• Craft and implement comprehensive SEO strategies that align with the organization’s marketing objectives and target audience needs. • Stay ahead of SEO trends and algorithm updates to adapt strategies as needed. • Oversee client onboarding, offboarding, and account transitions, ensuring seamless experiences and maximizing account potential through the introduction of new ideas, strategies, and growth opportunities. • Lead, mentor, and manage an SEO team, setting clear goals and KPIs. • Foster a collaborative environment that encourages innovation and continuous improvement in SEO practices. • Oversee technical SEO audits and optimizations to enhance website architecture, speed, and mobile responsiveness. • Collaborate with web development teams to implement necessary changes. • Work closely with content teams to guide keyword research, content optimization, and the development of SEO-friendly content. • Ensure content strategy aligns with SEO goals and user search intent. • Equip clients with the knowledge and confidence to speak about strategic directions and decisions, reinforcing their trust in our expertise. • Maintain and apply an in-depth knowledge of market developments, emerging trends, and best practices of the client’s business, and the industry overall, to enhance client strategies and recommendations. • Stay abreast of the latest SEO trends, algorithm updates, and industry best practices.

• Implementing SEO/GEO strategies for several websites of the company across the globe. • Quickly understand and support initiatives contributing to our organic success. • Act as a key SEO point of contact for Business Unit stakeholders, with strong day‑to‑day communication and collaboration across content creators, marketing managers, and BU leadership. • Develop and implement strategies for leveraging generative AI to improve search engine visibility and user engagement. • Provide recommendations and execute strategies for content development in coordination with SEO goals. General and topical/keyword specific. • Optimize website structure, including URL, internal linking, and sitemaps, to enhance crawlability and indexability and provide recommendations about structured data. • Guide BUs on link-building strategies in coordination with brand SEO goals. • Provide training and support to marketing managers on SEO fundamentals and advanced techniques.

• Develop, implement and manage the strategy to increase visibility and site traffic on search engine results pages through organic search • Implement an SEO Content Marketing overarching strategy in partnership with key stakeholders • Set and own the enterprise-wide SEO Content Marketing strategy for Agilent • Establish and lead SEO governance board • Collaborate to drive the strategic framework of an organic search program • Analyze search performance, develop search strategies, and lead initiatives to grow SEO • Run technical SEO audits and create recommendations and action plans • Project manage the execution of SEO initiatives • Provide monthly reporting on Agilent’s search performance • Monitor and benchmark industry peers and competitors • Integrate state-of-the-art SEO strategies and tactics

Role Description We are seeking an experienced and results-driven SEO Expert to lead our organic and paid digital marketing efforts. The ideal candidate will have deep expertise in traditional Search Engine Optimization (SEO) as well as emerging disciplines such as: - AEO (Answer Engine Optimization) - GEO (Generative Engine Optimization) - AIO (AI Optimization) This role requires a strong understanding of how content is discovered and ranked across search engines, AI-powered search platforms, and large language models such as Google, OpenAI, Microsoft Bing Copilot, Anthropic, and Perplexity AI. The successful candidate will also be highly skilled in content creation, keyword research, technical SEO, Google Ads management, and performance analytics. Qualifications - 5+ years of hands-on experience in SEO and digital marketing. - Proven track record of increasing organic traffic and generating qualified leads. - Strong knowledge of SEO, AEO, GEO, and AIO strategies. - Experience managing successful Google Ads campaigns. - Excellent content writing and editing skills. - Strong understanding of HTML, CSS, JavaScript, and CMS platforms such as WordPress. - Proficiency with SEO and analytics tools. - Familiarity with schema markup and structured data. - Strong analytical and problem-solving abilities. Requirements - Search Engine Optimization (SEO) - Develop and execute comprehensive SEO strategies to increase organic traffic, keyword rankings, and conversions. - Perform in-depth keyword research, competitor analysis, and opportunity discovery. - Optimize on-page elements including titles, meta descriptions, headers, schema markup, and internal linking. - Conduct technical SEO audits covering crawlability, indexation, site speed, Core Web Vitals, structured data, and mobile usability. - Build and manage high-quality backlink acquisition strategies. - Monitor rankings and website health using tools such as SEMrush, Ahrefs, Screaming Frog SEO Spider, and Google Search Console. - Answer Engine Optimization (AEO) - Optimize content to appear in featured snippets, People Also Ask sections, and voice search results. - Structure content to directly answer user questions. - Implement FAQ schema and Q&A structured data. - Improve visibility in zero-click search experiences. - Generative Engine Optimization (GEO) - Optimize content to be cited and referenced by AI search engines and generative assistants. - Create authoritative, trustworthy, and highly structured content that aligns with E-E-A-T principles. - Increase brand mentions in AI-generated answers from platforms such as OpenAI ChatGPT, Google Gemini, Microsoft Copilot, and Perplexity AI. - AI Optimization (AIO) - Develop strategies to maximize brand visibility across AI-powered search and recommendation systems. - Monitor AI citations, entity recognition, and topical authority. - Use AI tools to scale research, content creation, and optimization workflows. - Content Marketing & Creation - Plan and manage a content calendar aligned with business goals and keyword opportunities. - Write and optimize blog posts, landing pages, case studies, and service pages. - Collaborate with designers and developers to publish engaging content. - Ensure all content follows SEO best practices and conversion-focused copywriting principles. - Google Ads / PPC - Plan, launch, and optimize campaigns using Google Ads. - Conduct keyword and audience targeting research. - Manage ad copy, bidding strategies, budgets, and landing page optimization. - Track and improve ROAS, CPA, and conversion rates. - Analytics & Reporting - Analyze traffic, rankings, leads, and campaign performance. - Build dashboards using Google Analytics, Looker Studio, and CRM tools. - Present actionable recommendations and monthly reports. Benefits - All employees benefits for free (our famous games room, daily breakfast, fruits, coffee and other hot drinks, soft drinks and juices, company days out and parties…) - Social insurance - Open-door management policy - Full Medical insurance - Accommodation and Transportation Allowance - Friendly environment that values innovation and efficiency - Exciting opportunities for career growth and talent development - Feedback encouragement - Recognition and reward programs - Competitive salaries and incentives - Friendly environment - Flexible and Comfortable schedule - Fun committees - Monetary rewards - Fun, smart and creative people - Career possibilities with growing team - Paid vacations - Social benefits