projects for one client. • Implement a clear line of communication between sales and technical operations. • Serve as a consultative resource for all existing and potential clients. • Participate in presentations as required. • Responsible for budget management, cost management, scope management, risk, change management, and issue management for each assigned project and/or program. • Mentor and train team members. • Coordinate multidisciplinary due diligence efforts, evaluate asset risk, support investment decision-making, and deliver high-quality assessments.